BetMGM Secures Exclusive Online Casino Content Rights To "Family Feud" and "The Price is Right" With Fremantle Partnership
BetMGM has announced an exclusive multi-year partnership with Fremantle to secure online casino rights for iconic game shows 'The Price is Right' and 'Family Feud'. The collaboration will enable BetMGM to create customized slots, table games, and non-traditional casino games using these popular game show brands.
The partnership includes exclusive sponsorship integrations during select weeks of upcoming seasons for both shows. BetMGM's online casino platform currently features over 3,500 titles across North American markets and operates one of the largest state-by-state exclusive jackpot networks with more than 20 game titles.
The deal emphasizes responsible gaming through BetMGM's integration of GameSense, developed by the British Columbia Lottery , alongside existing responsible gambling tools to ensure safe digital experiences for customers.
BetMGM ha annunciato una partnership esclusiva pluriennale con Fremantle per ottenere i diritti di casinò online per i celebri quiz 'The Price is Right' e 'Family Feud'. Questa collaborazione permetterà a BetMGM di creare slot personalizzate, giochi da tavolo e giochi da casinò non tradizionali utilizzando questi famosi marchi di quiz.
La partnership prevede esclusivi integrazioni di sponsorizzazione durante alcune settimane delle prossime stagioni per entrambi i programmi. La piattaforma di casinò online di BetMGM attualmente offre oltre 3.500 titoli sui mercati nordamericani e gestisce una delle più grandi reti di jackpot esclusivi stato per stato con più di 20 titoli di giochi.
Il contratto enfatizza il gioco responsabile attraverso l'integrazione di GameSense da parte di BetMGM, sviluppato dalla British Columbia Lottery, insieme agli attuali strumenti di gioco responsabile per garantire esperienze digitali sicure per i clienti.
BetMGM ha anunciado una asociación exclusiva a largo plazo con Fremantle para asegurar los derechos de casino en línea de los icónicos programas de juegos 'The Price is Right' y 'Family Feud'. Esta colaboración permitirá a BetMGM crear tragamonedas personalizadas, juegos de mesa y juegos de casino no tradicionales utilizando estas populares marcas de programas de juegos.
La asociación incluye integraciones exclusivas de patrocinio durante ciertas semanas de las próximas temporadas de ambos programas. La plataforma de casino en línea de BetMGM actualmente cuenta con más de 3,500 títulos en los mercados de América del Norte y opera una de las redes de jackpots exclusivos más grandes, estado por estado, con más de 20 títulos de juegos.
El acuerdo enfatiza el juego responsable a través de la integración de GameSense de BetMGM, desarrollado por la Lotería de Columbia Británica, junto con las herramientas existentes de juego responsable para garantizar experiencias digitales seguras para los clientes.
BetMGM는 Fremantle와 독점적인 다년간 파트너십을 체결하여 유명 게임 쇼 'The Price is Right'와 'Family Feud'의 온라인 카지노 권리를 확보했다고 발표했습니다. 이 협력은 BetMGM이 이러한 인기 있는 게임 쇼 브랜드를 사용하여 맞춤형 슬롯, 테이블 게임 및 비전통적인 카지노 게임을 제작할 수 있게 합니다.
파트너십에는 두 프로그램의 향후 시즌 중 특정 주의 독점 스폰서 통합이 포함됩니다. BetMGM의 온라인 카지노 플랫폼은 현재 북미 시장에서 3,500개 이상의 게임 타이틀을 보유하고 있으며, 20개 이상의 게임 제목을 가진 주별 독점 잭팟 네트워크 중 하나를 운영하고 있습니다.
이 계약은 고객의 안전한 디지털 경험을 보장하기 위해 기존의 책임 있는 도박 도구와 함께 British Columbia Lottery에서 개발한 GameSense의 통합을 통해 책임 있는 게임을 강조합니다.
BetMGM a annoncé un partenariat exclusif pluriannuel avec Fremantle pour obtenir les droits de casino en ligne des célèbres quiz 'The Price is Right' et 'Family Feud'. Cette collaboration permettra à BetMGM de créer des machines à sous personnalisées, des jeux de table et des jeux de casino non traditionnels utilisant ces marques de quiz populaires.
Le partenariat comprend des intégrations de parrainage exclusives lors de certaines semaines des prochaines saisons pour les deux émissions. La plateforme de casino en ligne de BetMGM propose actuellement plus de 3 500 titres sur les marchés nord-américains et exploite l'un des plus grands réseaux de jackpots exclusifs état par état avec plus de 20 titres de jeux.
L'accord met l'accent sur le jeu responsable grâce à l'intégration de GameSense par BetMGM, développé par la Loterie de Colombie-Britannique, en plus des outils de jeu responsable existants pour garantir des expériences numériques sûres pour les clients.
BetMGM hat eine exklusive mehrjährige Partnerschaft mit Fremantle bekannt gegeben, um die Online-Casino-Rechte für die ikonischen Spielshows 'The Price is Right' und 'Family Feud' zu sichern. Durch diese Zusammenarbeit kann BetMGM maßgeschneiderte Spielautomaten, Tischspiele und unkonventionelle Casinospiele mit diesen beliebten Spielshowmarken entwickeln.
