Blue Buffalo Partners with Actress and Real-Life Cat Lover Angela Kinsey for National Sleep Awareness Month

Rhea-AI Summary

Blue Buffalo, a leading natural pet food company, announced a partnership with actress Angela Kinsey to help cat parents manage their cats' nighttime activities, impacting their sleep. A study revealed that 80% of cat parents find their cats active at night, with 47% reporting disrupted sleep. Kinsey shares tips for cat parents, such as playing with cats before bedtime and adjusting meal times. The promotion highlights Blue Buffalo’s BLUE Tastefuls™ cat food, which uses high-quality, natural ingredients without artificial flavors or preservatives. The brand emphasizes its commitment to nutritious pet food.

Positive

• Partnership with Angela Kinsey enhances brand visibility.
• Study indicates high demand for solutions to manage cat nighttime behavior, potentially increasing sales.

Negative

• 47% of cat parents report sleep disruption due to cat behavior, indicating a potential challenge for cat owners.

A study conducted by Blue Buffalo finds half of cat parents’ sleep is impacted by their feline family members’ nighttime activities

WILTON, Conn.--(BUSINESS WIRE)-- In celebration of National Sleep Awareness Month, Blue Buffalo, the nation's leading natural pet food company, is announcing a partnership with actress and real-life cat parent Angela Kinsey to offer healthy sleep solutions for cats and cat parents. Kinsey is best known for her portrayal as the beloved cat lady Angela Martin on The Office.

BLUE Tastefuls™ is a portfolio of deliciously healthy wet and dry cat food specially crafted to entice even the most finicky felines while delivering high-quality nutrition through natural ingredients. (Photo: Business Wire)

According to a recent study conducted by Blue Buffalo, 4 out of 5 cat parents report their cats are awake and active at night, and 47 percent say their sleep is disrupted by their cat’s antics. With nearly two-thirds (64 percent) of cat parents who experience disrupted sleep looking for ways to manage their cat’s activities, Blue Buffalo is teaming up with Kinsey to offer fun and effective ways to manage these common behaviors.

“I know all too well about funny dawn and dusk behaviors with my cats, Snickers and Oreo, from snuggling in my hair at bedtime to being very chatty and running full speed through the house,” shares Kinsey. “Since these hilarious hijinks can often keep us up at night, I’m thrilled to be partnering with Blue Buffalo to share some simple solutions that have worked in my home, like plenty of active play before bed and shifting the regular evening meal closer to bedtime. I feed Snickers and Oreo BLUE Tastefuls™ to ensure they are well nourished throughout the day. Plus, they love the taste – so I don’t have to choose between food they enjoy and good nutrition.”

BLUE Tastefuls™ is a portfolio of deliciously healthy wet and dry cat food specially crafted to entice even the most finicky felines while delivering high-quality nutrition through natural ingredients. The product line comes in a wide variety of meat-first recipes and textures to please every cat’s palate. Every BLUE Tastefuls recipe also fulfills the brand’s True BLUE Promise of using the finest natural ingredients—real meat as the first ingredient, NO chicken (or poultry) by-product meals, NO corn, wheat or soy and NO artificial flavors and preservatives.

Angela Kinsey and Blue Buffalo’s Top Tips for Cat Parents During National Sleep Awareness Month:

• Play with your cats close to bedtime to enhance your bond at the end of a busy day and help tire them out.
• Minimize catnaps during the day.
• Keep mealtimes on a regular schedule to create consistency and try shifting one feeding closer to bedtime.
• Keep cats healthy and well-nourished with a natural food made with high-quality, healthy ingredients, such as BLUE Tastefuls, which ensures cat parents never have to compromise on taste or nutrition for their feline family members.

BLUE Tastefuls comes in a variety of textures and flavors, all made with natural ingredients, like wholesome grains and vegetables, and enhanced with vitamins, minerals and other natural nutrients.

