Meridianbet (GMGI) and Crvena Zvezda Seal Euroleague's First Logo Integration Deal
Meridianbet, a sports betting brand under Golden Matrix Group (NASDAQ: GMGI), has enhanced its partnership with Euroleague basketball team Crvena Zvezda through a groundbreaking permanent logo integration deal. This marks the first such agreement in European basketball history, positioning the company strategically as NBA interest in Europe grows. The partnership represents a significant milestone in sports marketing and basketball sponsorship.
Meridianbet, un marchio di scommesse sportive appartenente a Golden Matrix Group (NASDAQ: GMGI), ha arricchito la sua partnership con la squadra di basket Euroleague Crvena Zvezda attraverso un innovativo accordo di integrazione permanente del logo. Questo segna il primo accordo di questo tipo nella storia del basket europeo, posizionando strategicamente l'azienda mentre cresce l'interesse della NBA in Europa. La partnership rappresenta un traguardo significativo nel marketing sportivo e nel sponsorship del basket.
Meridianbet, una marca de apuestas deportivas bajo Golden Matrix Group (NASDAQ: GMGI), ha mejorado su asociación con el equipo de baloncesto de la Euroleague Crvena Zvezda a través de un innovador acuerdo de integración permanente de su logo. Esto marca el primer acuerdo de este tipo en la historia del baloncesto europeo, posicionando a la empresa estratégicamente a medida que crece el interés de la NBA en Europa. La asociación representa un hito significativo en el marketing deportivo y el patrocinio de baloncesto.
Meridianbet는 Golden Matrix Group (NASDAQ: GMGI) 소속의 스포츠 베팅 브랜드로, 유로리그 농구팀 크르베나 즈베즈다와의 파트너십을 혁신적인 영구 로고 통합 계약을 통해 강화했습니다. 이는 유럽 농구 역사상 첫 번째 사례로, 유럽에서 NBA에 대한 관심이 높아짐에 따라 회사의 전략적 입지를 다졌습니다. 이번 파트너십은 스포츠 마케팅과 농구 후원에서 중요한 이정표가 됩니다.
Meridianbet, une marque de paris sportifs appartenant à Golden Matrix Group (NASDAQ: GMGI), a renforcé son partenariat avec l'
Meridianbet, eine Sportwettenmarke unter Golden Matrix Group (NASDAQ: GMGI), hat ihre Partnerschaft mit dem Euroleague-Basketballteam Crvena Zvezda durch einen bahnbrechenden Vertrag zur dauerhaften Logo-Integration verbessert. Dies ist die erste solche Vereinbarung in der Geschichte des europäischen Basketballs und positioniert das Unternehmen strategisch, während das Interesse der NBA in Europa wächst. Die Partnerschaft stellt einen bedeutenden Meilenstein im Sportmarketing und im Basketball-Sponsoring dar.
- First-mover advantage in European basketball sponsorship with unprecedented logo integration deal
- Strategic positioning amid increasing NBA interest in European market
- Enhanced brand visibility through partnership with prominent Euroleague team
- None.
Insights
The announced logo integration deal, while novel for European basketball, represents minimal material impact on GMGI's financial outlook. The partnership with Crvena Zvezda, though prestigious within European basketball circles, likely involves modest financial commitment relative to GMGI's overall marketing budget. Brand visibility in Euroleague games could enhance Meridianbet's presence in European markets, but tangible revenue benefits remain speculative. The timing aligns with increasing NBA interest in Europe, potentially creating future opportunities, but immediate financial implications appear
Sliema, Malta--(Newsfile Corp. - November 21, 2024) - Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.
To view the full announcement, including downloadable images, bios, and more, click here.
Key Takeaways:
- First permanent logo integration in European basketball
- Strong, ongoing partnership with a top-tier Euroleague club
- Strategic amid NBA's expanding interest in Europe
Click image above to view full announcement.
About Meridianbet
Founded in 2001 and acquired by Golden Matrix in April 2024, Meridianbet Group is a well-established online sports betting and gaming group, licensed and/or currently operating in 17 jurisdictions across Europe, Africa, and South America. Meridianbet's successful business model utilizes proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omni-channel approach to markets, including retail, desktop online, and mobile.
Milan Koricanac, Head of Global PR, milan.koricanac@meridianbet.com
About Golden Matrix Group
Golden Matrix Group, based in Las Vegas, NV, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across multiple international markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets.
Source: Meridianbet Group
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/230882
FAQ
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