Cinnamon Toast Crunch Cinnamojis Make Epic Return and Enter the WWE Ring

Rhea-AI Summary

Cinnamon Toast Crunch is launching limited-edition Cinnamoji Toast Crunch boxes in collaboration with WWE, featuring Rey Mysterio for WrestleMania 39. The cereal will be available on Walmart.com starting this month, while supplies last. Fans can also construct a popup wrestling ring from the cereal box. This initiative includes a live Cinnamoji performance at WrestleMania 39 on April 1-2 at SoFi Stadium in Los Angeles. General Mills aims to enhance brand visibility through this partnership, building excitement among fans by combining the fun of cereal with the thrill of wrestling.

Positive

• Limited-edition collaboration with WWE enhances brand visibility.
• Opportunity to engage fans with live events at WrestleMania.
• New promotional strategy includes interactive elements like building a wrestling ring.

Negative

• None.

Fans can get their hands on limited-edition Cinnamoji Toast Crunch, Rey Mysterio WrestleMania 39 boxes starting this month and see a surprise Cinnamojis takeover during their first-ever WrestleMania appearance

MINNEAPOLIS--(BUSINESS WIRE)-- Cinnamon Toast Crunch Cinnamojis are back with their absurd antics – and this time they are gearing up to square off against each other. The beloved Cinnamojis are busting outside the cereal bowl as they make their debut in the WWE ring, lucha libre-style.

Cinnamojis are back with their absurd antics for the second year in a row and are entering the WWE ring, lucha libre-style (Photo: Business Wire)

The cereal mascots first delighted fans last year with their wacky personalities and legendary adventures. This year, the Cinnamojis gave themselves the ultimate makeover and blasted each other with Cinnadust to create their own lucha libre-style face masks.

Fans can exclusively find the limited-edition Cinnamoji Toast Crunch, Rey Mysterio WrestleMania 39 cereal box in limited quantities on Walmart.com starting this month, while supplies last. To add to the fun, they can use the back of the cereal box to build their own popup wresting ring – setting the stage for an epic Cinnamoji match at the breakfast table!

“Cinnamojis are always up for anything and given the chance to adventure into a world of wrestling with spirited characters, colorful masks, and enthusiastic fans, they were all in,” said Mindy Murray, Sr. Marketing Communications Manager for General Mills. “WWE is at the epicenter of sports entertainment, and we are thrilled to bring Cinnamojis’ antics to their passionate fanbase.”

To celebrate the Cinnamoji Toast Crunch cereal, Cinnamon Toast Crunch and WWE are teaming up to bring Cinnamojis to fans live during WrestleMania 39, hosted at SoFi Stadium in Los Angeles April 1-2.

“Cinnamon Toast Crunch is an enduring brand with an amazing product, and we’re excited to welcome them as a first-time WrestleMania sponsor,” said Craig Stimmel, Head of Global Sales and Partnerships, WWE.

Tune in on Peacock to catch the spirited Cinnamojis perform live at WrestleMania 39 alongside WWE Superstars. Those who are unable to see the Cinnamojis live can still get their box of specially marked Cinnamoji Toast Crunch, available nationwide.

Leading up to WrestleMania 39, don’t miss the Cinnamojis’ journey as they battle it out to be named the next lucha libre campeón. To follow along and learn more, visit @cinnamontoastcrunch on Instagram, Facebook and TikTok and www.cinnamontoastcrunch.com.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230309005818/en/

General Mills Communications

763-764-6364

media.line@genmills.com

Edelman

Lauren Durham

305-337-1879

Lauren.durham@edelman.com

Source: General Mills

FAQ

What is the new Cinnamoji Toast Crunch release for WrestleMania 39?

Cinnamon Toast Crunch is releasing limited-edition Cinnamoji Toast Crunch boxes featuring Rey Mysterio for WrestleMania 39.

Where can I buy the limited-edition Cinnamoji Toast Crunch?

The limited-edition Cinnamoji Toast Crunch will be available on Walmart.com starting this month.

When is WrestleMania 39?

WrestleMania 39 will take place on April 1-2, 2023, at SoFi Stadium in Los Angeles.

What interactive elements are included with Cinnamoji Toast Crunch?

Fans can use the back of the cereal box to build their own popup wrestling ring.

How is General Mills partnering with WWE?

General Mills is partnering with WWE to feature Cinnamoji performances live during WrestleMania 39.