Every second counts: Formula 1 Implements Globant's New Team Content Delivery System in 2025, revolutionizing the racing experience

Rhea-AI Summary

Globant (NYSE: GLOB) has launched a new Team Content Delivery System for the 2025 Formula 1® season, debuting at the Formula 1 Louis Vuitton Australian Grand Prix 2025. The system enhances race team performance by providing real-time and archived video and data analysis capabilities.

The system integrates over 30 video channels with various audio sources and synchronized data events, enabling immediate replay analysis and live response. Key improvements include reduced response times from 9 seconds to under 5 seconds for paddock network connections and approximately 6 seconds for internet users.

Key features include:

• On-Prem video ingestion and cloud delivery pipelines
• Data normalization and classification
• Live-to-VOD storage and delivery
• Synchronized multiple video pipelines
• Enhanced user interface

Positive

• Significant performance improvement with response times reduced by 44-55%
• Strategic partnership with Formula 1 strengthened through technology implementation
• Enhanced service offering with integration of 30+ video channels and real-time analysis capabilities

Negative

• None.

Insights

Technology Analyst

Globant's new Team Content Delivery System for Formula 1 represents a significant technological advancement in their strategic partnership. The system delivers essential real-time performance improvements for F1 teams, cutting response times nearly in half (from 9 to under 5 seconds) for trackside connections and approximately 6 seconds for remote users.

The solution integrates over 30 video channels with various audio sources and synchronized data, enabling immediate replay analysis during races. This comprehensive implementation demonstrates Globant's capabilities in developing high-performance, mission-critical systems for demanding environments.

What makes this particularly valuable is the practical application in a high-stakes environment. F1 teams make split-second decisions worth millions in competitive advantage, and Globant's system directly supports this decision-making process. The improved user interface and cloud-based architecture indicate significant engineering investment that could potentially be repurposed for other clients in industries requiring real-time data analysis.

While no financial details were disclosed, this implementation strengthens Globant's partnership with a prestigious global sports brand and showcases their ability to deliver sophisticated digital solutions under pressure – exactly the type of reference client that can drive enterprise sales in other sectors.

• This cutting-edge development aims to enhance the competitive experience of a sport that challenges race teams to perform at their highest potential.
• Designed with next-generation technology, the Team Content Delivery System focuses on responsiveness and usability facilitating quicker and more informed decision-making during critical race moments.

NEW YORK, March 17, 2025 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, launched the new Team Content Delivery System for the 2025 Formula 1^® season during the Formula 1 Louis Vuitton Australian Grand Prix 2025, which occurred in Melbourne over the weekend. This cutting-edge development enhances the competitive experience of a sport that challenges race teams to perform at their highest potential.

As an Official Partner of Formula 1^®, Globant is committed to supporting the organization in the creation of world-class IT systems and products. The Team Content Delivery System empowers engineers and team principals with real-time and archived video and data analysis. This resource enables them to make critical decisions regarding driver strategy during races, influencing the outcome of a race or even a championship title.

Designed with next-generation technology, the Team Content Delivery System focuses on responsiveness and usability. As seen at every race, it seamlessly integrates more than 30 video channels with various audio sources, alongside synchronized, cataloged data events for immediate replay analysis, user sharing, and live response. This advancement promises to facilitate quicker and more informed decision-making during critical race moments.

"This marks a solid footstep in our partnership with Formula 1^® and showcases how innovation can create value and improve solutions in the most technologically advanced sport in the world. We are really excited to continue delighting millions of fans worldwide through this collaboration. The new Team Content Delivery System serves as a lighthouse for any top-tier competition challenging race teams to excel," said Diego Tártara, Chief Technology Officer at Globant.

"Since becoming an Official Partner of Formula 1, Globant has embraced the opportunity to work with Formula 1 to enhance our digital capabilities. The Team Content Delivery System will further evolve the ways teams consume and process key trackside data to support them in making faster and more informed decisions when they need it most. This launch represents a key milestone in our partnership, we look forward to other collaborations that will only serve to enhance the drama and excitement of Formula 1 both on and off the track," said Chris Roberts, Director of IT at Formula 1.

Key features of the Team Content Delivery System include:

• On-Prem video ingestion and cloud delivery pipelines
• Data normalization and classification
• Live-to-VOD storage and delivery
• Synchronized multiple video pipelines
• A brand-new user interface designed for enhanced usability

In addition to acclaimed visual design and usability improvements, the system boasts increased availability, responsiveness, and resiliency. This cutting-edge solution delivers exceptional flexibility and adaptability compared to previous versions. Notably, it is expected to reduce response times from 9 seconds with the old application to under 5 seconds for live connections in the paddock network at the track, and approximately 6 seconds for users connecting over the internet.

Throughout this ongoing partnership, Formula 1® will leverage Globant's leading technology to forge deeper connections with fans and create unforgettable moments for those attending Grands Prix, both on and off the track.

About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.

• We have more than 31,200 employees and are present in 35 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
• We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
• We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
• We were featured as a business case study at Harvard, MIT, and Stanford.
• We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.

Contact: pr@globant.com
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SOURCE GLOBANT

FAQ

What improvements does Globant's new F1 Team Content Delivery System offer in 2025?

The system reduces response times from 9 to under 5 seconds in paddock network and 6 seconds over internet, integrates 30+ video channels with audio sources, and provides real-time data analysis capabilities.

How will GLOB's Formula 1 partnership impact race team decision-making?

The system enables teams to make faster, more informed decisions through real-time video and data analysis, immediate replay capabilities, and synchronized data event tracking.

What are the key technical features of GLOB's new F1 delivery system?

Key features include on-prem video ingestion, cloud delivery, data normalization, live-to-VOD storage, synchronized video pipelines, and enhanced user interface.

When did Globant (GLOB) implement the new F1 Team Content Delivery System?

The system was launched during the Formula 1 Louis Vuitton Australian Grand Prix 2025 for the 2025 F1 season.