‘New Newwws:’ Travis and Jason Kelce Compete at General Mills Cereal Training Camp
General Mills has partnered with NFL stars Travis and Jason Kelce to create a new cereal called Kelce Mix, combining their three favorite cereals: Cinnamon Toast Crunch, Lucky Charms, and REESE'S PUFFS. The brothers participated in a Cereal Training Camp, competing in challenges to win the opportunity to create this unique mix. The partnership also includes -edition Kelces' Pick boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and REESE'S PUFFS, featuring the brothers on the packaging.
The Kelce Mix and Kelces' Pick boxes will be available nationwide for $5.69 starting mid-September, with a -edition Walmart.com exclusive box launching on September 28. General Mills aims to capitalize on the Kelce brothers' popularity and their lifelong love for the company's cereals, creating a nostalgic and exciting product for cereal enthusiasts.
General Mills ha collaborato con le stelle della NFL Travis e Jason Kelce per creare un nuovo cereale chiamato Kelce Mix, che combina i loro tre cereali preferiti: Cinnamon Toast Crunch, Lucky Charms e REESE'S PUFFS. I fratelli hanno partecipato a un Cereal Training Camp, competendo in sfide per vincere l'opportunità di creare questa miscela unica. La partnership include anche le scatole -edizione Kelces' Pick di Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms e REESE'S PUFFS, con i fratelli in evidenza sulla confezione.
Il Kelce Mix e le scatole Kelces' Pick saranno disponibili a livello nazionale per $5.69 a partire da metà settembre, con una scatola esclusiva -edizione disponibile su Walmart.com a partire dal 28 settembre. General Mills punta a sfruttare la popolarità dei fratelli Kelce e il loro amore di lunga data per i cereali dell'azienda, creando un prodotto nostalgico ed emozionante per gli appassionati di cereali.
General Mills se ha asociado con las estrellas de la NFL Travis y Jason Kelce para crear un nuevo cereal llamado Kelce Mix, que combina sus tres cereales favoritos: Cinnamon Toast Crunch, Lucky Charms y REESE'S PUFFS. Los hermanos participaron en un Cereal Training Camp, compitiendo en desafíos para ganar la oportunidad de crear esta mezcla única. La asociación también incluye las cajas -edición Kelces' Pick de Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms y REESE'S PUFFS, con los hermanos en el empaque.
El Kelce Mix y las cajas Kelces' Pick estarán disponibles a nivel nacional por $5.69 a partir de mediados de septiembre, con una caja exclusiva -edición lanzándose el 28 de septiembre en Walmart.com. General Mills busca capitalizar la popularidad de los hermanos Kelce y su amor de toda la vida por los cereales de la compañía, creando un producto nostálgico y emocionante para los entusiastas de los cereales.
General Mills는 NFL 스타 Travis와 Jason Kelce와 협력하여 Kelce Mix라는 새로운 시리얼을 만들었습니다. 이 시리얼은 그들의 세 가지 좋아하는 시리얼인 Cinnamon Toast Crunch, Lucky Charms 및 REESE'S PUFFS를 결합한 것입니다. 형제들은 Cereal Training Camp에 참가하여 이 독특한 혼합물을 만들 기회를 얻기 위해 도전에 참여했습니다. 이 파트너십에는 또한 형제가 포장에 등장하는 Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms 및 REESE'S PUFFS의 -edition Kelces' Pick 상자가 포함됩니다.
Kelce Mix 및 Kelces' Pick 상자는 9월 중순부터 전국적으로 $5.69에 판매되며, 9월 28일에 Walmart.com에서 독점 박스가 출시됩니다. General Mills는 Kelce 형제의 인기를 활용하고 회사의 시리얼에 대한 그들의 오랜 사랑을 반영하여 시리얼 애호가를 위한 향수를 불러일으키고 흥미로운 제품을 만들고자 합니다.
General Mills a formé un partenariat avec les stars de la NFL Travis et Jason Kelce pour créer un nouveau céréale appelé Kelce Mix, combinant leurs trois céréales préférées : Cinnamon Toast Crunch, Lucky Charms et REESE'S PUFFS. Les frères ont participé à un Cereal Training Camp, rivalisant dans des défis pour gagner l'opportunité de créer ce mélange unique. Ce partenariat inclut également des boîtes -édition Kelces' Pick de Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms et REESE'S PUFFS, présentant les frères sur l'emballage.
