General Mills Debuts Sesame Street Cereal, Bringing ABCs and 123s to the Breakfast Bowl

Rhea-AI Summary

General Mills has launched a new cereal, Sesame Street Cereal, now available in stores. This cereal supports kids' nutrition with essential nutrients and features two flavors: berry with number-shaped pieces and cinnamon with letter-shaped pieces. Each box includes dual-language stories and activities with Elmo, promoting learning while enjoying breakfast. The cereal is highlighted as a valuable source of whole grains, fiber, calcium, Vitamin D, and Vitamin E, priced at an average of $0.50 per serving.

Positive

• Supports children's nutrition with essential vitamins and minerals.
• Offers dual-language stories and learning activities on cereal boxes.
• Affordable at $0.50 per serving when paired with low-fat milk.
• Includes key nutrients such as fiber, calcium, and Vitamin D.

Negative

• None.

Breakfast just got more fun, delicious, and educational with the launch of Sesame Street Cereal, made by General Mills. The new cereal, which started to appear on store shelves in January, supports growing bodies with many essential nutrients and engages curious young minds with activities and stories. The cereal features two varieties: berry flavor with number-shaped pieces and cinnamon flavor with letter-shaped pieces, and the back of each box opens like a book, featuring dual-language (English and Spanish) short stories with Elmo.

General Mills launches Sesame Street Cereal which began to appear on store shelves in January and supports growing bodies with many essential nutrients and engages curious young minds with activities and stories on every box. (Photo: Business Wire)

“We are thrilled to team up with Sesame Street, to launch cereals with key nutrients, delicious flavors, and playful learning opportunities to make breakfast that much more meaningful for parents and kids alike,” said Hillary Balma, Senior Brand Manager, General Mills. “We know that breakfast can be challenging for parents who are struggling to find foods that offer both the nutrition and the fun flavors kids want.”

Cereal is an easy, affordable, and delicious way to deliver the nutrients kids need. As the number one source of whole grain at breakfast and just $0.50 per serving on average when paired with low-fat milk, cereal is hard to beat. Sesame Street Cereal supports the growing bodies of its young fans, delivering many key nutrients, including:

• Good source of fiber, to help support little tummies
• Good Source of Calcium and Vitamin D, to help build strong bones
• Good source of Vitamin E, an essential nutrient

To create meaningful playful learning opportunities at breakfast, Sesame Street Cereal boxes offer games and six dual-language stories with everyone’s favorite 3½ -year-old monster, Elmo. Story themes include Elmo Visits the Farm, Elmo’s Day at School, On the Go with Elmo, and others. Each story follows Elmo and his friends as they play and learn on Sesame Street and prompts questions to help kids stretch their imaginations, engage in counting, recognize shapes and letters, and more.

For over 50 years, Sesame Street, produced by the nonprofit organization Sesame Workshop, has delivered not only school-readiness lessons promoting literacy and numeracy, but also age-appropriate guidance on healthy h

FAQ

What is Sesame Street Cereal by General Mills?

It is a new breakfast cereal that provides essential nutrients and engages children with educational stories and activities.

What flavors are available for Sesame Street Cereal?

The cereal is available in two flavors: berry and cinnamon, each featuring fun shapes.

When did Sesame Street Cereal launch?

The cereal started appearing on store shelves in January.

What nutritional benefits does Sesame Street Cereal provide?

It offers fiber, calcium, Vitamin D, and Vitamin E to support children's growth.

How much does Sesame Street Cereal cost?

It averages $0.50 per serving when paired with low-fat milk.