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General Mills, Inc. (NYSE: GIS) is a global leader in the food processing sector, headquartered in Minneapolis, Minnesota. Operating in more than 100 countries, General Mills markets an extensive portfolio of over 100 consumer brands including household names such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Häagen-Dazs, Nature Valley, Green Giant, Old El Paso, Progresso, Cascadian Farm, and Muir Glen.
The company produces a wide range of food products categorized into snacks, cereals, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. In fiscal 2023, a significant 81% of the company's revenue was generated from the United States. However, General Mills maintains a robust international presence with operations in Canada, Europe, Australia, Asia, and Latin America.
General Mills' consumer base primarily comprises retail stores, but the company also provides products to foodservice channels and the commercial baking industry. The company is well-regarded for its commitment to quality, innovation, and sustainability, making it a trusted name in households worldwide.
Recent achievements include the expansion of its pet food line, particularly through the Blue Buffalo brand, which has seen substantial growth. Additionally, the company has invested in sustainable sourcing and production techniques, ensuring long-term environmental stewardship. Key partnerships with various retailers and distributors have further cemented General Mills' position as a market leader.
General Mills continues to focus on health-oriented products, meeting the growing consumer demand for nutritious and convenient food options. The company’s strategic initiatives and ongoing projects reflect its dedication to adapting to changing market dynamics while maintaining its legacy of delivering high-quality food products.
General Mills (NYSE: GIS) has completed the acquisition of Edgard & Cooper, a premium pet food brand in Europe. This move aligns with the company's Accelerate strategy to drive growth and shareholder returns. Edgard & Cooper, founded in 2016, is a rapidly growing brand with estimated 2023 sales exceeding €100 million. The acquisition strengthens General Mills' position in the pet food market and emphasizes sustainability.
General Mills' Wheaties brand introduces Wheaties Protein, offering more than 20g of protein per serving in two new flavors. This high-protein cereal is aimed at everyday athletes, expanding the legacy of the iconic brand. Wheaties Protein is designed to fuel individuals from various walks of life with a satisfying and versatile protein source.
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