Wheaties™ Pushes the Limits of Breakfast with Highest Protein Offering in Cereal Category: Wheaties Protein

Rhea-AI Summary

Wheaties introduces Wheaties Protein, the highest protein cereal offering with over 20g of protein per serving. Available in Maple Almond and Honey Pecan flavors, it targets everyday athletes seeking a protein boost in their morning routine.

With more than 20g of protein per serving, Wheaties Protein is the brand’s newest innovation created for everyday athletes

MINNEAPOLIS--(BUSINESS WIRE)-- This spring, iconic cereal brand Wheaties is debuting the highest protein offering in the cereal aisle to date — Wheaties Protein. The brand’s newest innovation packs more than 20 grams of protein into every delicious serving.

Wheaties Protein packs more than 20 grams of protein in every serving and is available in Maple Almond and Honey Pecan. (Photo: Business Wire)

As General Mills’ oldest cereal brand, Wheaties is building upon its rich history and expanding its legacy with its newest offering. The cereal brand has been powering champions since 1921 by honoring record-breaking athletes, but Wheaties knows protein isn’t only for the pro athletes. From marathon runners to busy parents, Wheaties Protein fuels everyday athletes to be their best selves with a satisfying protein offering that delivers on taste and versatility.

“Wheaties has honored world class athletes on our iconic orange boxes for more than 100 years and we are introducing Wheaties Protein to serve today’s modern athletes who are striving to be better everyday,” said Nicole Ayers, Business Unit Director for Wheaties. “We know people are looking for a boost of protein in the morning to help reach their goals and Wheaties Protein provides over 20 grams of protein in a delicious bowl of cereal that people can easily enjoy as part of their morning routine.”

Available in two new flavors, Maple Almond and Honey Pecan, Wheaties Protein is made with hearty nut-clustered whole grain flakes, almonds or pecans, pumpkin seeds and honey or maple syrup. It’s the ultimate solution for a crunchy, flavorful cereal that fulfills your protein goals and properly fuels your day.

Wheaties Protein will be available at select Walmart stores later this month, and on shelves at retailers nationwide beginning this spring for a suggested retail price of $8.99. Learn more at Wheaties.com.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240415559430/en/

General Mills Communications

763-764-6364

media.line@genmills.com

Edelman

Caroline Leary

caroline.leary@edelman.com

Source: General Mills

FAQ

What is the protein content per serving of Wheaties Protein?

Wheaties Protein offers more than 20 grams of protein per serving.

What are the available flavors of Wheaties Protein?

Wheaties Protein is available in Maple Almond and Honey Pecan flavors.

Where can you purchase Wheaties Protein?

Wheaties Protein will be available at select Walmart stores and retailers nationwide for $8.99.

What is the target audience for Wheaties Protein?

Wheaties Protein targets everyday athletes, including marathon runners and busy parents, seeking a protein-packed breakfast option.