Introducing the Fall 2022 GUESS USA Collection

Rhea-AI Summary

GUESS has partnered with photographer Eli Russell Linnetz to re-envision GUESS USA, infusing the brand with a modern take on Western American aesthetics. The collection, inspired by past designs from the 80s to 2000s, features pieces reminiscent of artisanal roadside boutiques, such as distressed leathers and faded denim. The Fall 2022 collection is exclusively distributed through global partner Slam Jam to select retailers. This collaboration aims to redefine GUESS’s visual identity while showcasing its extensive design archive.

Positive

• Collaboration with Eli Russell Linnetz enhances brand image.
• New collection taps into GUESS’s rich design archive.

Negative

• None.

LOS ANGELES--(BUSINESS WIRE)-- Since 1981, GUESS has had a singular vision of the ‘American way’ and an enormous archive of design and photography.

Nicolai Marciano brought on photographer Eli Russell Linnetz for the re-envisioning of GUESS USA, the California-based sub-brand of GUESS. Designed by Nicolai Marciano, the apparel collection is innovating and illuminating the Western American aesthetic. Photography is directed by Linnetz - his vision is intrinsically infused with Americana energy and attitude.

As of Fall 2022, the collection is exclusively distributed through GUESS USA’s global partner Slam Jam, serving select retailers worldwide.

“Inspired by the American Iconography of early GUESS campaigns, the collection is filled with pieces you would find at artisanal roadside boutiques in America. Distressed leathers, faded denim, sun-bleached furs, and hardware cracking with paint.” — NICOLAI MARCIANO.

This synergetic partnership creates a highly curated collection that taps into the rich GUESS USA archive. Taking inspiration from one-offs discovered in the GUESS atelier designed in the ‘80s, ‘90s and 2000s, none of these pieces were ever pushed into production — until now.

Since its earliest marketing campaigns, GUESS has championed the medium of photography which pioneered a new form of advertisement and branding. Sometimes not even featuring any clothing, the iconic ads sold a lifestyle and the American dream — a prominent theme also found in the work of Eli Russell Linnetz.

“GUESS has always used photography to tell amazing stories — stories that not just sold clothing but an exciting attitude and energy.” — ELI RUSSELL LINNETZ.

It was essential for GUESS to work with others who share their vision of the American way. All photography was personally executed by Eli Russell Linnetz, who lends his trained eye to document the brand’s FA22 campaign.

Leaning on Eli Russell Linnetz’s vision for a larger visual re-imagining of the GUESS photographic archive — Nicolai Marciano, Linnetz and Slam Jam work together to define a new generation of boundary-pushing sexiness and attitude.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of July 30, 2022, the Company directly operated 1,064 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 567 additional retail stores worldwide. As of July 30, 2022, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221017005040/en/

Montana Wilkie

GUESS?, Inc.

212.852.0534

mwilkie@guess.com

Source: GUESS?, Inc.

FAQ

What is the new collection launched by GUESS USA in Fall 2022?

The new collection launched by GUESS USA in Fall 2022 features a re-envisioning of Western American aesthetics, designed by Nicolai Marciano and photographed by Eli Russell Linnetz.

Who is the photographer for GUESS USA’s Fall 2022 collection?

Eli Russell Linnetz is the photographer for GUESS USA’s Fall 2022 collection, bringing a fresh vision inspired by Americana.

How is the Fall 2022 collection by GUESS distributed?

The Fall 2022 collection by GUESS is exclusively distributed through its global partner Slam Jam to select retailers worldwide.

What themes are reflected in GUESS USA’s new collection?

GUESS USA's new collection reflects themes of American iconography and artisanal roadside boutique aesthetics, featuring distressed leathers and faded denim.

When was GUESS founded?

GUESS was founded in 1981, originally starting as a jeans company before expanding into a global lifestyle brand.