Le Kelce Mix et les boîtes Kelces' Pick seront disponibles à l’échelle nationale pour 5,69 $ à partir de mi-septembre, avec une boîte exclusive -édition lancée sur Walmart.com le 28 septembre. General Mills vise à capitaliser sur la popularité des frères Kelce et leur amour de longue date pour les céréales de l'entreprise, créant un produit nostalgique et captivant pour les passionnés de céréales.
General Mills hat sich mit den NFL-Stars Travis und Jason Kelce zusammengeschlossen, um ein neues Frühstücksflocken namens Kelce Mix zu kreieren, das ihre drei Lieblingsfrühstücksflocken kombiniert: Cinnamon Toast Crunch, Lucky Charms und REESE'S PUFFS. Die Brüder haben an einem Cereal Training Camp teilgenommen und in Herausforderungen gegeneinander angetreten, um die Möglichkeit zu gewinnen, diese einzigartige Mischung zu kreieren. Die Partnerschaft umfasst auch die -edition Kelces' Pick Boxen von Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms und REESE'S PUFFS, auf denen die Brüder abgebildet sind.
Der Kelce Mix und die Kelces' Pick Boxen werden landesweit für 5,69 $ ab Mitte September erhältlich sein, während eine exklusive Box für Walmart.com am 28. September erscheint. General Mills möchte die Popularität der Kelce-Brüder nutzen und ihre lebenslange Liebe zu den Cerealien des Unternehmens in ein nostalgisches und aufregendes Produkt für Frühstücksflocken-Liebhaber umsetzen.
- Partnership with popular NFL stars Travis and Jason Kelce may increase brand visibility and appeal
- Launch of new Kelce Mix cereal combining three popular flavors could attract consumer interest
- -edition packaging featuring the Kelce brothers may drive collectible sales
- Expansion of product line with a new cereal mix
- Leveraging childhood nostalgia and celebrity endorsement to boost sales
- None.
General Mills recruits Travis and Jason Kelce for legendary cereal line up of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, REESE’S PUFFS cereal and new Kelce Mix.
Jason and Travis Kelce combined their favorite cereals — Cinnamon Toast Crunch, Lucky Charms, and REESE’S PUFFS cereal — for an undefeated eating experience, the new Kelce Mix cereal. (Photo: Business Wire)
To prepare for this dream job, the brothers attended Cereal Training Camp, which put their passion for competition and love of cereal to the test. Travis and Jason participated in epic cereal challenges to win the chance to create the first-of-its-kind Kelce Mix and be featured on limited-edition, Kelces’ Pick boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS cereal. Now in advance of their new cereal mix hitting shelves in September, fans can tune in to see the brothers’ experience at Cereal Training Camp in a series of videos that showcase how the duo achieved cereal greatness and emerged victorious by proving their athleticism, ingenuity and undeniable good taste. The content will be featured in TV and online ads, with more extensive footage and behind-the-scenes content available at www.cerealtrainingcamp.com.
“I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke,” said Jason Kelce, Kelce Mix co-creator. “The only thing Travis and I know more about than football is cereal — so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix.”
“I’ve said that I’d eat a whole box of REESE’S PUFFS cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” said Travis Kelce, Kelce Mix co-creator. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”
In anticipation of the Kelce Mix hitting shelves this football season, fans have already created their own mashups, giving the Kelce creation rave reviews. Cereal fans and
“There’s something extra special about working with recruits like Travis and Jason Kelce, who have loved our brands since their childhood. It’s a dream partnership for both sides. In fact, creating everything from ads to the limited-edition product was inspired by Travis and Jason’s childhood memories with General Mills cereals. The Kelce Mix hits shelves in just a few weeks and we can’t wait for families across the nation to experience this legendary combination,” said Mindy Murray, brand experience director for General Mills’ Morning Foods.
Kelce Mix cereal and Kelces' Pick collectible boxes will be available at retailers nationwide for
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
REESE’S and REESE’S PUFFS trademarks, trade dress, REESE’S Orange Color and Crown Design are used under license.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240826816680/en/
General Mills Communications
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Source: General Mills
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