Betty Crocker Stirs Up Magic with “Wicked”-Themed Color-Changing Baking Kits and Wickedly Better Together Recipes
Betty Crocker is launching 'Wicked'-inspired color-changing baking kits to celebrate Universal Pictures' upcoming film adaptation. The new products include:
1. Cookie Dough Pops and Cupcakes mixes that change color to green (Elphaba) or pink (Glinda) when stirred.
2. Six classic Betty Crocker products with 'Wickedly Better Together' recipe combinations, featuring special 'Wicked'-themed packaging.
The color-revealing kits will be available nationwide for a suggested retail price of $5.98. This launch marks Betty Crocker's first-ever 'mix-to-reveal' innovation, aiming to build excitement for the 'Wicked' film release on November 22.
Betty Crocker lancia i kit da forno ispirati a 'Wicked' per celebrare l'imminente adattamento cinematografico di Universal Pictures. I nuovi prodotti includono:
1. Mix per Cookie Dough Pops e Cupcakes che cambiano colore in verde (Elphaba) o rosa (Glinda) quando mescolati.
2. Sei classici prodotti Betty Crocker con combinazioni di ricette 'Wickedly Better Together', presentate in un packaging speciale a tema 'Wicked'.
I kit che rivelano il colore saranno disponibili a livello nazionale a un prezzo al dettaglio consigliato di $5.98. Questo lancio segna la prima innovazione di 'mix-to-reveal' di Betty Crocker, con l'obiettivo di creare attesa per l'uscita del film 'Wicked' il 22 novembre.
Betty Crocker está lanzando kits de repostería inspirados en 'Wicked' para celebrar la próxima adaptación cinematográfica de Universal Pictures. Los nuevos productos incluyen:
1. Mezclas para Cookie Dough Pops y Cupcakes que cambian de color a verde (Elphaba) o rosa (Glinda) al ser mezcladas.
2. Seis productos clásicos de Betty Crocker con combinaciones de recetas 'Wickedly Better Together', presentados en un empaque especial temático de 'Wicked'.
Los kits que revelan color estarán disponibles a nivel nacional por un precio de venta sugerido de $5.98. Este lanzamiento marca la primera innovación de 'mix-to-reveal' de Betty Crocker, con el objetivo de generar entusiasmo por el estreno de la película 'Wicked' el 22 de noviembre.
베티 크로커가 유니버설 픽쳐스의 다가오는 영화 각색을 기념하기 위해 '위키드'에서 영감을 받은 색상이 변화하는 베이킹 키트를 출시합니다. 새로운 제품에는 다음이 포함됩니다:
1. 섞었을 때 녹색(엘파바) 또는 분홍색(글린다)으로 변하는 쿠키 도우 팝 및 컵케이크 믹스가 포함됩니다.
2. 특별한 '위키드' 테마 패키징으로 제공되는 '위키드리 베러 투게더' 레시피 조합이 포함된 6개의 클래식 베티 크로커 제품.
색상을 드러내는 키트는 전국적으로 제공되며 추천 소매가는 $5.98입니다. 이번 출시는 베티 크로커의 첫 번째 '믹스 투 리빌' 혁신으로, 11월 22일에 개봉하는 '위키드' 영화에 대한 기대감을 높이는 것을 목표로 하고 있습니다.
Betty Crocker lance des kits de pâtisserie inspirés de 'Wicked' pour célébrer l'adaptation cinématographique à venir de Universal Pictures. Les nouveaux produits incluent :
1. Des mélanges pour Cookie Dough Pops et Cupcakes qui changent de couleur en vert (Elphaba) ou rose (Glinda) lors du mélange.
2. Six produits classiques de Betty Crocker avec des combinaisons de recettes 'Wickedly Better Together', présentées dans un emballage spécial à thème 'Wicked'.
Les kits révélant la couleur seront disponibles à l'échelle nationale à un prix de vente suggéré de $5.98. Ce lancement marque la première innovation 'mix-to-reveal' de Betty Crocker, visant à créer de l'excitation pour la sortie du film 'Wicked' le 22 novembre.
