Totino’s™ Pizza Rolls™ Announces Big Game Ad Debut as General Mills Returns to Football’s Biggest Night After More Than a Decade
General Mills announces its return to the Big Game advertising after more than a decade, featuring Totino's Pizza Rolls in its first-ever Super Bowl commercial on February 9, 2025. The brand's strategic move follows a successful fall campaign highlighting the value proposition of 10 Pizza Rolls for about $1, which led to the second-highest sales month in Totino's 30-year history during the 2024 regular season playoffs.
The campaign will showcase the brand's distinct humor and marks the first frozen pizza category advertiser in the Big Game. Additionally, Totino's is bringing back 'Hang Time,' its Spanish-language ad, which will air on Fox Deportes and Telemundo Deportes during the event.
General Mills annuncia il suo ritorno nella pubblicità del Big Game dopo più di un decennio, presentando Totino's Pizza Rolls nel suo primo spot pubblicitario del Super Bowl, che andrà in onda il 9 febbraio 2025. Questa mossa strategica del marchio segue una campagna autunnale di successo che evidenziava la proposta di valore di 10 Pizza Rolls per circa 1$, la quale ha portato al secondo mese di vendite più alto nella storia di 30 anni di Totino's durante i playoff della stagione regolare del 2024.
La campagna metterà in evidenza l'umorismo distintivo del marchio e segna il primo pubblicitario della categoria delle pizze surgelate nel Big Game. Inoltre, Totino's riproporrà 'Hang Time', il suo annuncio in lingua spagnola, che andrà in onda su Fox Deportes e Telemundo Deportes durante l'evento.
General Mills anuncia su regreso a la publicidad del Big Game después de más de una década, presentando Totino's Pizza Rolls en su primer comercial del Super Bowl, que se emitirá el 9 de febrero de 2025. Este movimiento estratégico de la marca sigue una exitosa campaña de otoño que destacó la propuesta de valor de 10 Pizza Rolls por aproximadamente 1$, lo que llevó al segundo mes de ventas más alto en los 30 años de historia de Totino's durante los playoffs de la temporada regular de 2024.
La campaña mostrará el humor distintivo de la marca y marca al primer anunciante de la categoría de pizza congelada en el Big Game. Además, Totino's traerá de vuelta 'Hang Time', su anuncio en español, que se transmitirá en Fox Deportes y Telemundo Deportes durante el evento.
General Mills는 10년 이상 만에 Totino's Pizza Rolls를 특징으로 하는 빅 게임 광고로 돌아온다고 발표했으며, 이 광고는 2025년 2월 9일에 방영될 첫 슈퍼볼 광고입니다. 브랜드의 전략적 움직임은 약 1달러에 10개의 피자 롤을 강조하는 성공적인 가을 캠페인에 이어 이루어졌으며, 이는 2024년 정규 시즌 플레이오프 동안 토티노스의 30년 역사에서 두 번째로 높은 판매 월을 기록했습니다.
캠페인은 브랜드의 독특한 유머를 선보일 것이며, 빅 게임에서 냉동 피자 카테고리의 첫 광고주로 기록됩니다. 또한, 토티노스는 행사 기간 동안 Fox Deportes와 Telemundo Deportes에서 방송될 스페인어 광고 'Hang Time'을 다시 가져옵니다.
General Mills annonce son retour dans la publicité du Big Game après plus d'une décennie, mettant en avant Totino's Pizza Rolls dans sa toute première publicité du Super Bowl, qui sera diffusée le 9 février 2025. Ce mouvement stratégique de la marque fait suite à une campagne d'automne réussie mettant en avant la proposition de valeur de 10 Pizza Rolls pour environ 1$, ce qui a conduit au deuxième mois de ventes le plus élevé dans l'histoire de 30 ans de Totino's durant les playoffs de la saison régulière 2024.
La campagne mettra en avant l'humour distinctif de la marque et marque le premier annonceur dans la catégorie des pizzas surgelées dans le Big Game. De plus, Totino's ramène 'Hang Time', sa publicité en espagnol, qui sera diffusée sur Fox Deportes et Telemundo Deportes pendant l'événement.
General Mills kündigt nach über einem Jahrzehnt seine Rückkehr zur Werbung im Big Game an und präsentiert Totino's Pizza Rolls in seinem ersten Super Bowl-Werbespot, der am 9. Februar 2025 ausgestrahlt wird. Der strategische Schritt der Marke folgt auf eine erfolgreiche Herbstkampagne, die das Wertversprechen von 10 Pizza Rolls für etwa 1$ hervorhob und im Playoff der regulären Saison 2024 zum zweithöchsten Verkaufsmonat in der 30-jährigen Geschichte von Totino's führte.
