REESE’S PUFFS Teams Up with Iconic Artist KAWS to Drop Two Cereal Boxes and AR Game
General Mills announces a collaboration with renowned artist KAWS for the launch of KAWSPUFFS, a new AR game accessed via limited-edition cereal boxes. The first box, priced at
- Collaboration with KAWS enhances brand visibility and appeal among art and gaming enthusiasts.
- Limited-edition boxes create exclusivity, potentially boosting sales and market interest.
- AR game innovation attracts tech-savvy consumers, fostering deeper engagement with the brand.
- None.
In his first-ever cereal collab, ‘KAWSPUFFS’ release includes a chance for AR gamers to win exclusive box signed by the iconic artist
REESE’S PUFFS collabs with iconic artist KAWS to drop two new limited-edition cereal boxes and AR Game (Photo: Business Wire)
“Creativity is part of the foundation of REESE’S PUFFS and collaborating with KAWS, one of the most globally successful artists of our time, is a major milestone for us,” said
KAWSPUFFS Limited-Edition Boxes
The first KAWSPUFFS box features the brand’s signature orange color and KAWS COMPANION, and includes a QR code to access the AR game. This box is available now in cereal aisles nationwide at an SRP of
The second exclusive KAWSPUFFS box is blue in color, a first for REESE’S PUFFS cereal. The blue mimics the nighttime mode of the dynamic 24-hour AR experience. A limited quantity will drop on
KAWSPUFFS AR Game and Competition
The AR game enters you into a world with KAWS’s famous COMPANION where you must crunch the falling PUFFS as they tumble from the sky. If you miss three, your game is over, and COMPANION sinks into a milky demise. The PUFFS progressively fall faster, but KAWS and REESE’S PUFFS feature power-ups throughout the game that will boost your score and help keep COMPANION afloat.
Fans can enjoy the web experience by accessing the QR code on the box, but must download the KAWSPUFFS app for a more robust experience, and to compete and win limited edition prizes.
Each week on the app, the top 10 players with the highest scores will win one of 150 exclusive blue KAWSPUFFS boxes reserved for top players. And, as an added bonus for super fans, the top two scores between
“I’ve had a lot of fun teaming up with REESE’S PUFFS on this project,” said KAWS. “I think this offers a new way to enjoy COMPANION and I hope people enjoy seeing him on his first cereal box.”
REESE’S PUFFS cereal has a track record of teaming up with some of the most creative talents to produce popular, limited-edition collaborations, such as Lil Yachty’s Lil Yachts, which sold out in less than a minute and last summer’s RP-FX where Tinashe and other producers alike, challenged fans to create their own beats with the AR experience on back of pack.
Follow @ReesesPuffs to learn more about the REESE’S PUFFS KAWS collaboration.
About
About KAWS
KAWS engages audiences beyond the museums and galleries in which he regularly exhibits. His prolific body of work straddles the worlds of art and design to include paintings, murals, graphic and product design, street art, and large-scale sculptures. Over the last two decades KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. His refined graphic language revitalizes figuration with both big, bold gestures and playful intricacies.
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Source: General Mills
FAQ
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