LeadingResponse Announces Steven Roe as New CEO to Drive Innovation and Growth in Customer Acquisition Marketing

TAMPA, Fla.--(BUSINESS WIRE)-- LeadingResponse, a leader in customer acquisition marketing solutions, is excited to announce the appointment of Steven Roe as its new Chief Executive Officer. With over twenty years of executive leadership, operations, sales, and marketing experience, Steven brings a wealth of knowledge and expertise to the company.

Steven Roe, CEO of LeadingResponse

"We are excited to welcome Steven Roe as our new CEO," said Lloyd Metz, Managing Director at ICV Partners and Chair of the LeadingResponse board of directors. "His extensive experience and proven track record in digital marketing and technology will be invaluable as we continue to expand our reach and deliver exceptional results for our clients."

Throughout his career, Roe has led and advised mid-market organizations through digital transformation, holding key executive roles at several marketing and technology consulting firms. Roe has held leadership positions at Max Media, Response Media, KnowledgeStorm (Acquired by TechTarget in 2007), BrightWave Marketing (Acquired by Ansira in 2019), Globant (NYSE: GLOB), and SapientNitro (Acquired by Publicis in 2014 for $3.7B). In these roles, he has led key strategic digital marketing initiatives, building high-performing teams focused on driving durable growth.

"I am excited to be joining LeadingResponse at this point in the Company’s evolution. With innovation at the forefront of solution development, I look forward to working with the team to develop and deliver exceptional marketing solutions with a laser focus on enabling client growth,” said Roe. “With the support of ICV Partners and the board of directors, we will build on LeadingResponse's current success and enter a new stage of growth."

Charles DallAcqua, former CEO of LeadingResponse and board director added, “Steve is a thought leader in marketing and technology and has improved every company that he’s been a part of. His experience and proven track record in digital marketing and technology will be invaluable as we reinvigorate LeadingResponse and establish a sharper focus on our client needs.”

Roe holds a Bachelor of Science in Business Marketing from West Chester University of Pennsylvania and lives in Atlanta, GA.

About LeadingResponse

LeadingResponse, the premier provider of customer acquisition solutions for the financial, legal, and healthcare markets, understands the consumer journey that leads to a meaningful engagement with our professional clients. LeadingResponse is uniquely qualified to help our clients grow and scale their organizations. Via our proven multi-channel solutions, online and offline, we consistently drive over 170,000 consumers/per month to our clients for scheduled appointments. Learn more at LeadingResponse.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250325254091/en/

Pamela Girardin, 813-885-8267

pamela.girardin@leadingresponse.com

Source: LeadingResponse

FAQ

What experience does Steven Roe bring to LeadingResponse as the new CEO?

Steven Roe brings over 20 years of executive leadership experience in operations, sales, and marketing, including roles at GLOB and other major firms like SapientNitro and BrightWave Marketing.

What is Steven Roe's connection to Globant (GLOB) and other tech companies?

Roe previously held a leadership position at Globant (NYSE: GLOB), along with roles at companies like SapientNitro (acquired by Publicis for $3.7B) and KnowledgeStorm (acquired by TechTarget).

What are LeadingResponse's growth plans under the new CEO?

Under Roe's leadership, LeadingResponse plans to focus on innovation in solution development, enhance client growth, and enter a new stage of expansion with support from ICV Partners.

What is the strategic significance of Steven Roe's appointment for LeadingResponse?

Roe's appointment brings expertise in digital transformation and marketing technology, aimed at expanding the company's reach and delivering improved results for clients.