The Watt Brothers Prove Anything Can Taco with Old El Paso™ After Going Head-To-Head in Game-Day Taco Competition
Old El Paso™ is partnering with football's Watt brothers (J.J., T.J., and Derek) for a new content series called 'Watt Can Taco'. The series showcases a competition between T.J. and Derek, judged by J.J., where they transform popular game-day foods into tacos using Old El Paso products.
The campaign, launching just before National Taco Day on October 4, aims to inspire football fans to include Old El Paso in their game-day meal rotations. The content series will be available on digital video, TikTok, Instagram, and the Old El Paso website.
The campaign features creative taco ideas like Meaty Pizza Taco, Philly Cheesesteak Taco, and Chicago Style Hot Dog Taco Bowl. Old El Paso offers a range of products including seasonings, sauces, soups, taco shells, and taco kits to help fans recreate these unique taco creations at home.
Old El Paso™ sta collaborando con i fratelli Watt del football (J.J., T.J. e Derek) per una nuova serie di contenuti chiamata 'Watt Can Taco'. La serie presenta una competizione tra T.J. e Derek, giudicata da J.J., in cui trasformano cibi popolari da partita in tacos utilizzando i prodotti Old El Paso.
La campagna, che verrà lanciata poco prima del National Taco Day il 4 ottobre, mira a ispirare i fan del football a includere Old El Paso nelle loro rotazioni di pasti per la giornata della partita. La serie di contenuti sarà disponibile in video digitali, su TikTok, Instagram e sul sito web di Old El Paso.
La campagna presenta idee creative per tacos come Meaty Pizza Taco, Philly Cheesesteak Taco e Chicago Style Hot Dog Taco Bowl. Old El Paso offre una gamma di prodotti inclusi spezie, salse, zuppe, tortilla e kit per taco per aiutare i fan a ricreare queste uniche creazione di taco a casa.
Old El Paso™ se está asociando con los hermanos Watt del fútbol (J.J., T.J. y Derek) para una nueva serie de contenido llamada 'Watt Can Taco'. La serie muestra una competencia entre T.J. y Derek, juzgada por J.J., donde transforman comidas populares de días de juego en tacos utilizando productos Old El Paso.
La campaña, que se lanzará justo antes del Día Nacional del Taco el 4 de octubre, tiene como objetivo inspirar a los aficionados al fútbol a incluir Old El Paso en sus rotaciones de comidas para el día de juego. La serie de contenido estará disponible en video digital, TikTok, Instagram y en el sitio web de Old El Paso.
La campaña presenta ideas creativas de tacos como Meaty Pizza Taco, Philly Cheesesteak Taco y Chicago Style Hot Dog Taco Bowl. Old El Paso ofrece una variedad de productos que incluyen condimentos, salsas, sopas, tortillas y kits de tacos para ayudar a los aficionados a recrear estas únicas creaciones de tacos en casa.
Old El Paso™가 축구의 와트 형제(J.J., T.J., Derek)와 협력하여 'Watt Can Taco'라는 새로운 콘텐츠 시리즈를 선보입니다. 이 시리즈는 T.J.와 Derek 간의 경쟁을 보여주며, J.J.가 심사하여 그들이 인기 있는 게임 데이 음식을 Old El Paso 제품을 사용하여 타코로 변형합니다.
캠페인은 10월 4일의 전국 타코 데이 직전에 시작되어 축구 팬들이 게임 데이 식사 회전에 Old El Paso를 포함하도록 영감을 주는 것을 목표로 하고 있습니다. 콘텐츠 시리즈는 디지털 비디오, TikTok, Instagram 및 Old El Paso 웹사이트에서 제공됩니다.
캠페인에서는 Meaty Pizza Taco, Philly Cheesesteak Taco, Chicago Style Hot Dog Taco Bowl와 같은 창의적인 타코 아이디어를 소개합니다. Old El Paso는 팬들이 이러한 독특한 타코 창작물을 집에서 재현할 수 있도록 향신료, 소스, 수프, 타코 껍질 및 타코 키트 등 다양한 제품을 제공합니다.
Old El Paso™ s'associe aux frères Watt du football (J.J., T.J. et Derek) pour une nouvelle série de contenus intitulée 'Watt Can Taco'. La série présente une compétition entre T.J. et Derek, jugée par J.J., où ils transforment des plats populaires de jour de match en tacos en utilisant des produits Old El Paso.
La campagne, qui sera lancée juste avant le National Taco Day le 4 octobre, vise à inspirer les fans de football à inclure Old El Paso dans leurs repas de jour de match. La série de contenus sera disponible en vidéo numérique, sur TikTok, Instagram et sur le site Web d'Old El Paso.
