BETMGM SIGNS AMERICAN SOCCER STAR TIM HOWARD AS BRAND AMBASSADOR

Rhea-AI Summary

BetMGM has signed retired U.S. soccer star Tim Howard as a brand ambassador, launching a $250,000 bracket challenge in conjunction with the upcoming 2022 International Soccer Matches. The initiative includes free-to-play games, with grand prizes for accurate bracket predictions and special offerings for new and existing customers. BetMGM aims to enhance customer engagement with interactive opportunities and responsible gaming education. The promotions are available across multiple U.S. states and Ontario, Canada.

Positive

• Tim Howard's involvement is expected to drive customer engagement and brand visibility.
• Launch of a $250,000 bracket challenge could attract new users and increase gaming activity.
• New customer offers provide incentives for sign-ups, including risk-free bets up to $1,000.

Negative

• None.

Legendary goalkeeper joins BetMGM to launch $250,000 bracket challenge ahead of 2022 International Soccer Matches

JERSEY CITY, N.J., Nov. 15, 2022 /PRNewswire/ -- BetMGM announced today the signing of retired U.S. soccer star Tim Howard as a celebrity brand ambassador. Howard's addition to the BetMGM team launches a series of free-to-play games and promotions, among other activations, that the sports betting leader is planning in conjunction with the upcoming 2022 international soccer events and matches.

"America's excitement for soccer is at a fever pitch and I can't wait to take it to the next level with BetMGM, offering new ways for fans to get engaged in the game," said Howard. "BetMGM is at the forefront of the sports betting industry and I'm proud to be part of the team ahead of the greatest tournament in all of sports."

BetMGM's free-to-play games and daily challenges throughout the 2022 tournament include:

• $250,000 Bracket – BetMGM players will have the opportunity to compete for a $250,000 grand prize by correctly predicting a perfect bracket. If nobody correctly predicts a perfect bracket, the free-to-enter competition will reward $50,000 to the user with the most accurate bracket.  Additionally, participants will win $5 in free bets for each group winner correctly selected.
• Tim Howard's Shootout Challenge – The daily free-to-play game will give BetMGM players the opportunity to face off against the iconic American goalie in a shootout. Participants are guaranteed to win a range of prizes including $100 in free bets.
• New Customer Offer – Any sports fan who signs up for a BetMGM account during the tournament will earn a risk-free bet up to $1,000. New users who bet $10 on their first game will be rewarded $200 in free bets if a goal is scored.
• Existing Customer Offers – During the tournament, all current BetMGM customers will have access to a portfolio of benefits including risk-free, one-game-parlay wagers, daily odds boosts and tokens, as well as insurance on wagers placed on the first goal scorer.

Matt Prevost, Chief Revenue Officer, BetMGM, said, "Tim Howard's performances on the pitch thrilled a generation of U.S. soccer fans. With Tim's support, we will bring a similar level of excitement to our customers through various games and interactive opportunities."

Howard was a mainstay on the U.S. Men's National Team, holding the record for most saves by a U.S. goalkeeper in a World Cup game. Howard won the 2007 CONCACAF Gold Cup and was voted the CONCACAF Goalkeeper of the Year in 2013, 2014 and 2015. Following more than two decades in the English Premier League, Major League Soccer and international play, Howard cemented his legacy as one of the sport's all-time greats.

Howard will engage with BetMGM players and MGM Rewards members through public and private events, both virtual and in-person. He also will appear in BetMGM social media content and make guest appearances on nationwide radio and television programs.

BetMGM's promotions for the tournament will be available in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming and Ontario, Canada.

As BetMGM continues to expand into new markets, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM's mobile and desktop platforms, customers can directly access responsible gaming tools.

For more information on BetMGM, follow @BetMGM on Twitter.

About BetMGM

BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.

Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the SEC. Forward looking statements are based on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, statements regarding the future results of BetMGM. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward looking statements.

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SOURCE BetMGM

FAQ

What is the new promotion launched by BetMGM involving Tim Howard?

BetMGM has launched a $250,000 bracket challenge as part of its promotions for the 2022 International Soccer Matches.

How can BetMGM customers participate in the new challenges?

Customers can participate by correctly predicting match outcomes in the bracket challenge and engaging in daily free-to-play games.

What offers are available for new BetMGM customers during the tournament?

New customers can receive a risk-free bet up to $1,000 and $200 in free bets for a $10 wager.

In which locations are BetMGM's promotions available during the tournament?

Promotions are available in states like Arizona, Colorado, Illinois, Indiana, and more, including Ontario, Canada.

What role does Tim Howard play in BetMGM's promotional activities?

Tim Howard will engage with customers through events and social media, promoting BetMGM's gaming offerings.