Annie’s Cooks Up New ‘Now Cheesier’ Mac & Cheese Recipe, More Smiles Are the Key to Unlocking Free Mac
Annie's, a brand under General Mills (GIS), has unveiled a 'Now Cheesier' Mac & Cheese recipe, enhancing its popular Shells & White Cheddar and Shells & Real Aged Cheddar varieties with more real cheese. This product upgrade, part of Annie's 'Promise For Better' campaign, aims to create more joyful mealtimes with quality ingredients. To promote the launch, Annie's introduced a TikTok effect called 'Say (Extra) Cheese,' offering fans a chance to win free boxes of the new product. The enhanced Mac & Cheese is available nationwide from September at an MSRP of $2.59.
Il marchio Annie's, sotto General Mills (GIS), ha presentato una nuova ricetta di Mac & Cheese 'Ora ancora più formaggiosa', che arricchisce le sue varianti popolari Shells & White Cheddar e Shells & Real Aged Cheddar con una maggiore quantità di formaggio vero. Questo aggiornamento del prodotto fa parte della campagna 'Promise For Better' di Annie's, che mira a rendere i pasti più gioiosi con ingredienti di qualità. Per promuovere il lancio, Annie's ha introdotto un effetto TikTok chiamato 'Say (Extra) Cheese', offrendo ai fan la possibilità di vincere scatole gratuite del nuovo prodotto. Il Mac & Cheese potenziato è disponibile a livello nazionale da settembre a un prezzo consigliato di $2,59.
La marca Annie's, bajo General Mills (GIS), ha lanzado una receta de Mac & Cheese 'Ahora más quesoso', mejorando sus variedades populares Shells & White Cheddar y Shells & Real Aged Cheddar con más queso real. Esta mejora del producto es parte de la campaña 'Promise For Better' de Annie's, que tiene como objetivo crear momentos de comida más agradables con ingredientes de calidad. Para promover el lanzamiento, Annie's introdujo un efecto en TikTok llamado 'Say (Extra) Cheese', ofreciendo a los fanáticos la oportunidad de ganar cajas gratis del nuevo producto. El Mac & Cheese mejorado estará disponible a nivel nacional a partir de septiembre con un precio de venta sugerido de $2.59.
애니스(Annie's) 브랜드가 제너럴 밀스(General Mills) (GIS)의 산하에서 '지금 더 치즈가 풍부한' 맥앤치즈 레시피를 공개했습니다. 이는 인기 있는 쉘스&화이트 체다(Shells & White Cheddar) 및 쉘스&리얼 에이지드 체다(Shells & Real Aged Cheddar) 품목을 더 많은 진짜 치즈로 강화한 것입니다. 이 제품 업그레이드는 애니스의 '더 나은 약속(Promise For Better)' 캠페인의 일환으로, 품질 좋은 재료로 더욱 즐거운 식사를 만드는 것을 목표로 하고 있습니다. 출시를 홍보하기 위해 애니스는 'Say (Extra) Cheese'라는 틱톡 효과를 도입하여 팬들이 새로운 제품의 무료 박스를 받을 수 있는 기회를 제공합니다. 향상된 맥앤치즈는 9월부터 전국에서 MSRP $2.59에 판매됩니다.
La marque Annie's, sous General Mills (GIS), a dévoilé une nouvelle recette de Mac & Cheese 'Maintenant encore plus fromagée', améliorant ses variétés populaires Shells & White Cheddar et Shells & Real Aged Cheddar avec plus de vrai fromage. Cette mise à niveau du produit fait partie de la campagne 'Promise For Better' d'Annie's, qui vise à rendre les repas plus joyeux grâce à des ingrédients de qualité. Pour promouvoir le lancement, Annie's a introduit un effet TikTok appelé 'Say (Extra) Cheese', offrant aux fans la chance de gagner des boîtes gratuites du nouveau produit. Le Mac & Cheese amélioré est disponible à l'échelle nationale depuis septembre à un prix de vente conseillé de 2,59 $.
