Genius Sports and Football DataCo Extend Exclusive Official Data Partnership Through 2029
Genius Sports (NYSE:GENI) has extended its exclusive official data partnership with Football DataCo through 2029. This renewal allows Genius Sports to continue as the sole official live data distributor for the Premier League, English Football League, and Scottish Professional Football League to global sportsbooks for seasons 2025-26 through 2028-29. The partnership includes:
1. Exclusive distribution of official low latency data for over 4,000 games per season.
2. From 2025/26, exclusive provision of Official Player Market Data for pre-game and in-play betting.
3. Expanded technology partnership with Premier League and EFL, including player tracking data and broadcast enhancements.
This extension is expected to drive further innovation and value for Genius Sports' sportsbook partners and fuel the company's medium-term financial outlook.
Genius Sports (NYSE:GENI) ha rinnovato la sua esclusiva partnership per la distribuzione ufficiale dei dati con Football DataCo fino al 2029. Questo rinnovo consente a Genius Sports di continuare come l'unico distributore ufficiale di dati live per la Premier League, la English Football League e la Scottish Professional Football League verso i bookmaker globali per le stagioni 2025-26 fino al 2028-29. La partnership include:
1. Distribuzione esclusiva di dati ufficiali a bassa latenza per oltre 4.000 partite a stagione.
2. A partire dalla stagione 2025/26, fornitura esclusiva di Dati di Mercato Ufficiali sui Giocatori per le scommesse pre-partita e in tempo reale.
3. Espansione della partnership tecnologica con la Premier League e l'EFL, inclusi dati di tracciamento dei giocatori e miglioramenti nella trasmissione.
Questo rinnovo si prevede porterà ulteriori innovazioni e valore per i partner di scommesse sportive di Genius Sports e supporterà le prospettive finanziarie a medio termine dell'azienda.
Genius Sports (NYSE:GENI) ha renovado su asociación exclusiva de datos oficiales con Football DataCo hasta 2029. Esta renovación permite a Genius Sports continuar como el único distribuidor oficial de datos en vivo para la Premier League, la English Football League y la Scottish Professional Football League para las casas de apuestas globales durante las temporadas 2025-26 hasta 2028-29. La asociación incluye:
1. Distribución exclusiva de datos oficiales de baja latencia para más de 4.000 partidos por temporada.
2. A partir de la temporada 2025/26, provisión exclusiva de Datos de Mercado de Jugadores Oficiales para apuestas previas al partido y en juego.
3. Ampliación de la asociación tecnológica con la Premier League y la EFL, incluyendo datos de seguimiento de jugadores y mejoras en la transmisión.
Se espera que esta extensión impulse aún más la innovación y el valor para los socios de casas de apuestas de Genius Sports y alimente las perspectivas financieras a medio plazo de la compañía.
지니어스 스포츠(Genius Sports)(NYSE:GENI)는 풋볼 데이터코(Football DataCo)와의 독점 공식 데이터 파트너십을 2029년까지 연장했습니다. 이 갱신을 통해 지니어스 스포츠는 프리미어리그, 잉글리시 풋볼 리그, 스코틀랜드 프로 풋볼 리그의 공식 라이브 데이터 독점 배급업체로 계속 활동할 수 있습니다. 이 파트너십에는 다음이 포함됩니다:
1. 매 시즌 4,000회 이상의 공식 저지연 데이터 독점 배급.
2. 2025/26 시즌부터 공식 선수 시장 데이터에 대한 독점 제공, 사전 경기 및 인 플레이 베팅 용.
3. 프리미어 리그 및 EFL과의 기술 파트너십 확대, 선수 추적 데이터 및 방송 개선 사항 포함.
이 연장은 지니어스 스포츠의 스포츠북 파트너에 대한 혁신과 가치를 더 높이고, 회사의 중기 재무 전망을 활성화할 것으로 예상됩니다.
Genius Sports (NYSE:GENI) a étendu son partenariat exclusif de données officielles avec Football DataCo jusqu'en 2029. Ce renouvellement permet à Genius Sports de continuer en tant que unique distributeur officiel de données en direct pour la Premier League, la English Football League et la Scottish Professional Football League pour les bookmakers mondiaux pour les saisons 2025-26 à 2028-29. Le partenariat comprend :
1. Distribution exclusive de données officielles à faible latence pour plus de 4 000 matchs par saison.
2. À partir de la saison 2025/26, fourniture exclusive de données de marché de joueurs officielles pour les paris avant le match et en cours de jeu.
3. Partenariat technologique élargi avec la Premier League et l'EFL, y compris des données de suivi des joueurs et des améliorations de diffusion.
Cette extension devrait favoriser davantage l'innovation et la valeur pour les partenaires de paris sportifs de Genius Sports et alimenter les perspectives financières à moyen terme de l'entreprise.
Genius Sports (NYSE:GENI) hat die exklusive offizielle Datenpartnerschaft mit Football DataCo bis 2029 verlängert. Diese Verlängerung erlaubt es Genius Sports, als alleiniger offizieller Live-Datenanbieter für die Premier League, die English Football League und die Scottish Professional Football League für globale Sportwettenanbieter in den Saisons 2025-26 bis 2028-29 weiterhin zu agieren. Die Partnerschaft umfasst:
1. Exklusive Verteilung von offiziellen Daten mit niedriger Latenz für über 4.000 Spiele pro Saison.
2. Ab der Saison 2025/26 exklusive Bereitstellung von offiziellen Spieler-Marktdaten für Pre-Game- und In-Play-Wetten.
3. Erweiterte Technologiepartnerschaft mit der Premier League und der EFL, einschließlich Spielertracking-Daten und Verbesserungen der Übertragung.
