Cinnamon Toast Crunch Brings the Heat to the Snacking Game with New CinnaFuego Toast Crunch

Rhea-AI Summary

General Mills introduces CinnaFuego Toast Crunch, a unique cereal that blends sweet cinnamon with fiery spice. This new product, set to launch on August 12 exclusively at Walmart.com, aims to enhance snack time with its combination of flavors. The cereal retains its original appearance and includes a resealable pouch for convenience. General Mills generated $19.0 billion in net sales for fiscal 2022, reinforcing its strong brand portfolio.

Positive

• Launch of CinnaFuego Toast Crunch may attract new customers and drive sales growth.
• Unique flavor combination could enhance brand loyalty and market share.

Negative

• None.

General Mills’ First HOT Cinnamon Cereal Combines Sweet and Spicy Flavors

MINNEAPOLIS--(BUSINESS WIRE)-- Cinnamon Toast Crunch is taking absurdly delicious to a new level with the debut of CinnaFuego Toast Crunch. This epic new cereal is the first to combine sweet cinnamon and fiery spice to get snackers’ tastebuds dancing.

Cinnamon Toast Crunch is turning up the heat and making its spicy debut with new CinnaFuego Toast Crunch, setting snacking on fire with delicious, sweet and spicy flavors sure to get the family’s tastebuds dancing. (Photo: Business Wire)

While the new CinnaFuego Toast Crunch looks the same as the original and is still blasted with Cinnadust, the sweet cinnamon flavor is combined with the added hot sensation of a spicy pepper to deliver an absolutely absurd experience.

“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills Sr. Marketing Communications Manager. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”

Sold in a new resealable pouch so consumers can easily fan the flames of snack time, CinnaFuego Toast Crunch drops online Friday, August 12 exclusively at Walmart.com for a limited time, while supplies last.

Fans are encouraged to follow @cinnamontoastcrunch and www.cinnamontoastcrunch.com to stay tuned for more information on Cinnamon Toast Crunch.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220727005303/en/

General Mills Communications

763-764-6364

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Source: General Mills

FAQ

What is CinnaFuego Toast Crunch?

CinnaFuego Toast Crunch is General Mills' new cereal that combines sweet cinnamon with spicy flavors.

When will CinnaFuego Toast Crunch be available?

CinnaFuego Toast Crunch will be available online exclusively at Walmart.com starting on August 12.

What are the expected sales of General Mills for fiscal 2022?

General Mills reported fiscal 2022 net sales of $19.0 billion.

How does CinnaFuego Toast Crunch differ from the original Cinnamon Toast Crunch?

CinnaFuego Toast Crunch adds a spicy pepper flavor to the original sweet cinnamon taste.

Where can I find more information about General Mills products?

You can find more information about General Mills products by visiting their website www.cinnamontoastcrunch.com.