Getty Images to Host AI Prompt Challenge in Collaboration With NVIDIA at Cannes Lions

Rhea-AI Summary

Getty Images (NYSE: GETY) is set to host a generative AI prompt challenge at the Cannes Lions festival on June 20, 2024, in collaboration with NVIDIA. The event will feature contestants from Getty Images, NVIDIA, and TikTok competing to generate the best AI-created image, with the audience voting for the winner. This interactive showdown aims to highlight the capabilities of Getty Images' generative AI tool, built using NVIDIA's Edify model architecture and trained on Getty Images' exclusive creative content. The event will showcase the fusion of human creativity and advanced AI technology, providing attendees with a unique, real-time demonstration of AI-driven image generation.

Positive

• The event provides Getty Images with significant exposure at the Cannes Lions festival, a prestigious venue for showcasing creativity.
• Collaboration with NVIDIA and TikTok brings strong brand associations, enhancing credibility.
• Showcases the advanced capabilities and commercial safety of Getty Images' proprietary generative AI tool.
• Audience engagement through interactive voting could lead to increased interest and potential customer acquisition.
• Training the AI tool on exclusive, premium content ensures high-quality output, which could attract more business clients.

Negative

• No direct mention of immediate financial benefits or revenue increase from the event.
• The success of the event heavily relies on audience perception and engagement, which is uncertain.
• There is a risk that competitors might use similar events to showcase their own generative AI tools, potentially diluting Getty Images' unique selling proposition.

Contestants from Getty Images, NVIDIA and TikTok will participate in a showdown of creative prowess in AI image generation with an audience vote for best image

Thursday, 20^th June @ 4pm, Marta Rooms, The Majestic

A Media Snippet accompanying this release is available by clicking on this link.

LONDON, June 13, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, will be turning up the heat at Cannes Lions with a generative AI prompt battle of epic proportions, hosted in collaboration with NVIDIA. On Thursday, 20 June, at 4 p.m. in the Marta Rooms at The Majestic, contestants from Getty Images, NVIDIA and TikTok will compete to demonstrate the most creative use of generative AI image-making. The audience will have the power to vote for the best image.

This interactive event will provide a unique front-row experience, showcasing the fusion of human creativity and advanced AI technology. Attendees will witness the real-time generation and refinement of images as each contestant strives to produce the most captivating visuals using the Generative AI by Getty Images tool.

Generative AI by Getty Images pairs the company’s best-in-class creative content with the latest AI technology for a commercially safe generative AI tool. It is built on the NVIDIA Edify model architecture. The tool is trained solely from Getty Images’ vast creative library, including exclusive premium content, with indemnification for commercial use.

To register for the event, please visit https://engage.gettyimages.com/cannes-lions-2024

Proudly supported by the New York Stock Exchange.

Media Contact:
Julia Holmes
julia.holmes@gettyimages.com

FAQ

What is the Getty Images AI Prompt Challenge?

The Getty Images AI Prompt Challenge is a generative AI image generation competition hosted in collaboration with NVIDIA at the Cannes Lions festival, where contestants from Getty Images, NVIDIA, and TikTok will compete to create the best AI-generated image.

When and where is the Getty Images AI Prompt Challenge taking place?

The event will take place on June 20, 2024, at 4 p.m. in the Marta Rooms at The Majestic during the Cannes Lions festival.

Which companies are involved in the Getty Images AI Prompt Challenge?

Getty Images, NVIDIA, and TikTok are the companies participating in the AI Prompt Challenge.

How will the winner of the Getty Images AI Prompt Challenge be decided?

The winner will be decided by an audience vote based on which contestant generates the best AI-created image.

What technology underpins Getty Images' generative AI tool?

Getty Images' generative AI tool is built on NVIDIA's Edify model architecture and is trained using Getty Images' vast creative library, including exclusive premium content.

How can someone register for the Getty Images AI Prompt Challenge event?

Interested individuals can register for the event by visiting the link provided in the press release: https://engage.gettyimages.com/cannes-lions-2024.