REESE’S PUFFS Cereal Teams up with All-Star Angel Reese to Release Limited Edition Cereal and Teases Upcoming Fashion Collab
REESE'S PUFFS cereal has announced a collaboration with basketball star and fashion icon Angel Reese. The partnership includes -edition cereal boxes featuring Angel, with four unique back-of-box designs available at retailers nationwide for $5.69. This collaboration celebrates Angel's dual talents in basketball and fashion, mirroring the brand's classic dualities like chocolate and peanut butter.
Angel Reese, a forward with Chicago and rookie sensation, expressed excitement about fulfilling her childhood dream of being on a cereal box. The partnership will extend beyond the cereal boxes, with an upcoming fashion collaboration teased for later this year. This move aligns with REESE'S PUFFS' strategy of partnering with influential figures across various cultural domains, reinforcing the brand's position at the forefront of culture.
Il cereale REESE'S PUFFS ha annunciato una collaborazione con la stella del basket e icona della moda Angel Reese. Il partenariato include scatole di cereali in edizione speciale con Angel, disponibili in negozi di tutto il paese a $5,69, con quattro design unici sul retro delle scatole. Questa collaborazione celebra i doppi talenti di Angel nel basket e nella moda, rispecchiando le classiche dualità del brand, come cioccolato e burro di arachidi.
Angel Reese, un'ala dei Chicago e sensazione da rookie, ha espresso la sua emozione per aver realizzato il sogno d'infanzia di comparire su una scatola di cereali. La collaborazione si estenderà oltre le scatole di cereali, con una prossima collaborazione nel campo della moda prevista per la fine dell'anno. Questa mossa è in linea con la strategia di REESE'S PUFFS di collaborare con figure influenti in vari ambiti culturali, rafforzando la posizione del brand all'avanguardia della cultura.
El cereale REESE'S PUFFS ha anunciado una colaboración con la estrella del baloncesto e ícono de la moda Angel Reese. La asociación incluye cajas de cereales edición especial con Angel, que estarán disponibles en tiendas de todo el país por $5.69, con cuatro diseños únicos en la parte trasera de las cajas. Esta colaboración celebra los dobles talentos de Angel en baloncesto y moda, reflejando las clásicas dualidades de la marca, como chocolate y mantequilla de maní.
Angel Reese, un ala de los Chicago y sensación como novata, expresó su emoción por cumplir su sueño de infancia de aparecer en una caja de cereales. La asociación se extenderá más allá de las cajas de cereales, con una próxima colaboración de moda prevista para más adelante este año. Este movimiento se alinea con la estrategia de REESE'S PUFFS de asociarse con figuras influyentes de diversos ámbitos culturales, reforzando la posición de la marca a la vanguardia de la cultura.
REESE'S PUFFS 시리얼이 농구 스타이자 패션 아이콘인 Angel Reese와의 협업을 발표했습니다. 이 파트너십에는 Angel이 있는 한정판 시리얼 박스가 포함되며, 전국 소매점에서 $5.69에 판매되고, 박스 뒤쪽의 네 가지 독특한 디자인이 제공됩니다. 이번 협업은 농구와 패션에서 Angel의 이중 재능을 기념하며, 초콜릿과 땅콩 버터와 같은 브랜드의 클래식한 이중성을 반영합니다.
Angel Reese는 시카고의 포워드이자 루키로, 시리얼 박스에 등장하는 동심의 꿈을 이룬 것에 대한 기대감을 표현했습니다. 파트너십은 시리얼 박스를 넘어서, 올해 말 예정된 패션 콜라보레이션도 포함될 것입니다. 이 움직임은 REESE'S PUFFS가 다양한 문화 분야에서 영향력 있는 인물들과 파트너십을 맺는 전략과 일치하며, 브랜드의 문화 최전선에서의 위치를 강화하고 있습니다.
