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Global-e Saw a 43% YoY Uplift in Black Friday-Cyber Monday Weekend Global E-commerce Sales

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Global-e (NASDAQ: GLBE) reported a 43% year-over-year increase in sales during the Black Friday-Cyber Monday (BFCM) weekend of 2024. The company saw strong growth across multiple markets including Germany, France, UK, Canada, US, UAE, Japan, and Australia. E-commerce sales through Global-e's platforms during the promotional season, including two weeks prior to BFCM, grew by 45% compared to last year. Black Friday dominated with 33% of total BFCM weekend sales, while Cyber Monday accounted for 23%. Sales momentum began building in early November, with promotions running throughout the month.

Global-e (NASDAQ: GLBE) ha registrato un Aumento del 43% delle vendite anno su anno durante il weekend del Black Friday-Cyber Monday (BFCM) del 2024. La società ha visto una forte crescita in diversi mercati, tra cui Germania, Francia, Regno Unito, Canada, Stati Uniti, Emirati Arabi Uniti, Giappone e Australia. Le vendite e-commerce attraverso le piattaforme di Global-e durante la stagione promozionale, comprese le due settimane precedenti al BFCM, sono cresciute del 45% rispetto all'anno scorso. Il Black Friday ha dominato con il 33% delle vendite totali del weekend BFCM, mentre il Cyber Monday ha rappresentato il 23%. Il momentum delle vendite ha iniziato a crescere all'inizio di novembre, con promozioni attive per tutto il mese.

Global-e (NASDAQ: GLBE) reportó un Aumento del 43% en las ventas interanuales durante el fin de semana del Black Friday-Cyber Monday (BFCM) de 2024. La compañía experimentó un fuerte crecimiento en múltiples mercados, incluyendo Alemania, Francia, Reino Unido, Canadá, Estados Unidos, Emiratos Árabes Unidos, Japón y Australia. Las ventas de comercio electrónico a través de las plataformas de Global-e durante la temporada promocional, incluyendo las dos semanas anteriores al BFCM, crecieron un 45% en comparación con el año pasado. El Black Friday dominó con el 33% de las ventas totales del fin de semana BFCM, mientras que el Cyber Monday representó el 23%. El impulso de las ventas comenzó a aumentar a principios de noviembre, con promociones que se llevaron a cabo durante todo el mes.

Global-e (NASDAQ: GLBE)는 2024년 블랙 프라이데이-사이버 먼데이(BFCM) 주말 동안 전년 대비 43%의 매출 증가를 보고했습니다. 이 회사는 독일, 프랑스, 영국, 캐나다, 미국, 아랍에미리트, 일본, 호주 등 여러 시장에서 강력한 성장을 보였습니다. BFCM 이전 2주를 포함한 프로모션 시즌 동안 Global-e 플랫폼을 통한 전자상거래 판매는 작년 대비 45% 증가했습니다. 블랙 프라이데이는 BFCM 주말 총 매출의 33%를 차지하며 주도했고, 사이버 먼데이는 23%를 차지했습니다. 판매 모멘텀은 11월 초부터 증가하기 시작하였고, 월 내내 프로모션이 실시되었습니다.

Global-e (NASDAQ: GLBE) a annoncé une augmentation de 43% de son chiffre d'affaires d'une année sur l'autre pendant le week-end du Black Friday-Cyber Monday (BFCM) de 2024. L'entreprise a connu une forte croissance dans plusieurs marchés, y compris l'Allemagne, la France, le Royaume-Uni, le Canada, les États-Unis, les Émirats Arabes Unis, le Japon et l'Australie. Les ventes en ligne via les plateformes de Global-e pendant la saison promotionnelle, y compris les deux semaines précédant le BFCM, ont augmenté de 45% par rapport à l'année dernière. Le Black Friday a dominé avec 33% du chiffre d'affaires total du week-end BFCM, tandis que le Cyber Monday représentait 23%. La dynamique des ventes a commencé à se renforcer début novembre, avec des promotions organisées tout au long du mois.

Global-e (NASDAQ: GLBE) berichtete über einen 43%igen Anstieg der Umsätze im Vergleich zum Vorjahr während des Black Friday-Cyber Monday (BFCM) Wochenendes 2024. Das Unternehmen verzeichnete ein starkes Wachstum in mehreren Märkten, einschließlich Deutschland, Frankreich, Großbritannien, Kanada, USA, VAE, Japan und Australien. Der E-Commerce-Umsatz über die Plattformen von Global-e während der Aktionssaison, einschließlich der zwei Wochen vor BFCM, wuchs um 45% im Vergleich zum Vorjahr. Der Black Friday dominierte mit 33% des Gesamtumsatzes des BFCM-Wochenendes, während der Cyber Monday 23% ausmachte. Der Verkaufsmomentum begann Anfang November zu steigen, mit Aktionen, die den ganzen Monat über liefen.