Diese Verlängerung wird voraussichtlich weitere Innovationen und Werte für die Sportbuchpartner von Genius Sports schaffen und die mittel- bis langfristigen finanziellen Perspektiven des Unternehmens unterstützen.
- Extended exclusive partnership with Football DataCo through 2029
- Sole official live data distributor for major UK football leagues
- Exclusive rights to distribute Official Player Market Data from 2025/26
- Expanded technology partnership with Premier League and EFL
- Partnership expected to drive innovation and financial growth
- None.
Insights
This partnership extension between Genius Sports and Football DataCo is a significant development for the sports betting industry. The deal secures Genius Sports' position as the exclusive distributor of official live betting data for major UK football leagues until 2029, including the lucrative Premier League. The addition of exclusive Player Market Data rights from 2025/26 is particularly noteworthy.
This agreement likely translates to substantial revenue growth for Genius Sports, given the popularity of UK football betting worldwide. The extended partnership also provides long-term stability and a competitive edge in the sports data market. However, investors should consider the potential risks of relying heavily on a single partnership for a significant portion of revenue.
The deal's impact on Genius Sports' financials and market position makes it a positive catalyst for the stock, potentially driving growth in both the short and long term.
Genius Sports' technological capabilities are at the forefront of this partnership extension. Their ability to capture and distribute live data in under a second for over 4,000 games per season demonstrates impressive low-latency infrastructure. This speed is important for in-play betting, a rapidly growing segment of the sports betting market.
The company's AI-powered tracking technology for team performance analysis and the development of immersive broadcast experiences like Data Zone showcase their innovation in sports tech. These advancements not only support betting operations but also enhance fan engagement and team performance analysis.
The launch of Fantasy EFL further diversifies Genius Sports' product offerings, tapping into the popular fantasy sports market. This multi-faceted approach to sports data and technology positions Genius Sports well for future growth and innovation in the sports tech sector.
While specific financial terms aren't disclosed, this deal likely represents a significant revenue stream for Genius Sports. The extension through 2029 provides long-term revenue visibility, which is valuable for investors assessing the company's future prospects. The addition of exclusive Player Market Data rights from 2025/26 could potentially increase the average revenue per customer for Genius Sports.
Investors should note the CEO's statement that this renewal "fuels the trajectory of our medium-term financial outlook." This suggests the deal is expected to have a material positive impact on the company's financial performance. However, it's important to monitor the costs associated with data collection and distribution to fully understand the profitability of this partnership.
The stock market is likely to view this news positively, potentially leading to upward pressure on GENI's stock price in the short term. Long-term performance will depend on Genius Sports' ability to leverage this partnership for sustained growth and profitability.
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Genius Sports extends exclusive partnership to collect, license, and distribute official live betting data for Football DataCo, the data rights holder of
UK football. - From the start of season 25/26 Football DataCo also grants Genius Sports exclusive distribution rights for official Player Market Data to power new suite of betting products.
- Genius Sports continues to be the Premier League, English Football League, and Scottish Professional Football League’s sole official live data distributor to global sportsbooks for the seasons commencing 2025-26 through 2028-29.
Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from in-stadia to the sports betting industry, capturing, and distributing live data for over 4,000 games per season to hundreds of licensed sportsbooks across the globe in under a second. With the extension, Genius Sports will continue to deliver the industry’s fastest, most accurate, and most reliable data feed to power in-play betting products and innovations from some of the most valuable betting content in the world.
As part of the agreement, from season 2025/26 Genius Sports will also exclusively provide sportsbooks worldwide with Official Player Market Data, powering a wide range of pre-game and in-play betting opportunities such as number of shots on target, assists, pass completions and more that are indispensable to offering high margin bet builder products.
Over the same period, Genius Sports has also expanded its technology partnership with the Premier League and English Football League (“EFL”) to power several cutting-edge technology initiatives across the
In partnership with Premier League Productions, Genius Sports also powers Data Zone; a data-driven, immersive broadcast experience shown to millions of fans worldwide with insights including player IDs, pitch maps, shot velocities, player speeds, and more. Genius Sports also recently built and launched Fantasy EFL for the 2024/25 season, the league’s first-ever 72-club fantasy football game to involve all clubs across the three EFL divisions.
Mark
Adrian Ford, General Manager of Football DataCo, said: “Genius Sports has been an exceptional partner to
About Genius Sports
Genius Sports is the official data, technology, and broadcast partner that powers the global ecosystem connecting sports, betting, and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.
We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations, such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA, and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale, and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality connects the entire sports ecosystem from the rights holder all the way through to the fan.
About Football DataCo
Football DataCo was formed in 2001 by the professional football leagues in
Working with the Premier League, EFL, SPFL, and a series of partners, Football DataCo oversees the collection, management, and distribution of the League’s official event and performance data worldwide.
Football DataCo also protects the copyright of Premier League and EFL still-action images, and runs the online media accreditation tool for journalists and photographers to apply to attend their matches.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240805058740/en/
Media:
Chris Dougan, Chief Communications Officer
+1 (202) 766-4430
chris.dougan@geniussports.com
Investors:
Brandon Bukstel, Investor Relations Manager
+1 (954)-554-7932
brandon.bukstel@geniussports.com
Source: Genius Sports
FAQ
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