Honey Nut Cheerios’ Buzz Bee and Ice-T Team Up to Encourage a Change of Heart Around Eating and Exercise

Rhea-AI Summary

General Mills is celebrating American Heart Month by reintroducing heart-shaped Cheerios to promote a heart-healthy lifestyle. Partnering with Buzz Bee and Ice-T, the brand is launching the 'Pour Your Heart Into It' workout series to encourage fun and engaging physical activity. Cheerios will feature limited-edition heart shapes across flavors and offer promotional giveaways. The campaign emphasizes the importance of diet and exercise as enjoyable elements of a healthy routine, especially amid rising heart disease concerns in the U.S.

Positive

• Reintroduction of heart-shaped Cheerios boosts brand visibility and aligns with health trends.
• Partnership with Ice-T and Buzz Bee enhances marketing appeal through celebrity influence.
• Promotional giveaway encourages customer engagement and potential increase in sales.

Negative

• None.

America’s No. 1 cereal brand brings back happy-heart shaped O’s to inspire heart-healthy lifestyle

MINNEAPOLIS--(BUSINESS WIRE)-- In honor of American Heart Month, Cheerios is making it easier and more fun to have a change of heart this February. “Coaches” Buzz Bee and Ice-T are transforming heart-healthy eating and exercising from a dreaded activity to a moment of joy.

Buzz Bee and actor and rapper Ice-T have teamed up to lend their uniquely positive coaching style to the new Cheerios “Pour Your Heart Into It” workout series, which encourages Americans to start to get their bodies moving and hearts thumping alongside a delicious heart-healthy bowl of Cheerios. (Photo: Business Wire)

The fun starts in the bowl, as America’s No. 1 cereal brand brings back its happy heart shapes for the third year in limited-edition boxes of Honey Nut Cheerios and yellow-box original Cheerios, as well as its Apple Cinnamon, Chocolate and new Strawberry Banana flavors.

Cheerios wants to remind Americans that getting heart healthy tastes great and exercise can be fun. That’s why Buzz Bee and actor and rapper Ice-T have teamed up to lend their uniquely positive coaching style to the new Cheerios “Pour Your Heart Into It” workout series which encourages Americans to start to get their bodies moving and hearts thumping alongside a delicious heart-healthy bowl of Cheerios.

“This stuff doesn’t have to be hard,” said Ice-T. “It can be as simple as a bowl of Cheerios and a walk around the block. That’s why I wanted to join Buzz to share some different ways to start to get your heart pumping regularly, and help make diet and exercise a happy part of your day.”

Honey Nut Cheerios and other Cheerios flavors are made with whole grain oats and can help lower cholesterol as part of a heart-healthy diet.¹ With the American Heart Association reporting heart disease is likely to remain the top killer in the U.S. indefinitely due to long-term COVID-19 impact, it’s more important than ever to lead a happy, heart-healthy lifestyle with a focus on eating habits and exercise.

Fans can join Coach Ice-T on Pandora as he narrates the 4-minute walking, stretching, core strengthening and dance “Pour Your Heart Into It” workouts, which are accessible via QR code on the back of the limited-edition happy heart shape boxes.

“Cheerios has always been a delicious and heart-healthy choice, and our limited-edition happy heart shapes are designed to remind everyone that taking care of your heart can be fun, too,” said Kathy Dixon, senior brand experience manager for Cheerios. “This year, we’re taking it a step further with our partnership with Ice-T to inspire a change of heart around how people think about both diet and exercise. Instead of a chore, these can actually be some of the best moments in your day.”

Cheerios will also help you take your happy heart shapes on the go, by giving away a free* cereal snack bowl from S’well as part of the brand’s American Heart Month efforts. Buy 3 qualifying boxes of Cheerios in a single purchase and upload your receipt at www.HappyHeartsCheerios.com to get your Cheerios S’nack by S’well cereal bowl.

In addition to packaging and the workout series, fans will also be able to see Ice-T in TV, premium online video, digital and social advertising, and public relations efforts for Cheerios.

Follow along and share your heart shapes with Cheerios on Facebook, Twitter and Instagram.

*Limit 2 redemptions per household. Offer ends 3/31/2022, or while supplies last. Upload receipt by 4/15/2022. Terms and conditions apply.

¹Three grams of soluble fiber daily from whole grain oat foods, like Cheerios™ and Honey Nut Cheerios™ cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Honey Nut and other flavors of Cheerios cereal provide 0.75 grams per serving. Original Cheerios cereal provides 1.5 grams per serving.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220126005182/en/

Andrea Williamson

General Mills

Media.line@genmills.com

763-764-6364

Source: General Mills

FAQ

What is the new Cheerios campaign for American Heart Month?

General Mills is reintroducing heart-shaped Cheerios and launching the 'Pour Your Heart Into It' workout series to promote heart health.

Who is partnering with Cheerios for the workout series?

Buzz Bee and Ice-T are collaborating with Cheerios for the 'Pour Your Heart Into It' workout series.

What flavors of Cheerios are featuring heart shapes?

The heart shapes are available in Honey Nut, original, Apple Cinnamon, Chocolate, and new Strawberry Banana flavors.

How can consumers participate in the Cheerios promotion?

Consumers can buy 3 qualifying boxes of Cheerios and upload their receipt to receive a free S’well cereal snack bowl.

What health benefits do Cheerios offer?

Cheerios are made with whole grain oats and can help lower cholesterol as part of a heart-healthy diet.