Soup You Can Suck On: Introducing Progresso Soup Drops, the Ultimate Cold and Flu Season Comfort
General Mills (GIS) has launched Progresso Soup Drops, a -edition hard candy that tastes like their Traditional Chicken Noodle Soup. This innovative product transforms the classic soup flavor into a convenient, on-the-go format, targeting consumers during cold and flu season.
The Soup Drops will be available exclusively through ProgressoSoupDrops.com starting January 16, with additional releases every Thursday during National Soup Month. Each package includes 20 individually wrapped candies and comes with a can of actual Progresso Traditional Chicken Noodle Soup, priced at $2.49 plus $0.99 shipping.
The product aims to deliver the familiar taste of Progresso's chicken noodle soup, including flavors of broth, vegetables, chicken, egg noodles, and parsley, in a portable hard candy format.
General Mills (GIS) ha lanciato Progresso Soup Drops, una caramella dura in edizione limitata che ha il sapore della loro tradizionale zuppa di pollo e noodle. Questo prodotto innovativo trasforma il sapore classico della zuppa in un formato pratico e portatile, rivolgendosi ai consumatori durante la stagione fredda e influenzale.
Le Soup Drops saranno disponibili esclusivamente su ProgressoSoupDrops.com a partire dal 16 gennaio, con ulteriori uscite ogni giovedì durante il Mese Nazionale della Zuppa. Ogni confezione include 20 caramelle avvolte singolarmente e viene fornita con una lattina di vera zuppa di pollo e noodle Progresso, al prezzo di $2.49 più $0.99 di spedizione.
Il prodotto mira a offrire il sapore familiare della zuppa di pollo e noodle di Progresso, inclusi i sapori del brodo, delle verdure, del pollo, dei noodle all'uovo e del prezzemolo, in un formato di caramella dura portatile.
General Mills (GIS) ha lanzado Progresso Soup Drops, un caramelo duro de edición limitada que tiene el sabor de su sopa tradicional de pollo con fideos. Este producto innovador transforma el sabor clásico de la sopa en un formato práctico y portátil, dirigido a los consumidores durante la temporada de resfriados y gripes.
Las Soup Drops estarán disponibles exclusivamente a través de ProgressoSoupDrops.com a partir del 16 de enero, con lanzamientos adicionales todos los jueves durante el Mes Nacional de la Sopa. Cada paquete incluye 20 caramelos envueltos individualmente y viene con una lata de la verdadera sopa de pollo con fideos Progresso, a un precio de $2.49 más $0.99 de envío.
El producto tiene como objetivo ofrecer el sabor familiar de la sopa de pollo con fideos de Progresso, incluyendo los sabores de caldo, verduras, pollo, fideos de huevo y perejil, en un formato de caramelo duro portátil.
제너럴 밀스 (GIS)는 전통적인 치킨 누들 수프의 맛을 지닌 한정판 하드 캔디인 프로그레소 수프 드롭을 출시했습니다. 이 혁신적인 제품은 고전적인 수프 맛을 편리하고 이동 가능한 형태로 변환하여 감기 및 독감 시즌 동안 소비자들을 겨냥하고 있습니다.
수프 드롭은 1월 16일부터 ProgressoSoupDrops.com을 통해 독점적으로 제공되며, 매주 목요일에는 국가 수프의 달을 기념하여 추가 출시가 있을 예정입니다. 각 패키지에는 개별 포장된 20개의 사탕이 포함되어 있으며, 실제 프로그레소 전통 치킨 누들 수프 한 캔과 함께 제공되며, 가격은 $2.49에 배송비 $0.99이 추가됩니다.
이 제품은 프로그레소의 치킨 누들 수프의 친숙한 맛을 전해주기 위해 육수, 채소, 치킨, 계란 면, 파슬리의 맛을 포함하여 휴대 가능한 하드 캔디로 만들어졌습니다.
General Mills (GIS) a lancé les Progresso Soup Drops, un bonbon dur en édition limitée qui a le goût de leur soupe traditionnelle de poulet aux nouilles. Ce produit innovant transforme la saveur classique de la soupe en un format pratique et portable, visant les consommateurs pendant la saison des rhumes et des grippes.
Les Soup Drops seront disponibles exclusivement sur ProgressoSoupDrops.com à partir du 16 janvier, avec des sorties supplémentaires chaque jeudi pendant le Mois National de la Soupe. Chaque paquet contient 20 bonbons emballés individuellement et est accompagné d'une boîte de vraie soupe de poulet aux nouilles Progresso, au prix de 2,49 $ plus 0,99 $ de frais d'expédition.
Le produit vise à offrir le goût familier de la soupe de poulet aux nouilles de Progresso, y compris les saveurs de bouillon, de légumes, de poulet, de nouilles aux œufs et de persil, sous la forme d'un bonbon dur portable.
