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Pillsbury and Operation Homefront Open Doors and Drive Donations for Military Families
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Pillsbury expands its partnership with Operation Homefront to support military families, announcing a new transitional home in Fort Worth and a nationwide donation campaign. This initiative includes a $1 donation for every Pillsbury product purchased via Instacart until November 10, aiming to raise up to $30,000. Since 2020, Pillsbury has invested over $5.6 million in support of military families, enabling the purchase of five homes through the Transitional Homes for Veterans program.
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Pillsbury has invested over $5.6 million in support of military families since 2020.
A new transitional home for military families is being established in Fort Worth.
Nationwide donation campaign aims to raise up to $30,000 by donating $1 for every Pillsbury product purchased via Instacart.
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This Veterans Day, the two-year partnership expands with the announcement of a new transitional home for a military family in Fort Worth and a nationwide donation campaign
MINNEAPOLIS--(BUSINESS WIRE)--
This Veterans Day and holiday season, Pillsbury’s mission to help families make more homemade memories continues in partnership with Operation Homefront by securing housing and stability for families transitioning out of the military. Operation Homefront’s Transitional Homes for Veterans program provides rent-free housing, a dedicated caseworker and financial planning support to empower families to reduce debt and build savings, in preparation to purchase their own home upon graduation. Pillsbury is supporting this life-changing program by breaking ground on a fifth transitional home for a military family and a nationwide donation campaign.
The Moore family, a Pillsbury-sponsored family that moved into a new home in Atlanta in September after Whitney Moore served 12 years and nine months in the Navy. (Photo: Business Wire)
On December 7, during a special Welcome Home Ceremony, Pillsbury and Operation Homefront will celebrate U.S. Navy Veteran David Kane moving his family of five into a new rent-free home in Fort Worth. The Kanes will move into the same neighborhood as three other Pillsbury-sponsored veteran families, further strengthening support and community for these families during a crucial time of transition and just in time to make new memories this holiday season.
“At Pillsbury, we believe in helping families make memories, and home is the crucial foundation every family deserves. We are proud to partner with Operation Homefront to give military families a place to call home, which gives them not just four walls to surround them, but a space for stability, comfort and togetherness,” said Tiffany Seelen, Senior Manager, Brand Experience, Pillsbury.
Since 2020, Pillsbury’s partnership has enabled Operation Homefront to purchase five homes for the Transitional Homes for Veterans program and has supported the Critical Financial Assistance (CFA) and Transitional Housing - Villages programs. Pillsbury has invested more than $5.6 million in cash and in-kind to Operation Homefront.
“Many of our military families transitioning back to their civilian communities find their dream of homeownership is, sadly, simply out of reach. The good news is, with the help of our amazing partners at Pillsbury, we are able to make many of their dreams a reality,” said Brig. Gen (ret.) John I. Pray Jr., President and CEO of Operation Homefront. “Pillsbury’s unwavering commitment to our important work will allow us to help dozens of military families over the course of the next 15 years.”
On November 10, leading up to Veterans Day, any purchase of a frozen or refrigerated Pillsbury product via Instacart will prompt a $1 donation to Operation Homefront, up to $30,000. For further awareness, popular holiday products — including Crescent Rolls, Grands! Biscuits, Pie Crusts and Cinnamon Rolls — will feature limited-edition custom packaging with the Operation Homefront logo and branding. The donations will benefit families like the Kanes, as well as the Moore family, a Pillsbury-sponsored family that moved into a new home in Atlanta in September after Whitney Moore served 12 years and nine months in the Navy.
For more information about the Pillsbury and Operation Homefront partnership, visit Pillsbury.com/Mission and follow @Pillsbury on Facebook and Instagram.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S.$19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1.1 billion.
About Operation Homefront
Celebrating 20 years of serving America’s military families, Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 88 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families. For more information, visit OperationHomefront.org.
What is the new partnership announced by Pillsbury on Veterans Day?
Pillsbury announced an expanded partnership with Operation Homefront, including a new transitional home for military families and a nationwide donation campaign.
How much has Pillsbury invested in Operation Homefront since 2020?
Pillsbury has invested over $5.6 million in support of Operation Homefront since 2020.
What is the financial goal of the Pillsbury donation campaign?
The campaign aims to raise up to $30,000 through donations of $1 for each Pillsbury product purchased via Instacart.
Where is the new transitional home located?
The new transitional home is located in Fort Worth, Texas.
What support does the Transitional Homes for Veterans program provide?
The program offers rent-free housing, dedicated caseworkers, and financial planning support to help military families transition to civilian life.
