Genius Sports Appoints Former NFL Network and ESPN CEO as President, North America
Genius Sports Limited (NYSE:GENI) announces the appointment of Steve Bornstein as the new President of North America, effective immediately. With over 30 years in sports media, including leadership roles at ESPN and the NFL Network, Mr. Bornstein will enhance the company’s regional operations, focusing on growth in streaming and partnerships with major leagues like the NFL and NCAA. CEO Mark Locke emphasized Bornstein’s visionary leadership as pivotal for driving value and innovation within the company.
- Steve Bornstein's extensive experience in sports media may enhance Genius Sports' growth potential.
- His leadership could strengthen relationships with major sports partners like the NFL and NCAA.
- Focus on optimizing business infrastructure may lead to accelerated growth in North America.
- None.
Genius Sports Limited (NYSE:GENI) (“Genius Sports” or “The Company”), the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media, today announced that Steve Bornstein will join the company in a newly created executive role of President, North America. Mr. Bornstein will lead the Company’s U.S. and Canadian activities, building on the existing team’s capabilities and relationships. He will assume the position with immediate effect.
Mr. Bornstein has held a range of prominent positions across the sports, media and advisory sectors. In particular, he brings extensive broadcast experience to Genius Sports, drawing on his over 20 years at ESPN and ABC, where in 1990 he became ESPN’s youngest president and CEO at age 38. At ESPN he oversaw the launch of ESPN2, ESPN News, ESPN Radio, ESPN Classic, ESPN International, ESPN The Magazine, the ESPYs and the X-Games. He also created the network’s popular programming staples including: College GameDay, NFL PrimeTime, and Baseball Tonight.
Mr. Bornstein is also well-known for his time as President, CEO, and Founder of the NFL Network and Executive Vice President of Media where he oversaw the league’s media division and led negotiations on TV deals and sponsorships. He is a former Chairman of Activision Blizzard’s eSports division where he created professional leagues, and new ways to deliver best-in-class fan experiences across games, platforms, and geographies. He continues to act as a senior adviser to The Raine Group, a merchant bank advising and investing in technology, media and telecom.
As the head of the North American operations, Mr. Bornstein will optimize Genius Sports’ regional business infrastructure to position the Company for accelerated growth in existing and new areas, including streaming. This will include the sourcing and unlocking of value with new and existing sports partners, including the NFL, NCAA, NASCAR, NBA, and MLB. Additionally, Mr. Bornstein will work closely with the executive team to identify innovative and revenue accretive acquisition targets. He will also support the integration of recently acquired businesses, including Second Spectrum, which is the official data tracking and analytics provider of the EPL, NBA, and MLS.
“Steve is an accomplished, forward-thinking executive who brings more than 30 years of sports media experience,” said CEO Mark Locke. “As we continue to execute on our growth strategy North America, we look forward to benefitting from a visionary like Steve who played a major role in shaping the growth and success of iconic brands like ESPN and the NFL. As a leader, he exemplifies the values set out at Genius and will help us progress our culture of collaboration and innovation.”
“I am excited to join Genius Sports at this time in the company’s growth,” said Mr. Bornstein. “And I’m delighted to partner with Mark and his outstanding team as Genius demonstrates and deepens its commitment to drive real value for its partners in the U.S. and Canada. I can’t wait to get started.”
Earlier in his career, Steve also served as Corporate Vice President of Capital Cities/ABC, Inc. (1993), President of ABC Sports (1996), Chairman & CEO of ESPN (1998), and President of ABC, Inc. (1999), where he was responsible for all media assets at ABC/Disney.
Mr. Bornstein holds a degree from the University of Wisconsin. An active philanthropist, he is the founder & Chairman of The V Foundation which has raised more than
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About Genius Sports
Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans.
We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA.
Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.
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