Die Kampagne wird den einzigartigen Humor der Marke präsentieren und markiert den ersten Werbetreibenden in der Kategorie Tiefkühlpizza im Big Game. Darüber hinaus bringt Totino's die spanische Werbung 'Hang Time' zurück, die während der Veranstaltung auf Fox Deportes und Telemundo Deportes ausgestrahlt wird.
- Achieved second-highest sales month in 30-year history during 2024 playoffs
- Strategic marketing expansion with first-ever Super Bowl ad placement
- Competitive pricing strategy offering 10 Pizza Rolls for approximately $1
- None.
Insights
The strategic decision to advertise during the Super Bowl marks a significant investment for General Mills, with 30-second spots typically costing
The expansion into Spanish-language advertising with "Hang Time" shows a calculated move to capture the growing Hispanic market segment, which represents over
General Mills' significant marketing investment in the Super Bowl indicates confidence in their snack segment's growth potential and reflects a robust balance sheet position. The Totino's brand's recent sales performance suggests strong unit economics and market share gains in the competitive frozen snacks category.
The timing of this investment, following record sales performance, demonstrates effective capital allocation toward brand building. The multi-channel approach, including both English and Spanish broadcasts, maximizes potential ROI by targeting diverse consumer segments. This strategic marketing spend could drive meaningful revenue growth and market share expansion in the
General Mills will showcase its brand investment on America’s premier advertising stage, reminding fans that Totino’s Pizza Rolls are the perfect snack for game day with incredible value.
Totino’s Pizza Rolls will debut the brand’s first ad spot in the Big Game this February. (Photo: Business Wire)
This announcement underscores General Mills’ continued investment in building iconic brands, making everyone’s favorite epic and snackable pizza bites the first in the frozen pizza category to advertise in the Big Game.
“Totino’s Pizza Rolls has been an iconic brand for decades, bringing people together with a delicious and affordable snack, and our Big Game announcement underscores General Mills’ continued investment in building bold brands during key consumer moments," said Doug Martin, Chief Marketing Officer for General Mills. “We know Totino's is well-positioned to win at game time, and the Big Game is the ideal moment for Totino's Pizza Rolls to connect with fans and elevate their snacking experience with an incredible value and delicious taste.”
As one of America’s favorite game day foods*, pizza makes every watch party complete — especially when it comes in a hot and delicious bite size snack. During the 2024 regular season playoffs, Totino’s dynamic ad campaign taking on “Big Pizza” resulted in the second highest sales month in Totino's 30-year history – marking a significant milestone for the brand. Now, on the heels of a fall campaign highlighting the value of 10 Totino’s Pizza Rolls for about
“There’s no better way for us to showcase the epicness and absurdity of Totino’s Pizza Rolls than with a hilarious spot on football’s largest stage,” said Blake Holman, Business Unit Director for Totino’s Pizza Rolls. “As the brand known for showing up in epic ways and always bringing something fresh and exciting, we keep consumers coming back for more with pizza snacks that meet today’s demand for convenience, affordability and taste. Pizza lovers can buckle up for a unique surprise from Totino’s Pizza Rolls this February!”
There’s no need to wait until the Big Game though, as Totino’s Pizza Rolls reign supreme for the entire season. With classic flavors like pepperoni and innovative offerings like orange chicken or brand-new spicy options, there’s a pizza roll snack for every taste preference.
Totino’s Pizza Rolls is also bringing back “Hang Time,” its first Spanish-language ad for the Big Game, which debuted in 2024. The spot will air as a separate Spanish-language ad on Fox Deportes and Telemundo Deportes during February’s Big Game.
Big things are coming, but fans will have to hold tight for more! Stay tuned for teasers in the coming months by visiting Totinos.com and follow Totino’s on Instagram, TikTok, and Facebook.
*2023 NCSolutions Consumer Survey: America’s Favorite Big Game Eats
**Based on the average retail price of the 100ct, 130ct, and 160ct Totino’s Pizza Rolls. Source: Nielsen Sales Data ending 4/20/2024.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blu e Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
View source version on businesswire.com: https://www.businesswire.com/news/home/20241210211820/en/
General Mills
Media Line
Media.Line@genmills.com
Edelman
Carolina Cepeda
carolina.cepeda@edelman.com
Source: General Mills
FAQ
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