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Genius Sports Extends bet365 Partnership With Explorative Launch of Next Generation Betting Products Powered by Second Spectrum Tracking Technology
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Genius Sports (NYSE:GENI) has extended its partnership with bet365, enhancing their collaboration to provide top-tier official data across numerous sports events annually, including the Premier League and NFL. The extension grants bet365 exclusive data rights, particularly for NCAA sports. Additionally, both companies will explore new betting products leveraging Genius' advanced tracking technology, Second Spectrum. This partnership emphasizes Genius Sports' commitment to innovation and enhancing the betting experience for millions of users globally.
Positive
Long-term extension of agreement with bet365 solidifies revenue stream.
Exclusive data rights for major leagues, including the Premier League and NCAA, boosts market position.
Introduction of innovative betting products using advanced AI technology enhances competitive edge.
Negative
None.
Long-term extension of agreement to provide bet365 with highest quality official data across thousands of events a year
Genius Sports to launch completely new range of betting products powered by Second Spectrum, Genius Sports’ AI-driven tracking technology
NEW YORK & LONDON--(BUSINESS WIRE)--
Genius Sports Limited (NYSE:GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has clinched a long-term extension of its official data partnership with bet365.
Genius Sports will provide bet365 with its exclusive portfolio of official data rights including the Premier League, NFL, CFL, AHL, NASCAR and more. In addition, as the official data partner to the Mid-American Conference, Genius Sports will provide bet365 with the first and only official data feed for betting on NCAA sports.
In another first, Genius Sports and bet365 will explore the implementation of Genius’ unique suite of ground-breaking betting products powered by its Second Spectrum tracking and augmentation technology.
“Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers,” said Mark Locke, CEO of Genius Sports. “Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.”
ENDS
About Genius Sports
Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.
We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.