• Dry Food
  • BLUE Tastefuls Adult Indoor Chicken & Brown Rice – Supports the health and well-being of indoor cats; starts with delicious, deboned chicken.
  • BLUE Tastefuls Adult Cat Sensitive Stomach Chicken & Brown Rice – Includes prebiotics to increase the beneficial bacteria that support digestive health.
  • BLUE Tastefuls Adult Indoor Cat Salmon and Brown Rice – Formulated with delicious, deboned salmon and carefully balanced to help maintain a healthy weight.

• Wet Food in Cans
  • BLUE Tastefuls Chicken Entrée Paté – For adult cats; made with real chicken as the first ingredient.
  • BLUE Tastefuls Tender Morsels of Chicken in Savory Sauce – Also starts with mouthwatering morsels of real chicken as the first ingredient.
  • BLUE Tastefuls Flaked Tuna in Gravy - Features tender flakes of tuna as the first ingredient.
• Wet Food in Singles – Perfectly portioned cups in a handy twin-pack: Just snap, peel, pop, and chop!
  • BLUE Tastefuls Spoonless Singles Chicken Paté – Made with natural ingredients starting with real chicken, plus vitamins, minerals, and other nutrients.
  • BLUE Tastefuls Savory Singles Salmon Cuts in Gravy – Starts with mouthwatering morsels of real salmon in savory gravy, plus vitamins, minerals, and other nutrients.

To learn more about BLUE Tastefuls™, please visit BLUETastefuls.com and follow Blue Buffalo on Instagram at @bluebuffalo, Twitter at @bluebuffalo and Facebook at Facebook.com/BlueBuffalo.

About The Blue Buffalo, Co.

Blue Buffalo, the country’s #1 natural pet food, started with a promise made to a lovable Airedale named Blue who struggled with cancer, the leading cause of death in dogs. His family, the Bishops, wanted to feed him the best food possible, so they searched for food with high-quality ingredients, but decided to create something even better – natural pet food for dogs and cats with nutritious ingredients, real meat first, and some of the highest standards in the industry. Since Day 1, BLUE’s team of veterinarians and animal nutritionists has carefully selected high-quality, natural ingredients and upheld its True BLUE Promise to dog and cat pet parents – real meat as the first ingredient with NO chicken (or poultry) by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of high-quality, natural food and treats that both dogs and cats love. This simple idea: “Love them like family. Feed them like family.” lives on today in every Blue Buffalo recipe.

About Angela Kinsey

Angela Kinsey is best known for her portrayal of the feisty head of accounting, Angela Martin, on all nine seasons of The Office. She won a Daytime Emmy for her portrayal of Angela Martin in the webisodes The Office: The Accountants. She can also be seen in the Netflix original movies Tall Girl and Tall Girl 2 and the Netflix series Haters Back Off!, as well as in a lead role in the critically acclaimed Hulu Originals The Hotwives of Orlando and The Hotwives of Vegas. Currently, she writes, produces, and cohosts the Office Ladies podcast with Jenna Fischer. Angela is a New York Times Bestselling author of ‘The Office BFFs,’ co-written by Jenna Fischer. She lives in Los Angeles with her husband, three kids, two tiny dogs, two big cats, and many hummingbird feeders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230301005757/en/

Jackie Martin

JMartin@devriesglobal.com

917.628.9054

Source: General Mills

FAQ

What is the recent partnership between Blue Buffalo and Angela Kinsey?

Blue Buffalo has partnered with actress Angela Kinsey to provide solutions for cat parents dealing with their cats' nighttime activities.

What does the study by Blue Buffalo reveal about cat parents?

The study indicates that 80% of cat parents report their cats are active at night, affecting their sleep.

What tips for cat parents were shared in the press release?

Tips include playing with cats before bedtime, minimizing daytime naps, and adjusting mealtime closer to bedtime.

What is BLUE Tastefuls™ from Blue Buffalo?

BLUE Tastefuls™ is a line of natural wet and dry cat food made with high-quality ingredients, designed to support feline nutrition.

How does Blue Buffalo ensure the quality of its cat food?

Blue Buffalo emphasizes its True BLUE Promise, using real meat as the first ingredient and avoiding by-products, corn, wheat, soy, and artificial flavors.