La campagne propose des idées créatives de tacos telles que Meaty Pizza Taco, Philly Cheesesteak Taco et Chicago Style Hot Dog Taco Bowl. Old El Paso propose une gamme de produits, y compris des assaisonnements, des sauces, des soupes, des coques de taco et des kits de taco, pour aider les fans à recréer ces créations de tacos uniques chez eux.
Old El Paso™ arbeitet mit den Watt-Brüdern des Fußballs (J.J., T.J. und Derek) an einer neuen Content-Serie mit dem Titel 'Watt Can Taco'. Die Serie zeigt einen Wettkampf zwischen T.J. und Derek, der von J.J. beurteilt wird, bei dem sie beliebte Spieltagsnahrungsmittel in Tacos verwandeln, indem sie Produkte von Old El Paso verwenden.
Die Kampagne, die kurz vor dem National Taco Day am 4. Oktober startet, soll Fußballfans inspirieren, Old El Paso in ihre Spieltagsmahlzeiten zu integrieren. Die Content-Serie wird als digitales Video, auf TikTok, Instagram und auf der Old El Paso-Website verfügbar sein.
Die Kampagne bietet kreative Taco-Ideen wie Meaty Pizza Taco, Philly Cheesesteak Taco und Chicago Style Hot Dog Taco Bowl. Old El Paso bietet eine Vielzahl von Produkten an, darunter Gewürze, Saucen, Suppen, Taco-Schalen und Taco-Kits, um Fans zu helfen, diese einzigartigen Taco-Kreationen zu Hause nachzuahmen.
- Partnership with popular NFL players (Watt brothers) for brand promotion
- Timely campaign launch coinciding with National Taco Day and football season
- Multi-platform content distribution (digital video, TikTok, Instagram, website)
- Innovative product usage ideas to potentially boost sales across product range
- None.
Old
J.J. Watt hosts a head-to-head brotherly competition between T.J. and Derek, who prove fan-favorite game day foods are better as tacos (Photo: Business Wire)
“My brothers and I were excited to team up with Old El Paso again and engage in some friendly, brotherly competition,” said J.J. Watt. “As the judge, I can confidently say, yes, anything can taco, but it was especially fun to see Derek and T.J. duke it out with their own creations. Selfishly I was happy to taste all the taco creations and get some inspiration for my own game-day spread this season using all my favorites from Old El Paso!”
Just in time for National Taco Day on October 4, football fans and taco lovers can watch J.J. judge Derek and T.J. as they whip up delicious tacos inspired by popular game-day foods in a new Old El Paso content series airing on digital video, TikTok, Instagram and www.oldelpaso.com/watt-can-taco.
“Planning your football season menu can feel mundane when you’re using the same recipes year over year and week over week. That’s why we’re excited to celebrate the return of football season with the Watt Brothers and help provide fans with some fresh inspiration featuring what we do best – tacos,” says Jenny Jonker, Old El Paso Brand Experience Manager. “We’ve drafted the brothers to help us tackle football season and inspire sports fans to include Old El Paso in their game-day meal rotations, as the best, most versatile and crowd-pleasing option.”
All season long, fans can elevate their spreads by trying one of the Watt Brothers’ unique creations and picking up Old El Paso’s products to upgrade mealtime, or by visiting Old El Paso’s website for more popular taco recipes and inspiration.
- Pizza: Elevate your pizza game with Derek’s Meaty Pizza Taco or T.J.’s Bacon Pineapple Pizza Taco using Old El Paso Taco Dinner Kits that feature hard and soft taco shells.
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Sandwiches: Old
El Paso sauces like Zesty Ranch Sauce or Creamy Queso Dip help transform your sandwiches to tacos whether you like them on Derek’s Philly Cheesesteak Taco or on T.J.'s Italian Cold Cut Taco. - Fresh off the Grill: From Derek’s Steak and Veggie Kebab Taco to T.J.’s Chicago Style Hot Dog Taco Bowl, you can drop your grilled favorites into a taco with the help of Old El Paso’s easy-to-fill Stand ‘N Stuff Taco Shells and Flour Tortilla Bowls.
- Finger Foods: There’s no fumbling your finger foods in messy dips when you have the help of Old El Paso’s squeezable sauces like Spicy Queso Blanco and taco shells. Try Derek’s Beef Slider Taco and T.J.’s Pulled Buffalo Chicken Taco to elevate your snacking game.
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Soups: Score big with Derek’s Chicken Cheese Enchilada Soup Bowl or T.J.’s Chicken Tortilla Soup made with new, mouthwatering Old
El Paso soups paired with hard taco shells or soft taco bowls.
For more information on the comprehensive and versatile range of Old El Paso products, visit www.oldelpaso.com and follow @oldelpaso on Instagram and Facebook and @oldelpaso_official on TikTok.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
View source version on businesswire.com: https://www.businesswire.com/news/home/20241003509734/en/
General Mills Communications
763-764-6364
media.line@genmills.com
Ali Barzyk
Ali.barzyk@edelman.com
Source: General Mills
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