Progresso Partners with Chef Carla Hall to Spice Up Soup Season

Rhea-AI Summary

Progresso, a brand owned by General Mills, is enhancing the soup season by partnering with chef Carla Hall to introduce creative soup pairings. Hall will inspire consumers with unique combinations for popular soups, including Traditional Chicken Noodle and Rich and Hearty Clam Chowder, aimed at making lunchtime more enjoyable. The soups are priced between $3.88 and $4.32 at select retailers. This collaboration emphasizes Progresso's commitment to quality ingredients and innovative culinary experiences.

Positive

• Collaboration with chef Carla Hall to enhance product appeal.
• Introduction of innovative flavor pairings to engage consumers.
• Price range of soups is competitively set between $3.88 and $4.32.

Negative

• None.

Flavor-Centric Food Pairings for Progresso’s Fall Favorite Soups Create Simple, Delicious Meal Experiences

MINNEAPOLIS--(BUSINESS WIRE)-- As the weather cools and consumers warm up to soup season, Progresso is partnering with trained chef, television personality, author and restauranteur Carla Hall to inspire new flavorful soup pairings perfect for cozier fall days.

Progresso Partners with Chef Carla Hall to Spice Up Soup Season (Photo: Business Wire)

Hall is helping soup lovers add excitement to their lunchtime routine in simple but delicious ways by curating pairings for the brand’s fall favorite soups.

“With such a great range of soups available, there really is a flavor for everyone with Progresso — and I had so much fun whipping up pairings for some of my favorite varieties,” Hall said. “I experimented with a lot of flavors and textures to complement the delicious veggies and savory herbs so all of my pairings with Progresso soup effortlessly take lunch time from ordinary to extraordinary!”

Hall’s list includes thoughtful food pairings that match the flavors in favorite Progresso soups:

• Traditional Chicken Noodle paired with herbed biscuits
• Vegetable Classics Minestrone paired with toasted breadcrumbs on top
• Rich and Hearty Clam Chowder paired with toasted seasoned oyster crackers
• Spice it Up Spicy Jambalaya paired with hot water cornbread
• Vegetable Classics Tomato Basil paired with mozzarella grilled cheese

“At Progresso, our focus is on delivering quality ingredients and great flavors to bring consumers our best soups. Since Carla is known for her passion and culinary creativity, we couldn’t have picked a better partner to inspire fresh, savory uses for our fan-favorite products!” said Maria Carolina Comings, Business Unit Director, Simple Meals at General Mills. “Carla whipped up some seriously tasty ideas that spice up our lunches and hit every flavor profile.”

Cozy up to soup season with a bowl of the Carla-inspired pairings and share your favorite combinations by tagging @Progresso on social media. Progresso soups run from $3.88-$4.32 MSRP at select retailers nationwide.

Visit www.Progresso.com to explore all of Hall’s soup pairings and discover more family-favorite soup products from Progresso.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221011005073/en/

Binoli Dua

Binoli.Dua@GenMills.com

714-757-0038

Ali Barzyk

Ali.Barzyk@Edelman.com

Source: General Mills

FAQ

What is the new partnership announced by General Mills (GIS)?

General Mills' Progresso is partnering with chef Carla Hall to create innovative soup pairings for the fall season.

What soups are featured in the Progresso and Carla Hall partnership?

Featured soups include Traditional Chicken Noodle, Vegetable Classics Minestrone, and Rich and Hearty Clam Chowder, among others.

What are the price points for Progresso soups?

Progresso soups are priced between $3.88 and $4.32 at select retailers.

How can consumers engage with Progresso's new soup pairings?

Consumers can share their favorite Paired combinations on social media by tagging @Progresso.

Where can I find more information about Progresso's soup pairings?

More information can be found on the official Progresso website.