General Mills (GIS) hat Progresso Soup Drops eingeführt, ein limitiertes Hartbonbon, das nach ihrer traditionellen Hühnersuppe mit Nudeln schmeckt. Dieses innovative Produkt verwandelt den klassischen Suppengeschmack in ein praktisches, tragbares Format und richtet sich an Verbraucher in der kalten und grippeanfälligen Saison.
Die Soup Drops sind ab dem 16. Januar exklusiv über ProgressoSoupDrops.com erhältlich, mit weiteren Veröffentlichungen jeden Donnerstag im Nationalen Suppenmonat. Jede Verpackung enthält 20 einzeln verpackte Bonbons und kommt mit einer Dose der echten Progresso traditionellen Hühnersuppe, zu einem Preis von 2,49 $ zzgl. 0,99 $ Versandkosten.
Das Produkt soll den vertrauten Geschmack der Hühnersuppe mit Nudeln von Progresso vermitteln, einschließlich Aromen von Brühe, Gemüse, Huhn, Eiernudeln und Petersilie, in einem tragbaren Hartbonbonformat.
- Innovative product expansion into the candy segment
- Strategic timing with cold/flu season and National Soup Month
- Low price point at $2.49 maintaining soup pricing strategy
- availability through direct-to-consumer channel only
- Temporary product offering may limit revenue impact
- Restricted distribution strategy might affect sales potential
Insights
The launch of Progresso Soup Drops represents a creative but likely low-impact product extension for General Mills' Progresso brand. While innovative in concept, transforming liquid soup into hard candy format, this appears to be primarily a marketing campaign rather than a significant revenue driver. The
The availability through direct-to-consumer channels (ProgressoSoupDrops.com) and restricted release schedule indicates this is a controlled promotional experiment rather than a full-scale product launch. The timing during National Soup Month and cold/flu season is strategically sound, but the product's novelty nature and distribution mean it's unlikely to materially impact GIS's revenue or stock performance.
This type of brand extension typically generates social media buzz and PR value but rarely translates to meaningful financial returns. For context, Progresso's soup business represents only a fraction of General Mills'
It’s Progresso Chicken Noodle Soup like you never expected — a convenient, on-the-go soup experience available this National Soup Month
Progresso Soup Drops bring the flavor of classic Chicken Noodle Soup in a convenient hard candy drop. (Photo: Business Wire)
While most folks flock to the cough drop aisle at the first sign of a cold, Progresso is here to say, “Hold my spoon!” Progresso Soup Drops deliver the classic, hearty flavor of Progresso Chicken Noodle Soup in a format that will definitely SOUPrise fans — it’s a convenient hard candy drop — reminding you of the comfort you can find in a bowl of Progresso Soup. These savory drops are arriving for a limited time this month for National Soup Month, right at the height of cold and flu season. Now, there’s no spoon needed to dive into the classic taste of the iconic Progresso Traditional Chicken Noodle Soup, but you certainly can reach for the real thing if you’re looking for that feeling of a hug in a bowl!
“For decades, Progresso Soup has brought you cozy comfort on chilly days or when you’re under the weather,” said MC Comings, VP, Business Unit Director for Progresso at General Mills. “When you’re sick, nothing is truly more reassuring than Chicken Noodle Soup. So, we thought, why stop at the soup bowl? We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want.”
While this new savory hard candy may be a first for the brand, it will have soup fans feeling like they just slurped a spoonful of Progresso’s iconic Chicken Noodle Soup that they know and love. That favorite flavor is packed into each drop — it’s like broth, savory veggies, chicken, soft egg noodles and a hint of parsley have all been stirred up in a surprising way that’s sure to wow your taste buds. And the best part is you can enjoy Soup Drops anywhere — in the carpool line, during a grocery run, while folding laundry, sitting at the doctor's office or hiding out under the covers. The coziness you crave is just one Drop away!
You can get your hands on the limited-edition Progresso Soup Drops, exclusively at ProgressoSoupDrops.com starting on Thursday, Jan. 16 at 9 a.m. ET (with additional quantities released every Thursday for the rest of National Soup Month, while supplies last)! The Soup Drops come in a can that looks just like the iconic Progresso Soup can with 20 individually wrapped candies within. Each order also comes with a can of actual Progresso Traditional Chicken Noodle Soup, all for just
For more comforting goodness, curl up with other Progresso Soups like Rich & Hearty Chicken & Homestyle Noodle, Vegetable Classics Minestrone, or Vegetable Classics Tomato Basil this soup season. They’re available online at Progresso.com or at retailers and grocery stores nationwide.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
View source version on businesswire.com: https://www.businesswire.com/news/home/20250116631397/en/
General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Ali Barzyk
Ali.barzyk@edelman.com
Source: General Mills, Inc.
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