Heart-Shaped Cheerios are Back with Special-Edition Name Boxes

Rhea-AI Summary

Cheerios is celebrating American Heart Month by offering special-edition boxes and personalized yellow boxes featuring names of loved ones to promote heart-healthy choices. With over 100 million Americans having heart disease, the campaign aims to remind people of the importance of heart health and the role Cheerios can play in supporting a heart-healthy lifestyle. The special-edition boxes will be available in five flavors at retailers nationwide, while personalized yellow boxes can be ordered online.

In honor of American Heart Month, consumers can purchase special-edition boxes of Cheerios or personalize their own yellow box to remind loved ones of the importance of taking care of their heart

MINNEAPOLIS--(BUSINESS WIRE)-- Cheerios is bringing back its beloved Happy Heart Shapes in honor of American Heart Month with a fun new twist. To celebrate five years of Happy Heart Shapes and the role Cheerios can play in supporting Americans who want to live a heart-healthy lifestyle, Cheerios is launching special-edition boxes featuring names of those who inspire you to make heart healthy choices.

In honor of American Heart Month, Cheerios is offering the chance to purchase special-edition boxes or personalize your own for the ones you love. (Photo: Business Wire)

In addition to special-edition boxes with names like Mom, Friend, Grandparents and Family in both English and Spanish available at retailers nationwide throughout February, consumers can also order personalized yellow boxes online featuring any name (within 18 characters) at Cheerios.com¹.

With more than 100 million Americans having some form of heart disease, Cheerios understands how important heart health is. When people see Grandma, Abuelo, Bestie, Dad, and the names of other loved ones on the cover of their box, they will be reminded to take care of their heart not only for themselves, but for those people who mean the most to them. The name boxes are a great way to remind people that apart from the convenience and great taste, Cheerios are made with whole grain oats, which can help lower cholesterol as part of a heart healthy diet².

“From being there to cheer on your kids’ activities to laughs across the breakfast table – these are the moments with loved ones that remind us why it’s worth saying, ‘Yes’ to taking care of our heart health,” said Kathy Dixon, Senior Brand Experience Manager for Cheerios. “This year, the special-edition Cheerios name boxes and Happy Heart Shapes are a simple reminder for people to take care of their heart so they can be there for all of life’s special moments.”

Special-edition boxes will be available at retailers nationwide in five delicious flavors: Original yellow-box Cheerios, Honey Nut Cheerios, Chocolate, Strawberry Banana and Apple Cinnamon. Learn more here.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.

¹Personalized box via Cheerios.com is $20, add an acrylic case for +$20, free shipping. Available while supplies last.
²Three grams of soluble fiber daily from whole grain oat foods, like Cheerios, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Cheerios cereal provides 1.5 grams per serving. Other flavors in the heart shape promotion provide .75 grams per serving.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240130533604/en/

General Mills Communications

763-764-6364

media.line@genmills.com



Edelman

Caroline Leary

caroline.leary@edelman.com

Source: General Mills

FAQ

Where can consumers purchase special-edition boxes of Cheerios?

Consumers can purchase special-edition boxes of Cheerios at retailers nationwide.

How can consumers personalize their own yellow box of Cheerios?

Consumers can personalize their own yellow box of Cheerios by ordering online at Cheerios.com.

What is the purpose of the special-edition and personalized boxes of Cheerios?

The purpose of the special-edition and personalized boxes is to remind consumers of the importance of heart health and to support a heart-healthy lifestyle.

What are the available flavors for the special-edition Cheerios boxes?

The special-edition Cheerios boxes will be available in five flavors: Original yellow-box Cheerios, Honey Nut Cheerios, Chocolate, Strawberry Banana, and Apple Cinnamon.