Betty Crocker bringt farbwechselnde Backsets inspiriert von 'Wicked' auf den Markt, um die bevorstehende Filmadaption von Universal Pictures zu feiern. Die neuen Produkte umfassen:
1. Cookie Dough Pops und Cupcake Mischungen, die beim Rühren die Farbe zu grün (Elphaba) oder pink (Glinda) wechseln.
2. Sechs klassische Betty Crocker Produkte mit 'Wickedly Better Together' Rezeptkombinationen, die in spezieller 'Wicked'-Themenverpackung präsentiert werden.
Die farbenthüllenden Sets sind landesweit zum empfohlenen Verkaufspreis von $5.98 erhältlich. Dieser Launch markiert Betty Crockers erste 'mix-to-reveal' Innovation, die darauf abzielt, die Vorfreude auf die Veröffentlichung des Films 'Wicked' am 22. November zu steigern.
- Launch of innovative 'Wicked'-themed color-changing baking kits
- Collaboration with a major film release (Universal Pictures' 'Wicked')
- Introduction of new 'Wickedly Better Together' recipe combinations
- Potential for increased sales and brand visibility through movie tie-in
- None.
The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular
Universal Pictures’ "Wicked” arrives in theaters November 22 (Photo: Business Wire)
“Wicked,” in theaters November 22, is the untold story of the witches of Oz: Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.
Fans will get to experience the magic of “Wicked” with this bewitching duo of Betty Crocker mixes. Are you an Elphaba, or a Glinda? Since pink goes good with green, the vanilla-flavored mixes change colors as the ingredients are stirred, revealing if bakers will be conjuring up a positively green treat like Elphaba, or a perfectly pink one like Glinda.
“For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through homemade love, and baking with Betty Crocker is the perfect way for families to build up excitement for the new ‘Wicked’ film,” said Jenny Jonker, Betty Crocker Brand Experience Manager. “The opportunities for baking are truly ‘unlimited’ with Betty Crocker’s very first color-revealing innovation and new magical baking mashups. We can’t wait to see everyone’s enchanting and delicious creations.”
In addition to this spellbinding duo of Cookie Dough Pops and Cupcakes, fans can make additional, magical concoctions with six classic Betty Crocker products now featuring Wickedly Better Together recipe combinations. Each Betty Crocker brownie, cake, and cookie mix, as well as frosting, is packaged in special “Wicked”-themed boxes and features fun, amazifying recipes that combine two baking mixes for one darlingest treat that is sure to please everyone in the Land of Oz:
- Fantabulous Brookie: Some things are just better together — like combining Betty Crocker Chocolate Chip Cookie Mix and Delights Supreme Triple Chunk Brownie Mix.
- Thrillifying Cupcake: Defy gravity with Betty Crocker Super Moist Yellow Cake Mix and Fudge Brownie Mix.
- Outstandiful Cookie Pie: Change yourself for good by mixing Betty Crocker Delights Super Moist Triple Chocolate Fudge Cake Mix and Rich & Creamy Vanilla Frosting.
Fans can find Betty Crocker “Wicked”-themed “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes at retailers nationwide for a suggested retail price of
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
About Universal Pictures’ “Wicked”
After two decades as one of the most beloved and enduring musicals on the stage, “Wicked” makes its long-awaited journey to the big screen as a spectacular, generation-defining cinematic event this holiday season.
Directed by acclaimed filmmaker Jon M. Chu (“Crazy Rich Asians,” “In the Heights”), “Wicked” is the first chapter of a two-part immersive, cultural celebration. “Wicked Part Two” is scheduled to arrive in theaters on November 26, 2025.
“Wicked,” the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (“Harriet,” Broadway’s “The Color Purple”) as Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.
Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production’s book writer Winnie Holzman and by legendary Grammy and Oscar® winning composer and lyricist Stephen Schwartz. The Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240829766322/en/
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Source: General Mills
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