Totino’s™ Pizza Rolls™ partners with Tim Robinson and Sam Richardson for a comedic take on the Value of 10 Pizza Rolls for About $1*
Totino's Pizza Rolls has launched a new ad campaign featuring comedians Tim Robinson and Sam Richardson. The campaign, titled 'Chazmo Goes Home', showcases the brand's value proposition of 10 Pizza Rolls for about $1. The comedic spots follow the duo's encounter with Chazmo, a friendly alien who has eaten their Totino's Pizza Rolls stash.
Created with writer Zach Kanin and director Alice Mathias, known for their work on 'I Think You Should Leave' and 'Detroiters', the campaign brings together a team of comedic talents. The ads will air on streaming platforms, online video, and social media during the football season. This follows Totino's successful ad campaign during the 2024 playoff season and its role as Presenting Sponsor at the 2024 Big 12 Football Media Day.
Totino's Pizza Rolls ha lanciato una nuova campagna pubblicitaria con i comici Tim Robinson e Sam Richardson. La campagna, intitolata 'Chazmo Goes Home', mette in evidenza la proposta di valore del marchio di 10 Pizza Rolls per circa 1 dollaro. Gli spot comici seguono l'incontro del duo con Chazmo, un alieno amichevole che ha mangiato la loro scorta di Pizza Rolls Totino's.
Creata con lo scrittore Zach Kanin e il regista Alice Mathias, noti per il loro lavoro in 'I Think You Should Leave' e 'Detroiters', la campagna riunisce un team di talenti comici. Gli annunci andranno in onda su piattaforme di streaming, video online e social media durante la stagione calcistica. Questo segue il successo della campagna pubblicitaria di Totino's durante la stagione dei playoff 2024 e il suo ruolo come sponsor principale al 2024 Big 12 Football Media Day.
Totino's Pizza Rolls ha lanzado una nueva campaña publicitaria con los comediantes Tim Robinson y Sam Richardson. La campaña, titulada 'Chazmo Goes Home', destaca la propuesta de valor de la marca de 10 Pizza Rolls por aproximadamente 1 dólar. Los spots cómicos siguen el encuentro del dúo con Chazmo, un alienígena amigable que se ha comido su reserva de Pizza Rolls Totino's.
Creada con el escritor Zach Kanin y la directora Alice Mathias, conocidos por su trabajo en 'I Think You Should Leave' y 'Detroiters', la campaña reúne a un equipo de talentos cómicos. Los anuncios se transmitirán en plataformas de streaming, video en línea y redes sociales durante la temporada de fútbol. Esto sigue a la exitosa campaña publicitaria de Totino's durante la temporada de playoffs 2024 y su papel como patrocinador principal en el 2024 Big 12 Football Media Day.
토티노스 피자 롤스가 코미디언 팀 로빈슨과 샘 리처드슨을 주인공으로 한 새로운 광고 캠페인을 시작했습니다. '차즈모 홈으로 간다'라는 제목의 이 캠페인은 브랜드의 가치 제안인 10개의 피자 롤을 약 1달러에 제공하는 내용을 강조합니다. 코믹한 광고는 두 사람이 피자 롤을 몹시 좋아하는 친절한 외계인 차즈모와의 만남을 다룹니다.
이 캠페인은 자크 카닌 작가와 앨리스 마티아스 감독이 함께 제작했으며, 그들은 'I Think You Should Leave'와 'Detroiters'로 알려져 있습니다. 광고는 축구 시즌 동안 스트리밍 플랫폼, 온라인 비디오 및 소셜 미디어에서 방송될 예정입니다. 이는 2024년 플레이오프 시즌 동안 토티노스의 성공적인 광고 캠페인과 2024년 빅 12 풋볼 미디어 데이에서의 주요 후원자 역할을 따라 이루어집니다.
Totino's Pizza Rolls a lancé une nouvelle campagne publicitaire mettant en vedette les comédiens Tim Robinson et Sam Richardson. La campagne, intitulée 'Chazmo Goes Home', met en avant la proposition de valeur de la marque de 10 Pizza Rolls pour environ 1 dollar. Les spots comiques suivent la rencontre du duo avec Chazmo, un extraterrestre amical qui a mangé leur réserve de Pizza Rolls Totino's.
