CORRECTING and REPLACING Wheaties™ Pushes the Limits of Breakfast with New Wheaties Protein
General Mills' Wheaties brand introduces Wheaties Protein, offering more than 20g of protein per serving in two new flavors. This high-protein cereal is aimed at everyday athletes, expanding the legacy of the iconic brand. Wheaties Protein is designed to fuel individuals from various walks of life with a satisfying and versatile protein source.
Wheaties Protein offers more than 20 grams of protein per serving, catering to the protein needs of individuals seeking a nutritious breakfast option.
The introduction of Wheaties Protein expands the legacy of General Mills' Wheaties brand, known for honoring record-breaking athletes since 1921.
The high-protein cereal is available in two new flavors, Maple Almond and Honey Pecan, providing consumers with a variety of delicious options.
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With more than 20g of protein per serving, Wheaties Protein is the brand’s newest innovation created for everyday athletes
Wheaties Protein packs more than 20 grams of protein in every serving and is available in Maple Almond and Honey Pecan. (Photo: Business Wire)
The updated release reads:
WHEATIES™ PUSHES THE LIMITS OF BREAKFAST WITH NEW WHEATIES PROTEIN
With more than 20g of protein per serving, Wheaties Protein is the brand’s newest innovation created for everyday athletes
This spring, iconic cereal brand Wheaties is debuting the highest protein offering from General Mills to date — Wheaties Protein. The brand’s newest innovation packs more than 20 grams of protein into every delicious serving.
As General Mills’ oldest cereal brand, Wheaties is building upon its rich history and expanding its legacy with its newest offering. The cereal brand has been powering champions since 1921 by honoring record-breaking athletes, but Wheaties knows protein isn’t only for the pro athletes. From marathon runners to busy parents, Wheaties Protein fuels everyday athletes to be their best selves with a satisfying protein offering that delivers on taste and versatility.
“Wheaties has honored world class athletes on our iconic orange boxes for more than 100 years and we are introducing Wheaties Protein to serve today’s modern athletes who are striving to be better everyday” said Nicole Ayers, Business Unit Director for Wheaties. “We know people are looking for a boost of protein in the morning to help reach their goals and Wheaties Protein provides over 20 grams of protein in a delicious bowl of cereal that people can easily enjoy as part of their morning routine.”
Available in two new flavors, Maple Almond and Honey Pecan, Wheaties Protein is made with hearty nut-clustered whole grain flakes, almonds or pecans, pumpkin seeds and honey or maple syrup. It’s the ultimate solution for a crunchy, flavorful cereal that fulfills your protein goals and properly fuels your day.
Wheaties Protein will be available soon at select Walmart stores and on shelves at retailers nationwide beginning this spring for a suggested retail price of
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240415559430/en/
General Mills Communications
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Caroline Leary
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Source: General Mills
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