Globant Launches New Digital Sales Studio To Help Organizations Accelerate Sales And Win The Consumer's Cognitive Revolution

Rhea-AI Summary

Globant (NYSE: GLOB) launched its Digital Sales Studio on June 23, 2021, aiming to transform traditional sales channels by focusing on consumer-centric strategies and leveraging technology for enhanced business performance. The Studio is designed to assist companies transitioning to online operations and to optimize existing e-commerce practices through data-driven marketing insights. A survey indicated that while 90% of marketers recognize the importance of understanding consumer profiles, only about half are equipped to utilize technology for personalized experiences.

Positive

• Launch of Digital Sales Studio aimed at transforming sales channels.
• Focus on consumer-centric strategies expected to enhance marketing effectiveness.
• Survey highlights the demand for enhanced consumer understanding in marketing.

Negative

• Only 50% of marketers are prepared to leverage technology and data models.

MADRID, June 23, 2021 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company that offers innovative technology solutions, launched its Digital Sales Studio to disrupt traditional sales channels. The Studio aims to challenge e-commerce by placing the consumer at the center of strategy and applying technology at the service of the business to drive results.

"The pandemic has had a drastic impact on consumer experiences, and companies are facing the urgent need to reinvent their business models through extended technology capabilities to improve performance, staying at the forefront of digital consumption trends," said Diego Tártara, Chief Technology Officer, Globant. "The Digital Sales Studio is the answer to this challenge. It was born from Globant's experience in digital transformation and has the mission of bringing together business, marketing and technology, guided by a holistic vision of the consumer."

With this Studio, Globant seeks to eradicate the business paradigm based on traditional marketing, in which sales revolve around the features of a product. Instead, today's strategy is focused on the consumer and requires a digital and cognitive transformation, forcing marketing and sales leaders to approach their business from a new perspective.

The Digital Sales Studio can collaborate mainly in two ways. First, by empowering companies that still retain their traditional sales channels to move towards online transactions. Second, by allowing companies that already work under e-commerce schemes to know their consumers better and make their marketing decisions based on data, unlocking new AI capabilities.

"A recent Globant survey showed that 90% of marketers claim that understanding consumer profiles is imperative to their organization, but only about half of them are prepared to use technology and data models to create more personalized experiences," noted Pablo Monge, Global Head of Digital Sales Studio, Globant. "If we zoom in on digital investment, there is an incredible increase in marketing and advertising technology, but the challenge goes further; it means reacting in real-time to consumer demands, and this correspondence can only be carried out through quick access to the data and the capabilities to interpret and apply it."

To learn more about the Digital Sales Studio visit the Digital Sales Studio website.

About Globant:

We are a digitally native company that helps organizations reinvent themselves to create a way forward and unleash their potential. We are the place where innovation, design and engineering meet scale.

• We have more than 17,250 employees and we are present in 18 countries working for companies like Google, Rockwell Automation, Electronic Arts and Santander, among others.
• We were named a Worldwide Leader in CX Improvement Services by IDC MarketScape report.
• We were also featured as a business case study at Harvard, MIT, and Stanford.
• We are a member of the Cybersecurity Tech Accord.

For more information, visit www.globant.com

Contact:
pr@globant.com

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SOURCE Globant

FAQ

What is the Digital Sales Studio launched by GLOB?

The Digital Sales Studio is a new initiative by Globant aimed at transforming traditional sales channels by focusing on consumer-centric strategies and technology integration.

When was the Digital Sales Studio launched?

The Digital Sales Studio was launched on June 23, 2021.

How does the Digital Sales Studio help companies?

It assists companies in transitioning to online sales and optimizing existing e-commerce strategies using data-driven marketing insights.

What percentage of marketers understand the importance of consumer profiles according to GLOB's survey?

According to the survey, 90% of marketers claim that understanding consumer profiles is imperative for their organizations.

What is the stock symbol for Globant?

Globant is traded on the NYSE under the stock symbol GLOB.