Globant Revolutionizes Immersive Entertainment, Showcased at Intuit Dome
Globant (NYSE: GLOB) has announced significant achievements in its partnership with the LA Clippers at Intuit Dome, serving over 400,000 fans in its first six months. The company deployed over 500 features across an end-to-end technology stack, involving more than 400 employees in the project.
Key implementations include a personalized fan identity platform, integrated ticketing system, biometric arena entry, and a frictionless purchasing system. The cashier-less checkout through the mobile app has resulted in 4-8x faster retail sales performance.
The technology stack enables personalized experiences including:
- Customized promotions and content
- In-seat engagement opportunities
- Real-time game updates
- Integrated loyalty programs
Globant (NYSE: GLOB) ha annunciato risultati significativi nella sua partnership con i LA Clippers presso l'Intuit Dome, servendo oltre 400.000 fan nei suoi primi sei mesi. L'azienda ha implementato oltre 500 funzionalità in un sistema tecnologico end-to-end, coinvolgendo più di 400 dipendenti nel progetto.
Le principali implementazioni includono una piattaforma di identità personalizzata per i fan, un sistema di biglietteria integrato, ingresso biometrico nell'arena e un sistema di acquisto senza attriti. Il checkout senza cassa tramite l'app mobile ha portato a prestazioni di vendita al dettaglio 4-8 volte più veloci.
Il sistema tecnologico consente esperienze personalizzate tra cui:
- Promozioni e contenuti personalizzati
- Opportunità di coinvolgimento in sede
- Aggiornamenti in tempo reale sulle partite
- Programmi di fidelizzazione integrati
Globant (NYSE: GLOB) ha anunciado logros significativos en su asociación con los LA Clippers en el Intuit Dome, sirviendo a más de 400,000 aficionados en sus primeros seis meses. La compañía implementó más de 500 funciones en una pila tecnológica de extremo a extremo, involucrando a más de 400 empleados en el proyecto.
Las implementaciones clave incluyen una plataforma de identidad de fan personalizada, un sistema de venta de entradas integrado, entrada biométrica a la arena y un sistema de compra sin fricciones. El pago sin cajero a través de la aplicación móvil ha resultado en un rendimiento de ventas minoristas de 4 a 8 veces más rápido.
La pila tecnológica permite experiencias personalizadas que incluyen:
- Promociones y contenido personalizados
- Oportunidades de participación en el asiento
- Actualizaciones de juego en tiempo real
- Programas de lealtad integrados
Globant (NYSE: GLOB)는 Intuit Dome에서 LA Clippers와의 파트너십에서 중요한 성과를 발표했으며, 첫 6개월 동안 40만 명 이상의 팬을 서비스했습니다. 이 회사는 400명 이상의 직원이 참여한 프로젝트에서 엔드 투 엔드 기술 스택에 걸쳐 500개 이상의 기능을 배포했습니다.
주요 구현 사항으로는 개인화된 팬 아이덴티티 플랫폼, 통합 티켓 시스템, 생체 인식 경기장 출입, 마찰 없는 구매 시스템이 포함됩니다. 모바일 앱을 통한 무인 체크아웃은 4-8배 더 빠른 소매 판매 성과를 가져왔습니다.
이 기술 스택은 다음과 같은 개인화된 경험을 가능하게 합니다:
- 맞춤형 프로모션 및 콘텐츠
- 좌석 내 참여 기회
- 실시간 게임 업데이트
- 통합 로열티 프로그램
Globant (NYSE: GLOB) a annoncé des réalisations significatives dans son partenariat avec les LA Clippers au Intuit Dome, servant plus de 400 000 fans au cours de ses six premiers mois. L'entreprise a déployé plus de 500 fonctionnalités dans une pile technologique de bout en bout, impliquant plus de 400 employés dans le projet.
Les principales mises en œuvre comprennent une plateforme d'identité fan personnalisée, un système de billetterie intégré, une entrée biométrique dans l'arène et un système d'achat sans friction. Le paiement sans caisse via l'application mobile a abouti à des performances de vente au détail 4 à 8 fois plus rapides.
La pile technologique permet des expériences personnalisées, notamment :
- Promotions et contenus personnalisés
- Opportunités d'engagement sur place
- Mises à jour de jeu en temps réel
- Programmes de fidélité intégrés
Globant (NYSE: GLOB) hat bedeutende Erfolge in seiner Partnerschaft mit den LA Clippers in der Intuit Dome bekannt gegeben und über 400.000 Fans in den ersten sechs Monaten bedient. Das Unternehmen hat über 500 Funktionen in einem End-to-End-Technologiestack implementiert, an dem mehr als 400 Mitarbeiter beteiligt waren.
