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Amazing Grass, a leading greens brand under Glanbia Performance Nutrition, aims to tackle the dietary gap of fruit and vegetable intake among Americans, with 90% not meeting the suggested eight servings daily.
On February 15, 2023, the company announced a nationwide "Get Your Greens" challenge in partnership with Jenna Bush Hager.
This initiative encourages consumers to share their experiences with fruits and vegetables, giving away 250 complimentary Greens Blends as part of the campaign.
Amazing Grass products are organic, non-GMO, and offer convenient, nutrient-dense solutions for busy lifestyles, supporting overall wellness.
On November 10, 2022, SlimFast, a leading weight management brand owned by Glanbia Performance Nutrition, announced a brand refresh celebrating its 40-year legacy. The campaign features 80s fitness icon Denise Austin, promoting a 'Deliciously Doable' platform with customizable products. A throwback-inspired workout class will be hosted on November 11 at 9:30 am CST on Denise Austin's YouTube channel, showcasing the evolution of SlimFast's offerings, including High Protein and Intermittent Fasting products.
Optimum Nutrition, part of Glanbia Performance Nutrition, has launched the Gold Standard 100% Plant Protein powder made from 100% vegan ingredients, featuring 24 grams of protein per serving. This new offering caters to the increasing demand for plant-based nutrition among consumers. As part of its promotional efforts, the brand is hosting the Gold Standard Goes Plant challenge to encourage outdoor fitness activities, alongside a sweepstakes for a trip to a nature-centric fitness destination. The product is available online and at select retailers.
Glanbia Performance Nutrition (GPN) has appointed Horizon Media as its agency of record after a competitive review lasting seven months. Horizon Media will manage data-driven media strategies for GPN's brands, including SlimFast and Optimum Nutrition. The collaboration aims to enhance consumer engagement and optimize marketing investments through Horizon's proprietary platform, blu, which utilizes extensive behavioral data. GPN reported global revenues of approximately $1.4 billion in 2021, highlighting its significant presence in the nutrition sector.
On October 4, 2022, Glanbia Performance Nutrition (GPN) donated $50,000 to Feeding Florida to aid communities impacted by Hurricane Ian. The funds will help provide food, water, and essential supplies to those affected. GPN operates a facility in Florida, emphasizing its commitment to local support. With 2021 global revenues of approximately $1.4 billion, GPN remains focused on its mission to inspire healthy lifestyles through its popular brands such as Optimum Nutrition and SlimFast.
Optimum Nutrition has launched its new Gold Standard Protein Shake, extending its market-leading whey protein brand into a ready-to-drink format. Each serving offers 24 grams of protein with only 1 gram of sugar and 130-140 calories, available in chocolate and vanilla flavors. The shakes come in 4-count packs for $8.48 and 12-count packs for $24.99, available at Walmart and online retailers. This launch aligns with demand for convenient, high-quality protein solutions as Americans return to active lifestyles.