Jamie Foxx Stars in New BetMGM TV Campaign for 2024 Football Season

Rhea-AI Summary

BetMGM, a leading sports betting and iGaming operator, has launched a new TV campaign for the 2024 football season featuring Academy and GRAMMY Award-winner Jamie Foxx. The campaign, directed by Brian Billow, showcases Foxx's comedic range through various character impersonations, highlighting BetMGM's brand DNA and customer-centric approach.

The series includes three spots: 'Anthem', showcasing fans' emotions and BetMGM's rewards program; 'Second Chance', promoting a new touchdown betting feature; and 'Feel Welcome', highlighting an offer for new customers. BetMGM operates in 29 markets across North America and emphasizes responsible gaming through its GameSense program.

Positive

• BetMGM launches high-profile TV campaign with celebrity Jamie Foxx, potentially increasing brand visibility
• Company expands to 29 markets across North America, indicating strong growth
• New 'Second Chance' promotion introduced for football season, potentially attracting more customers
• Offer of up to $1,500 in bonus bets for new customers could drive user acquisition

Negative

• Increased marketing expenses due to celebrity endorsement and nationwide TV campaign
• Expansion into multiple markets may lead to higher operational costs

Insights

Market Research Analyst

BetMGM's new TV campaign featuring Jamie Foxx highlights the company's strategic marketing approach in the competitive sports betting industry. The use of a high-profile celebrity and character-driven ads aims to differentiate BetMGM in a crowded market. The campaign's focus on customer experience and rewards program integration with MGM Resorts and Marriott Bonvoy demonstrates BetMGM's leverage of its parent company's assets. However, the effectiveness of celebrity endorsements in driving user acquisition and retention in the sports betting sector remains to be seen. The "Second Chance" promotion could be an attractive feature for risk-averse bettors, potentially increasing engagement. Overall, while the campaign showcases BetMGM's marketing prowess, its impact on market share and financial performance will be the true measure of success.

Financial Analyst

This marketing campaign, while creatively interesting, doesn't provide substantial financial insights for investors. However, it does indicate BetMGM's continued investment in customer acquisition and brand recognition. The company's expansion to 29 markets across North America suggests a strong growth trajectory. The integration with MGM Resorts International's rewards program could potentially lead to increased customer lifetime value and cross-selling opportunities. The "Second Chance" promotion might impact margins in the short term but could drive higher customer engagement and retention. Investors should monitor key performance indicators such as user acquisition costs, average revenue per user and market share gains in the coming quarters to assess the campaign's effectiveness and its impact on BetMGM's financial performance.

Academy and GRAMMY Award-winner's character acting is centerpiece of new series showcasing how BetMGM "treats you right"  

JERSEY CITY, N.J., Sept. 3, 2024 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, is premiering a new football season television commercial series featuring Jamie Foxx. Throughout the entertaining campaign, Foxx displays his comedic range with several character impersonations showcasing BetMGM's brand DNA: born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right. Filmed in Los Angeles and directed by Brian Billow, the new spots will air nationwide in prime time and continue to run on multiple platforms throughout the upcoming season.

"I always love creating fun content with my BetMGM family when football season comes around," said Foxx. "We had a blast filming these spots and showing the swagger of BetMGM."

Click here to download and view campaign photos (credit: BetMGM)

The spots highlight the premier experience that BetMGM provides to its customers. The first spot in the series, titled "Anthem", stars Foxx portraying a variety of characters as they go through mixed emotions on game day. Through fans' highs and lows, Foxx demonstrates how BetMGM treats customers with hotel suites and other real-world benefits redeemable through the sports betting operator's rewards program and exclusive connection to MGM Resorts International's destinations and Marriott Bonvoy.

Click here to view the "Anthem" spot

A second spot features Foxx as a sportscaster explaining BetMGM's new "Second Chance" promotion which allows anyone who places a straight bet on a player to score the first touchdown of the game to automatically win back their wager in cash if that player scores on the second touchdown of the game. A cast of characters – all played by Foxx – excitedly question the possibilities of the new offer which is exclusively available at BetMGM for the professional football season (Second Chance paid via withdrawable unrestricted funds). 

Click here to view the "Second Chance" spot

In the series' third spot, Foxx highlights how BetMGM makes bettors feel welcome with a special offer allowing new BetMGM customers to earn up to $1,500 in bonus bets if their first bet loses (offer not available in NV, PR and ON; bonus bets are non-withdrawable and expire in seven days).

Click here to view the "Feel Welcome" spot

Matt Prevost, Chief Revenue Officer of BetMGM, said, "Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM's exciting new features for football season."

"We're thrilled to unveil our latest campaign with BetMGM featuring the incredibly talented Jamie Foxx," said Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive.  "Our aim was to showcase how BetMGM 'treats you right,' and Jamie's performance brilliantly captures the campaign's core message."

BetMGM currently operates in 29 markets across North America including AZ, CO, IL, IN, IA, KS, KY, LA, MD, MA, MI, MS, NV, NJ, NM, NY, NC, OH, OR, PA, SD, TN, VA, DC, WA, WV, WY as well as Ontario, Canada and Puerto Rico.

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

The BetMGM app is available for download on both iOS and Android and is accessible via desktop at http://www.betmgm.com.

For more information on BetMGM, follow @BetMGM on X.

Gambling problem? Call 1-800-GAMBLER (Available in the US),Call 877-8-HOPENY or text HOPENY (467369) (NY),Call 1-800-327-5050 (MA). 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR).  Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel. See BetMGM.com for Terms. US promotional offers not available in DC, Mississippi, New York, Nevada, Ontario, or Puerto Rico.

About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://sports.betmgm.com/en/blog/.

Forward-Looking Statement
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding launch of the new BetMGM television commercial series featuring Jamie Foxx. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

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SOURCE BetMGM

FAQ

What is BetMGM's new TV campaign for the 2024 football season?

BetMGM's new TV campaign for the 2024 football season features Jamie Foxx in a series of commercials showcasing the company's brand DNA and customer-centric approach through various character impersonations.

What new promotion is BetMGM offering for the football season?

BetMGM is offering a 'Second Chance' promotion for the football season, where customers can win back their wager in cash if their chosen player scores the second touchdown of the game after betting on them to score the first.

How many markets does BetMGM operate in as of 2024?

As of 2024, BetMGM operates in 29 markets across North America, including various U.S. states, Ontario, Canada, and Puerto Rico.

What offer does BetMGM have for new customers in 2024?

BetMGM is offering new customers the opportunity to earn up to $1,500 in bonus bets if their first bet loses, with some restrictions in certain markets.