Positive
  • 43% YoY increase in Black Friday-Cyber Monday weekend sales
  • 45% YoY growth in e-commerce sales during the extended promotional season
  • Strong geographical expansion with growth across multiple major markets
  • Early sales momentum indicating extended shopping season success
Negative
  • None.

Insights

The 43% YoY growth in BFCM sales and even stronger 45% growth during the extended promotional period signals robust cross-border e-commerce momentum for Global-e. Key insights from the data reveal strategic shifts in global shopping patterns:

  • Earlier promotion adoption with strong sales starting mid-November
  • Black Friday dominance with 33% of weekend sales versus Cyber Monday's 23%
  • Geographic diversification across major markets including Germany, France, UK and emerging regions

This performance indicates Global-e's platform is successfully capturing the globalization of shopping events traditionally centered in North America. The extended promotional period's stronger growth suggests merchants are effectively leveraging the platform for longer-term engagement rather than just peak days.

The data demonstrates Global-e's platform scalability and operational efficiency during peak trading periods. The successful handling of increased transaction volumes across multiple time zones and markets validates their technical infrastructure. The shift toward extended promotional periods rather than concentrated BFCM spikes is particularly beneficial for platform stability and merchant success. The geographic spread of growth markets indicates effective localization capabilities and suggests room for further expansion into emerging e-commerce regions.

PETAH-TIKVA, Israel, Dec. 3, 2024 /PRNewswire/ -- Global-e (NASDAQ: GLBE), the platform powering global direct-to-consumer e-commerce, announced today record high sales, over Black Friday-Cyber Monday (BFCM) weekend, with a 43% increase compared to the previous year.

Many markets around the world experienced a year-on-year increase in sales over the 2024 BFCM weekend, including Germany, France, United Kingdom, Canada, United States, United Arab Emirates, Japan, and Australia, reflecting the growing global nature of BFCM.

Global e-commerce shopping surged through November, with sales momentum building as early as the second week of the month, mirroring the early uptick in sales observed during the equivalent period last year. Promotions ran throughout the month, culminating in a high volume of transactions over the BFCM weekend. E-commerce sales through the Global-e platforms during the promotional season, starting two weeks prior to and including BFCM weekend, grew by 45% (even stronger than BFCM weekend growth) compared to the equivalent period last year. This highlights the growing importance of promotions leading up to BFCM weekend.

Black Friday (accounting for 33% of total BFCM weekend sales) outperformed Cyber Monday (23% of total BFCM weekend sales) as the top sales day for Global-e merchants over the BFCM weekend.

"By engaging global online consumers year-round in a localized manner, brands are fostering trust and driving sales before the holiday shopping season officially begins, while also achieving outstanding results during the BFCM weekend itself," said Nir Debbi, President of Global-e. "Moreover, merchants that have extended domestic promotions to global shoppers have seen a more significant uplift in global sales, as BFCM becomes an increasingly widespread shopping season, not just for domestic shoppers, but also for shoppers around the world."

About Global-e

Global-e (NASDAQ: GLBE) is the world's leading platform enabling and accelerating global, Direct-To-Consumer e-commerce. The chosen partner of over 1,000 brands and retailers across the United States, Europe and Asia, Global-e makes selling internationally as simple as selling domestically. The company enables merchants to increase the conversion of international traffic into sales by offering online shoppers in over 200 destinations worldwide a seamless, localized shopping experience. Global-e's end-to-end e-commerce solutions combine best-in-class localization capabilities, big-data best-practice business intelligence models, streamlined international logistics and vast cross-border experience, enabling international shoppers to buy seamlessly online and retailers to sell to, and from, anywhere in the world. For more information, please visit: www.global-e.com.

Global-e Media Contact

Sarah Schloss
Headline Media
sarah.schloss@headline.media
+1 914 506 5104

Global-e Investor Contact

Erica Mannion or Mike Funari
Sapphire Investor Relations, LLC
IR@global-e.com
+1 617-542-6180

 

Cision View original content:https://www.prnewswire.com/news-releases/global-e-saw-a-43-yoy-uplift-in-black-friday-cyber-monday-weekend-global-e-commerce-sales-302320896.html

SOURCE Global-e

FAQ

What was Global-e's (GLBE) sales growth during Black Friday-Cyber Monday 2024?

Global-e reported a 43% year-over-year increase in sales during the Black Friday-Cyber Monday weekend of 2024.

How did Black Friday compare to Cyber Monday 2024 for Global-e (GLBE)?

Black Friday accounted for 33% of total BFCM weekend sales, outperforming Cyber Monday which represented 23% of total sales.

What was Global-e's (GLBE) performance during the extended promotional season in 2024?

Global-e's e-commerce sales grew by 45% during the extended promotional season, which included two weeks prior to and including the BFCM weekend, compared to the same period last year.

Which markets showed growth for Global-e (GLBE) during BFCM 2024?

Global-e experienced year-on-year growth in multiple markets including Germany, France, United Kingdom, Canada, United States, United Arab Emirates, Japan, and Australia.

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