Créée avec l'écrivain Zach Kanin et la réalisatrice Alice Mathias, connus pour leur travail sur 'I Think You Should Leave' et 'Detroiters', la campagne réunit une équipe de talents comiques. Les annonces seront diffusées sur des plateformes de streaming, des vidéos en ligne et des réseaux sociaux pendant la saison de football. Cela fait suite au succès de la campagne publicitaire de Totino's lors de la saison des playoffs 2024 et à son rôle de sponsor principal lors de la journée médiatique de football Big 12 de 2024.
Totino's Pizza Rolls hat eine neue Werbekampagne mit den Komikern Tim Robinson und Sam Richardson gestartet. Die Kampagne mit dem Titel 'Chazmo Goes Home' präsentiert das Wertversprechen der Marke von 10 Pizza Rolls für etwa 1 Dollar. Die komödiantischen Spots zeigen die Begegnung des Duos mit Chazmo, einem freundlichen Außerirdischen, der ihren Vorrat an Totino's Pizza Rolls aufgegessen hat.
Erstellt mit dem Autoren Zach Kanin und der Regisseurin Alice Mathias, die für ihre Arbeit an 'I Think You Should Leave' und 'Detroiters' bekannt sind, vereint die Kampagne ein Team komödiantischer Talente. Die Anzeigen werden während der Football-Saison auf Streaming-Plattformen, Online-Videos und in sozialen Medien ausgestrahlt. Dies folgt auf die erfolgreiche Werbekampagne von Totino's während der Playoff-Saison 2024 und die Rolle als Hauptsponsor beim 2024 Big 12 Football Media Day.
- Partnership with popular comedians Tim Robinson and Sam Richardson for a new ad campaign
- Emphasis on the value proposition of 10 Pizza Rolls for about $1
- Collaboration with established comedy writers and directors for the campaign
- Wide distribution of ads across streaming platforms, online video, and social media
- Continued marketing efforts during football season, building on previous successful campaigns
- Sponsorship of 2024 Big 12 Football Media Day, increasing brand visibility
- None.
Tim Robinson and Sam Richardson bring their creative collaborators and iconic comedy to the new Totino’s Pizza Roll ad campaign, “Chazmo Goes Home,” to rally fans around the affordable — and out of this world — way to eat pizza.
Comedians Tim Robinson and Sam Richardson star as suburban dads in a new ad campaign for Totino's Pizza Rolls. (Photo: Business Wire)
In a new ad campaign for Totino’s Pizza Rolls, comedians Tim Robinson and Sam Richardson star as suburban dads alongside Chazmo, a friendly alien on his way back home. The real-life best friends and co-stars bring their entertainment-first approach to “Chazmo Goes Home,” a series of spots that comically follow the duo’s encounter with Chazmo who has devoured their stash of Totino’s Pizza Rolls. As Chazmo prepares to return to his home planet, the dads hilariously confront him, asking for compensation for the snacks he ate. Chazmo, fully aware of the great value of 10 Totino’s Pizza Rolls for about
The spots were created with writer Zach Kanin, co-creator, producer and writer of “I Think You Should Leave” and “Detroiters,” and director Alice Mathias of “I Think You Should Leave,” bringing together the team fans know and love in one of their first branded scripts. In an extended, two-minute version of the ad, fans will recognize the team’s humor in bits like the complete ridiculousness of Richardson’s character kicking the spaceship in a futile attempt to receive “about
“Totino’s Pizza Rolls have long been a go-to for after school snacks and now, we’re bringing these top comedians together to show fans that this snack is an epic and affordable way to eat pizza,” said Taylor Roseberry, Brand Experience Manager for the Totino’s brand. “The spots were created by this talented group of comedic geniuses who have worked together for years. We wanted the on-screen chemistry to come through and capture the fun and excitement of the Totino’s brand. We can’t wait for fans to see Tim and Sam bring their signature blend of absurdity, physical comedy, and sharp wit to the world of Totino’s Pizza Rolls.”
“Chazmo Goes Home” will air this month on streamers, online video, social media, and partner channels, including Paramount, Hulu, Peacock, and Vix.
The move to advertise during football season comes on the heels of a successful ad campaign from the brand run from during the 2024 playoff season. Totino’s Pizza Rolls also joined the 2024 Big 12 Football Media Day as the Presenting Sponsor, further cementing its commitment to providing fans with both delicious and affordable snacks for their game day.
For more information on Totino’s offerings, visit Totinos.com and follow Totino’s on Instagram, TikTok, and Facebook.
*Based on the average retail price of the 100ct, 130ct, and 160ct Totino’s Pizza Rolls. Source: Nielsen Sales Data ending 4/20/2024.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blu e Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
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Source: General Mills
FAQ
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