Cheerios Cheer Cards Return to Support Canadian Athletes at Unprecendented Olympic Games in Tokyo

With the Olympic Games less than 70 days away, Cheerios is rallying Canadians to ‘Be The Cheer’ and support Team Canada. A historic decision was made earlier this year when Canadian athletes learned that they would be competing without overseas spectators in the stands. Add a 13-hour (EST) time difference, and Team Canada is going to need our support more than ever. To ensure that our cheers get right to Team Canada when they need them most, Cheerios is bringing back its “Cheer” boxes. Canadians can handwrite heartfelt messages to Team Canada athletes as they go for gold. Get your Cheer Cards on boxes of Honey Nut, Multi-Grain and Yellow Box Cheerios, while supplies last.

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FAQ

What is Cheerios' initiative for Team Canada during the Olympics?

Cheerios has reintroduced 'Cheer' boxes, allowing Canadians to write messages of support for Team Canada athletes.

How can Canadians support Team Canada through Cheerios?

Canadians can write heartfelt messages on Cheer Cards available on selected Cheerios boxes.

When do the Olympic Games start?

The Olympic Games are less than 70 days away.

What Cheerios products offer the 'Cheer' boxes?

The 'Cheer' boxes are available on Honey Nut, Multi-Grain, and Yellow Box Cheerios.

Why are overseas spectators not allowed at the Olympic Games?

The decision was made to ensure the safety and health of participants amid ongoing global circumstances.