Zu den wichtigsten Implementierungen gehören eine personalisierte Fan-Identitätsplattform, ein integriertes Ticketing-System, biometrischer Zugang zur Arena und ein reibungsloses Einkaufssystem. Der kassenlose Checkout über die mobile App hat zu 4-8 Mal schnelleren Verkaufsleistungen im Einzelhandel geführt.
Der Technologiestack ermöglicht personalisierte Erlebnisse, darunter:
- Personalisierte Aktionen und Inhalte
- Engagement-Möglichkeiten am Platz
- Echtzeit-Spielupdates
- Integrierte Treueprogramme
- 4-8x faster retail sales performance through cashier-less checkout
- Successful deployment of 500+ technology features
- Serving 400,000+ fans in first 6 months
- Strategic partnership with major sports venue demonstrating scalability
- None.
LA Clippers partner with Globant on Intuit Dome technology project that powers fan experience for the 400,000+ fans who have entered Intuit Dome in its first six months
"When Steve Ballmer set out to build the most innovative arena for the LA Clippers, it was clear that technology expertise had to be at the core of Intuit Dome's development, design and deployment," said George Hanna, Chief Technology & Digital Officer at the Los Angeles Clippers. "We partnered with Globant and other industry partners to create an innovative end-to-end technology roadmap, bringing Steve Ballmer's vision for Intuit Dome to life. We look forward to continuing our partnership and setting the stage for future arenas to follow."
Globant's vision started with a simple idea: making the entertainment experience as frictionless as possible, from purchasing tickets to arena entry to personalized experiences inside the arena. Alongside the best partners and with over 400 employees working on the project, the LA Clippers partnered with Globant to create an end-to-end technology stack with over 500 features, including:
- Fan Identity: Upon opt-in, the identity platform enables personalized experiences for fans before entry to Intuit Dome as it builds a fan profile based on the user's interests, background, desires, and preferences.
- Ticketing System: Fans can utilize Ticketmaster's ticketing interface to access tickets and event details, request ADA seats, purchase subscriptions and season tickets, or manage and sell tickets.
- Arena Entry: The mobile application utilizes biometrics to expedite entry and security for Intuit Dome.
- Purchasing & Retail: The payments system is integrated with the identity, ticketing, commerce and loyalty programs to enable frictionless, grab-and-go purchases across food, beverage, and merchandise. Intuit Dome has seen a 4-8x faster performance on its retail sales due to cashier-less checkout for fans using the mobile app.
- Personalized Experience: A real-time loyalty platform based on fan behavior customizes the experience for fans when they're at Intuit Dome, including customized promotions and content, in-seat engagement opportunities and real-time updates about the game, concert or event.
"From the moment a fan buys a ticket, all the way through their arrival at the arena, to enjoying the game itself, their experience at Intuit Dome is elevated by the immersive digital ecosystem we built with the LA Clippers," said Martin Migoya, Co-Founder and CEO at Globant. "Intuit Dome is an inspiration for smart stadiums across the world and sets an example of what the future of tech-driven sports and entertainment looks like. It's been an honor to work with the LA Clippers on this transformational project, and we hope that this will serve as an inspiration for more arenas around the world."
Intuit Dome not only represents a roadmap for other smart stadiums and arenas, but for the broader entertainment and hospitality industry. The introduction of advanced technologies like AI, AR/VR, biometrics and tech-driven loyalty platforms has transformed expectations around what it means to have a personalized experience. These immersive experiences ensure every customer interaction or event is truly unique, without noticing the digital touchpoints along the way.
"The speed of innovation and rapid adoption of artificial intelligence and immersive technologies is completely redefining sports, entertainment and hospitality," said Nicolás Ávila, CTO for
Globant has been at the forefront of this transformation, working not only with the LA Clippers but also with F1, Royal Caribbean International, Qiddiya and other leading sports, entertainment and hospitality brands to create immersive experiences that are personalized, accessible, and engaging for all. With the speed of innovation and new technologies like AI, Globant is reshaping these industries to create memorable experiences for fans and customers.
To learn more, visit https://www.globant.com/.
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
- We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and Stanford.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
Sign up to get first dibs on press news and updates.
For more information, visit www.globant.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/globant-revolutionizes-immersive-entertainment-showcased-at-intuit-dome-302395046.html
SOURCE Globant
FAQ
What performance improvements has GLOB's technology achieved at Intuit Dome?
How many features did GLOB implement in the Intuit Dome technology stack?
How many fans has Intuit Dome served using GLOB's technology in first 6 months?
What key technological solutions has GLOB implemented at Intuit Dome?
