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LeadingResponse Announces Steven Roe as New CEO to Drive Innovation and Growth in Customer Acquisition Marketing

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LeadingResponse has appointed Steven Roe as its new Chief Executive Officer, bringing over twenty years of executive leadership experience in operations, sales, and marketing. Roe has previously held leadership positions at notable companies including Max Media, Response Media, KnowledgeStorm, BrightWave Marketing, Globant (NYSE: GLOB), and SapientNitro.

The appointment was announced by Lloyd Metz, Managing Director at ICV Partners and Chair of LeadingResponse's board of directors, who emphasized Roe's extensive experience in digital marketing and technology. Roe's track record includes guiding mid-market organizations through digital transformation and building high-performing teams focused on sustainable growth.

LeadingResponse ha nominato Steven Roe come nuovo Amministratore Delegato, portando con sé oltre vent'anni di esperienza dirigenziale nelle operazioni, nelle vendite e nel marketing. Roe ha ricoperto in precedenza ruoli di leadership in aziende rinomate, tra cui Max Media, Response Media, KnowledgeStorm, BrightWave Marketing, Globant (NYSE: GLOB) e SapientNitro.

La nomina è stata annunciata da Lloyd Metz, Managing Director di ICV Partners e Presidente del consiglio di amministrazione di LeadingResponse, che ha sottolineato l'ampia esperienza di Roe nel marketing digitale e nella tecnologia. Il curriculum di Roe include la guida di organizzazioni di medie dimensioni attraverso la trasformazione digitale e la costruzione di team ad alte prestazioni focalizzati sulla crescita sostenibile.

LeadingResponse ha nombrado a Steven Roe como su nuevo Director Ejecutivo, aportando más de veinte años de experiencia en liderazgo ejecutivo en operaciones, ventas y marketing. Roe ha ocupado anteriormente puestos de liderazgo en empresas notables, incluyendo Max Media, Response Media, KnowledgeStorm, BrightWave Marketing, Globant (NYSE: GLOB) y SapientNitro.

El nombramiento fue anunciado por Lloyd Metz, Director General de ICV Partners y Presidente de la junta directiva de LeadingResponse, quien enfatizó la amplia experiencia de Roe en marketing digital y tecnología. El historial de Roe incluye guiar a organizaciones de mercado medio a través de la transformación digital y construir equipos de alto rendimiento enfocados en el crecimiento sostenible.

LeadingResponseSteven Roe를 새로운 CEO로 임명하며, 운영, 판매 및 마케팅 분야에서 20년 이상의 경영 리더십 경험을 가져왔습니다. Roe는 Max Media, Response Media, KnowledgeStorm, BrightWave Marketing, Globant (NYSE: GLOB), SapientNitro와 같은 저명한 기업에서 리더십 직책을 맡았습니다.

이번 임명은 ICV Partners의 관리 이사이자 LeadingResponse 이사회 의장인 Lloyd Metz에 의해 발표되었으며, Roe의 디지털 마케팅 및 기술 분야에서의 광범위한 경험을 강조했습니다. Roe의 경력에는 중견 기업을 디지털 혁신으로 이끌고 지속 가능한 성장에 집중하는 고성능 팀을 구축하는 것이 포함됩니다.

LeadingResponse a nommé Steven Roe en tant que nouveau PDG, apportant plus de vingt ans d'expérience en leadership exécutif dans les opérations, les ventes et le marketing. Roe a précédemment occupé des postes de direction dans des entreprises notables telles que Max Media, Response Media, KnowledgeStorm, BrightWave Marketing, Globant (NYSE: GLOB) et SapientNitro.

La nomination a été annoncée par Lloyd Metz, Directeur Général chez ICV Partners et Président du conseil d'administration de LeadingResponse, qui a souligné l'expérience approfondie de Roe dans le marketing numérique et la technologie. Le parcours de Roe comprend la direction d'organisations de taille intermédiaire à travers la transformation numérique et la construction d'équipes performantes axées sur la croissance durable.

LeadingResponse hat Steven Roe zum neuen CEO ernannt und bringt über zwanzig Jahre Erfahrung in der Führung von Unternehmen in den Bereichen Betrieb, Vertrieb und Marketing mit. Roe hatte zuvor Führungspositionen bei namhaften Unternehmen wie Max Media, Response Media, KnowledgeStorm, BrightWave Marketing, Globant (NYSE: GLOB) und SapientNitro inne.

