Introducing This Season’s Most Valuable Taco — the New Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells

Rhea-AI Summary

Old El Paso and Cinnamon Toast Crunch have collaborated to launch limited-edition Cinnamon Toast Crunch Dessert Taco Shells featuring football stars JJ Watt and Justin Jefferson. The dessert taco shells, available exclusively on Walmart.com, combine the crunch of Old El Paso with Cinnamon Toast Crunch's Cinnadust™. The collaboration aims to bring fans together and elevate taco night with a unique sweet twist. The product will be available at retailers nationwide starting in March, just in time for the Big Game. Additionally, Old El Paso and Cinnamon Toast Crunch are releasing a giant taco trophy in Vegas to build excitement for the upcoming game.

Fans should act fast to score limited-edition boxes of these Cinnadust™ blasted shells featuring football greats JJ Watt and Justin Jefferson

MINNEAPOLIS--(BUSINESS WIRE)-- This playoff season, legends are coming together on and off the field with the launch of new Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells. These Stand ‘N Stuff™ dessert shells feature the crunch fans love from Old El Paso, now blasted with Cinnamon Toast Crunch’s iconic Cinnadust™ for an unbeatable treat.

Old El Paso™ and Cinnamon Toast Crunch™ are bringing fans together with the first-of-its-kind Dessert Taco Shell (Photo: Business Wire)

This winning flavor combination is bringing together fans everywhere — including taco-lover and defensive legend JJ Watt and offensive star and breakfast stan Justin Jefferson — to celebrate the season’s Most Valuable Taco. JJ is a lifelong fan of taco nights with Old El Paso and Justin loves to start his mornings with Cinnamon Toast Crunch. Now, the two are teaming up so they can enjoy the best of both worlds thanks to this hall-of-fame-worthy dessert, sure to score big with fans.

“We love adding unexpected flavor combinations to our roster, and this collaboration between Cinnamon Toast Crunch and Old El Paso pairs the most valuable players from the cereal and taco game for a one-of-a-kind format that gives taco night the sweet touchdown it deserves,” said Jenny Jonker, Old El Paso Brand Experience Manager. “The Most Valuable Taco is coming off the bench to help cereal and taco fans alike indulge in the beloved tastes and textures they count on from General Mills.”

Just in time for the Big Game, fans can find Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells in limited-edition boxes featuring JJ and Justin exclusively on Walmart.com starting February 7 for $3.18 while supplies last. The dessert taco shells will also be available for a limited time at retailers nationwide starting in March.

To extend the new product buzz right up until game day, Old El Paso and Cinnamon Toast Crunch are also showing up for the most highly anticipated showdown of the year and celebrating the elite players of the season by releasing a giant taco trophy that will “appear” in Vegas during the first week of February, popping up at the iconic “Welcome to Fabulous Las Vegas” sign to excite fans for the upcoming gameday and highlight the new product launch.

Follow Old El Paso on Instagram and TikTok and Cinnamon Toast Crunch on Instagram and TikTok to join the fun as Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells become the Most Valuable Taco.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240205435241/en/

General Mills Communications

763-764-6364

media.line@genmills.com

Edelman

Ali Barzyk

Ali.barzyk@edelman.com

Source: General Mills

FAQ

Where can fans find the limited-edition Old El Paso™ Cinnamon Toast Crunch™ Dessert Taco Shells?

Fans can find the limited-edition dessert taco shells exclusively on Walmart.com starting February 7 for $3.18 while supplies last, and at retailers nationwide starting in March.

Who are the football stars featured on the limited-edition boxes of the dessert taco shells?

The limited-edition boxes feature football stars JJ Watt and Justin Jefferson.

What is the unique feature of the dessert taco shells?

The dessert taco shells combine the crunch of Old El Paso with Cinnamon Toast Crunch's iconic Cinnadust™.

When will the giant taco trophy be released?

The giant taco trophy will 'appear' in Vegas during the first week of February to build excitement for the upcoming game.

Where can fans follow Old El Paso and Cinnamon Toast Crunch to join the fun?

Fans can join the fun and follow Old El Paso on Instagram and TikTok, as well as Cinnamon Toast Crunch on Instagram and TikTok.