Die Marke Annie's, die zu General Mills (GIS) gehört, hat ein neues Rezept für Mac & Cheese mit der Bezeichnung 'Jetzt noch Käsehaltiger' vorgestellt, das ihre beliebten Sorten Shells & White Cheddar und Shells & Real Aged Cheddar mit noch mehr echtem Käse verbessert. Dieses Produkt-Upgrade ist Teil der 'Promise For Better'-Kampagne von Annie's, die darauf abzielt, die Mahlzeiten mit hochwertigen Zutaten fröhlicher zu gestalten. Zur Förderung des Launchs hat Annie's einen TikTok-Effekt namens 'Say (Extra) Cheese' eingeführt, bei dem Fans die Chance haben, kostenlose Boxen des neuen Produkts zu gewinnen. Das verbesserte Mac & Cheese ist ab September landesweit zum UVP von 2,59 $ erhältlich.
- Introduction of 'Now Cheesier' Mac & Cheese recipe, potentially boosting product appeal
- Launch of TikTok marketing campaign to drive engagement and product awareness
- Nationwide availability of new product, expanding market reach
- None.
Insights
Annie's strategic move to enhance its Mac & Cheese recipe reflects a keen understanding of consumer preferences in the highly competitive packaged food market. The "Now Cheesier" campaign aligns with the growing trend of product reformulations aimed at improving taste and quality. This approach could potentially increase market share and customer loyalty in the short term.
However, the long-term impact on revenue growth and profit margins remains uncertain. While the improved recipe may attract new customers and retain existing ones, it could also lead to higher production costs. The success of this strategy will largely depend on whether the increased cheese content justifies any potential price adjustments and if it translates to sustained sales growth.
The integration of a TikTok marketing campaign demonstrates Annie's efforts to engage younger demographics and leverage user-generated content. This digital marketing approach could prove cost-effective in building brand awareness and fostering customer engagement, potentially leading to increased sales through social media-driven promotions.
Annie's product reformulation is a calculated move in the competitive packaged food industry. By increasing the cheese content, the company is addressing the consumer demand for more authentic and indulgent flavors. This aligns with the broader industry trend of clean label and real ingredient focus.
The emphasis on "real cheese" in their marketing could resonate well with health-conscious consumers who are increasingly scrutinizing ingredient lists. However, it's important to monitor how this change affects the nutritional profile of the product, as increased cheese content might impact calorie and fat levels.
The "Promise For Better" campaign suggests a holistic approach to product improvement, which could extend beyond just taste enhancements. This positions Annie's favorably in the premium segment of the mac & cheese market, potentially justifying higher price points and improving profit margins if executed effectively.
Annie’s delivers cheesier Mac & Cheese, along with a TikTok effect to drive cheesier smiles at mealtime
Annie’s cranks up smiles with the New ‘Now Cheesier’ Mac & Cheese Recipe (Photo: Business Wire)
Annie’s new recipe for Shells & White Cheddar and Shells & Real Aged Cheddar delivers the same quality, parent-approved ingredients that are yummy too! The new recipe adds an extra helping of creamy, delicious cheese to the classic recipe. That’s right — Annie’s has taken your favorite cheesy dish and turned up the meter to maximum cheese!
To celebrate, Annie’s created a custom TikTok effect, “Say (Extra) Cheese,” allowing families to capture memories and show off their cheesiest smiles for the chance to unlock a free box of Annie’s Now Cheesier.* Head to Annie’s Homegrown TikTok to learn more and unlock your own free box!
The Now Cheesier Mac & Cheese renovation is part of Annie’s “Promise For Better” campaign, promising REAL cheese, better mealtimes and better memories with an extra layer of happiness and purposeful ingredients in every bite.
"Our goal at Annie’s has always been to create moments of joy around the dinner table," said Giulia Quattrone, Senior Brand Manager for Annie’s. "We’re so excited for families to try our new recipe and experience the incredible taste of even more real cheese. With Now Cheesier, we’re cranking up the smiles as part of our Promise for Better and we can’t wait to see how fans use our new TikTok effect to stir up their own fun with Annie’s goodness!”
Annie’s new Now Cheesier recipe is available in September at retailers nationwide for an MSRP of
*Annie’s Now Cheesier free samples are available while supplies last. Limit 1 box per household.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
View source version on businesswire.com: https://www.businesswire.com/news/home/20240910390382/en/
General Mills
Media Line; Media.Line@genmills.com
Edelman
Ali Barzyk; Ali.Barzyk@edelman.com
Source: General Mills
FAQ
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