Die Ernennung wurde von Lloyd Metz, Managing Director bei ICV Partners und Vorsitzender des Vorstands von LeadingResponse, bekannt gegeben, der Roes umfangreiche Erfahrung im digitalen Marketing und in der Technologie hervorhob. Roes Erfolgsbilanz umfasst die Leitung von mittelständischen Unternehmen durch digitale Transformation und den Aufbau leistungsstarker Teams, die auf nachhaltiges Wachstum ausgerichtet sind.

Positive
  • Appointment of experienced CEO with proven track record in digital transformation
  • Strategic leadership experience from successful tech companies including Globant (NYSE: GLOB)
  • Background in managing companies through successful acquisitions (KnowledgeStorm, BrightWave)
Negative
  • None.

TAMPA, Fla.--(BUSINESS WIRE)-- LeadingResponse, a leader in customer acquisition marketing solutions, is excited to announce the appointment of Steven Roe as its new Chief Executive Officer. With over twenty years of executive leadership, operations, sales, and marketing experience, Steven brings a wealth of knowledge and expertise to the company.

Steven Roe, CEO of LeadingResponse

Steven Roe, CEO of LeadingResponse

"We are excited to welcome Steven Roe as our new CEO," said Lloyd Metz, Managing Director at ICV Partners and Chair of the LeadingResponse board of directors. "His extensive experience and proven track record in digital marketing and technology will be invaluable as we continue to expand our reach and deliver exceptional results for our clients."

Throughout his career, Roe has led and advised mid-market organizations through digital transformation, holding key executive roles at several marketing and technology consulting firms. Roe has held leadership positions at Max Media, Response Media, KnowledgeStorm (Acquired by TechTarget in 2007), BrightWave Marketing (Acquired by Ansira in 2019), Globant (NYSE: GLOB), and SapientNitro (Acquired by Publicis in 2014 for $3.7B). In these roles, he has led key strategic digital marketing initiatives, building high-performing teams focused on driving durable growth.

"I am excited to be joining LeadingResponse at this point in the Company’s evolution. With innovation at the forefront of solution development, I look forward to working with the team to develop and deliver exceptional marketing solutions with a laser focus on enabling client growth,” said Roe. “With the support of ICV Partners and the board of directors, we will build on LeadingResponse's current success and enter a new stage of growth."

Charles DallAcqua, former CEO of LeadingResponse and board director added, “Steve is a thought leader in marketing and technology and has improved every company that he’s been a part of. His experience and proven track record in digital marketing and technology will be invaluable as we reinvigorate LeadingResponse and establish a sharper focus on our client needs.”

Roe holds a Bachelor of Science in Business Marketing from West Chester University of Pennsylvania and lives in Atlanta, GA.

About LeadingResponse

LeadingResponse, the premier provider of customer acquisition solutions for the financial, legal, and healthcare markets, understands the consumer journey that leads to a meaningful engagement with our professional clients. LeadingResponse is uniquely qualified to help our clients grow and scale their organizations. Via our proven multi-channel solutions, online and offline, we consistently drive over 170,000 consumers/per month to our clients for scheduled appointments. Learn more at LeadingResponse.

Pamela Girardin, 813-885-8267

pamela.girardin@leadingresponse.com

Source: LeadingResponse

FAQ

What experience does Steven Roe bring to LeadingResponse as the new CEO?

Steven Roe brings over 20 years of executive leadership experience in operations, sales, and marketing, including roles at GLOB and other major firms like SapientNitro and BrightWave Marketing.

What is Steven Roe's connection to Globant (GLOB) and other tech companies?

Roe previously held a leadership position at Globant (NYSE: GLOB), along with roles at companies like SapientNitro (acquired by Publicis for $3.7B) and KnowledgeStorm (acquired by TechTarget).

What are LeadingResponse's growth plans under the new CEO?

Under Roe's leadership, LeadingResponse plans to focus on innovation in solution development, enhance client growth, and enter a new stage of expansion with support from ICV Partners.

What is the strategic significance of Steven Roe's appointment for LeadingResponse?

Roe's appointment brings expertise in digital transformation and marketing technology, aimed at expanding the company's reach and delivering improved results for clients.
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