Die Partnerschaft umfasst exklusive Sponsoring-Integrationen während ausgewählter Wochen der bevorstehenden Saisons beider Shows. Die Online-Casino-Plattform von BetMGM bietet derzeit über 3.500 Titel auf den Märkten Nordamerikas und betreibt eines der größten staatenbasierten exklusiven Jackpot-Netzwerke mit mehr als 20 Spieltiteln.
Der Vertrag betont verantwortungsbewusstes Spielen durch die Integration von GameSense in BetMGM, das von der British Columbia Lottery entwickelt wurde, zusammen mit bestehenden Instrumenten für verantwortungsvolles Glücksspiel, um sichere digitale Erfahrungen für die Kunden zu gewährleisten.
- Exclusive rights to integrate two major game show brands into casino games
- Access to 3,500+ gaming titles across North American markets
- Operation of extensive jackpot network with 20+ game titles
- Exclusive TV show sponsorship opportunities
- None.
Insights
This exclusive partnership represents a strategic move in the competitive iGaming space. BetMGM's acquisition of exclusive rights to two of North America's most recognizable game show brands - The Price is Right and Family Feud - provides significant competitive advantages in player acquisition and retention. The deal's value lies in its potential to attract casual gamers who are familiar with these household names but may not be traditional casino players.
Looking at BetMGM's current portfolio of 3,500 titles, these additions will differentiate their offering in a crowded market. The integration of well-known TV properties into casino games has historically shown strong performance metrics, as seen with Wheel of Fortune slots in land-based casinos. This cross-media approach, combined with planned TV show integrations, creates a powerful marketing funnel that could significantly reduce customer acquisition costs.
For context in simple terms: Imagine if Netflix made movies that you could only watch on their platform - that's what BetMGM is doing with these game shows in the gambling world. They're getting exclusive rights to make gambling games based on shows that millions of people already know and love, which could help them attract more customers without spending as much on advertising.
The multi-year exclusivity agreement with Fremantle is particularly valuable given the enduring popularity and multi-generational appeal of these properties. Family Feud averages around 6 million daily viewers, while The Price is Right has maintained its position as daytime TV's #1 rated series. The deal's structure, incorporating both digital gaming rights and TV show integrations, maximizes cross-platform synergies.
Think of this like having the only store allowed to sell Star Wars toys - that's the kind of exclusive advantage BetMGM now has with these game shows in the online casino world. The planned TV integrations mean they can advertise their casino games directly to millions of viewers who already love these shows, creating a natural bridge between traditional television and online gaming.
Collaboration will bring bespoke content and never-before-seen show integrations
"This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand," said Adam Greenblatt, Chief Executive Officer, BetMGM. "'Family Feud' and 'The Price is Right' are two of the most popular game shows in
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for "Family Feud" and "The Price is Right." Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said, "Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It's all about enhancing how fans of "The Price Is Right" and "Family Feud" connect with the shows in fresh, immersive ways."
The company's award-winning online casino is home to over 3,500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM's jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot'En Khamun and the Dead Sea Scrolls.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
The partnership between BetMGM and Fremantle was brokered by Erica Gadecki and her team at Fremantle and Simon Murphy at PrimeTime Play.
For more information on BetMGM, follow @BetMGM on X.
Disclaimer
Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY),1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
About Fremantle
Fremantle is a leading global creator, producer and distributor of some of the world's most successful content across Entertainment, Drama & Film, and Documentaries. Amplifying local stories on a global scale, Fremantle produces and delivers premium, multi-genre IP across the 27 territories it operates in. Fremantle is a proudly independent group of content creators, and home to some of the biggest entertainment formats, compelling international dramas, award-winning films and high-quality documentaries. From Got Talent to Neighbours, Password to Poor Things, Alice & Jack to America the Beautiful, Race to Survive to Fellow Travelers and Priscilla to House of Kardashian our focus is simple – Fremantle creates and delivers irresistible entertainment. Fremantle also represents world-leading digital business, with more than 495 million fans and 300 billion views for its standout content across all platforms. Fremantle is part of RTL Group, a global leader across broadcast, streaming, content and digital, itself a division of the international media, services, and education company Bertelsmann. For more information, please visit www.fremantle.com, follow Fremantle on Twitter @FremantleHQ and Instagram @fremantle or visit Fremantle's LinkedIn page.
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding its partnership with Freemantle and the benefits of such partnership. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that BetMGM's partnership with Freemantle does not occur or does not occur in the manner described herein; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
View original content to download multimedia:https://www.prnewswire.com/news-releases/betmgm-secures-exclusive-online-casino-content-rights-to-family-feud-and-the-price-is-right-with-fremantle-partnership-302354674.html
SOURCE BetMGM
FAQ
What game show brands did BetMGM acquire rights to in 2025?
How many gaming titles does BetMGM currently offer?
What responsible gaming program does BetMGM use?
How many games are in BetMGM's jackpot network?
What type of games will BetMGM develop with the game show licenses?