La céréale REESE'S PUFFS a annoncé une collaboration avec la star du basket et icône de mode Angel Reese. Ce partenariat comprend des boîtes de céréales en édition limitée mettant en vedette Angel, avec quatre designs uniques au dos des boîtes disponibles chez les détaillants de tout le pays pour 5,69 $. Cette collaboration célèbre les doubles talents d'Angel dans le basket et la mode, reflétant les dualités classiques de la marque telles que le chocolat et le beurre de cacahuète.
Angel Reese, une ailier des Chicago et sensation en rookie, a exprimé son enthousiasme à l'idée de réaliser son rêve d'enfance d'apparaître sur une boîte de céréales. Le partenariat s'étendra au-delà des boîtes de céréales, avec une future collaboration dans le domaine de la mode prévue pour plus tard cette année. Ce mouvement s'aligne avec la stratégie de REESE'S PUFFS de s'associer à des figures influentes dans divers domaines culturels, renforçant ainsi la position de la marque à l'avant-garde de la culture.
Der REESE'S PUFFS Cereal hat eine Zusammenarbeit mit Basketballstar und Modeikone Angel Reese angekündigt. Die Partnerschaft umfasst limitierte Cerealschachteln mit Angel, die in Einzelhandelsgeschäften im ganzen Land für $5,69 erhältlich sind, mit vier einzigartigen Designs auf der Rückseite der Schachteln. Diese Zusammenarbeit feiert Angels doppelte Talente im Basketball und der Mode und spiegelt die klassischen Dualitäten der Marke wie Schokolade und Erdnussbutter wider.
Angel Reese, ein Forward bei den Chicago und Rookie-Sensation, äußerte ihre Aufregung darüber, ihren Kindheitstraum, auf einer Cerealschachtel zu erscheinen, zu erfüllen. Die Partnerschaft wird über die Cerealschachteln hinausgehen, mit einer kommenden Mode-Kooperation, die für später in diesem Jahr angedeutet wurde. Dieser Schritt steht im Einklang mit der Strategie von REESE'S PUFFS, mit einflussreichen Persönlichkeiten aus verschiedenen kulturellen Bereichen zusammenzuarbeiten und die Position der Marke an der Spitze der Kultur zu festigen.
- Collaboration with high-profile athlete Angel Reese may boost brand visibility and appeal
- -edition cereal boxes could drive sales and collector interest
- Upcoming fashion collaboration expands brand reach beyond traditional cereal market
- Partnership aligns with brand's strategy of cultural relevance and influencer marketing
- None.
This iconic partnership goes together like chocolate and peanut butter, and celebrates Angel’s status as a dual threat herself – from basketball to fashion
Fans can score Angel X REESE’S PUFFS cereal box designs at retailers nationwide. (Photo: Business Wire)
“I’m so excited to partner with such an iconic brand. Not only does this fulfill my childhood dream of being on a cereal box, but there couldn’t be a better fit for me to join forces with than REESE’S PUFFS cereal,” said Angel Reese. “This collaboration is such an honor, and I can’t wait for fans to get their hands on the cereal box and see what’s next in this partnership.”
Angel, a forward with
“REESE’S PUFFS cereal believes that two is always better as one, and Angel is the perfect partner to demonstrate just that as she authentically owns both of her passions and inspires others to do the same,” said Brandon Tyrrell, Senior Brand Experience Manager at General Mills. “REESE’S PUFFS cereal has become synonymous with cultural relevance after partnering with some of the most influential and inspiring artists, musicians, designers – and now athletes – and fans are going to eat this one up.”
While waiting in anticipation for more from this partnership, fans can start collecting all four versions of the new Angel X REESE’S PUFFS cereal boxes at retailers nationwide for
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
REESE’S and REESE’S PUFFS trademarks, trade dress, REESE’S Orange Color and Crown Design are used under license.
About Angel Reese
Angel Reese, college women’s basketball champion and forward with
View source version on businesswire.com: https://www.businesswire.com/news/home/20240917314583/en/
General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Lauren Durham
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Source: General Mills
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