Colts Launch New “Pick Six” Predictor Game in Partnership With Genius Sports

Rhea-AI Summary

The Indianapolis Colts have launched a free-to-play game called “Pick Six”, presented by Caesars Sportsbook, to engage fans in the U.S. via the Colts’ Mobile App and Colts.com/PickSix. The game, developed with Genius Sports, features questions predicting team and player performance, with official betting odds integrated into select queries. This initiative aims to enhance fan engagement ahead of the NFL season, according to Colts Chief Sales & Marketing Officer Roger VanDerSnick. Genius Sports, the NFL's exclusive data distributor, emphasizes this collaboration as a key move in merging sports, betting, and media.

Positive

• Launch of 'Pick Six' game enhances fan engagement.
• Integration of official betting odds from Caesars Sportsbook.
• Partnership with Genius Sports bolsters interactive experiences.

Negative

• None.

NEW YORK & INDIANAPOLIS--(BUSINESS WIRE)-- The Indianapolis Colts today announced the launch of a new free-to-play “Pick Six” predictor game presented by Caesars Sportsbook, available to fans in the U.S. through the official Colts’ Mobile App and at Colts.com/PickSix.

The game was built in partnership with Genius Sports a data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media.

“Pick Six” will enhance the run-up to every Colts game, challenging fans with a series of questions that ask them to predict aspects of team and player performance. Players will go head-to-head with other fans with each question worth points that create weekly and season-long leader boards.

What’s more, official odds from Caesars Sportsbook will be embedded into select questions, helping to create a highly engaging fan experience throughout the upcoming NFL season.

“Our ‘Pick Six’ game is a compelling element to engage with fans in fun and unique ways,” said Roger VanDerSnick, Colts Chief Sales & Marketing Officer. “The team at Genius Sports has provided us with an enhanced game that further integrates our partner, Caesars Sportsbook, while giving fans an interactive experience that tests their Colts knowledge throughout the season.”

Genius Sports is the NFL’s exclusive distributor of real-time and official play-by-play statistics, NGS data and official sports betting data feed. As a leading provider of data-driven fantasy, trivia and pick ‘em games, Genius Sports is also the trusted free-to-play partner of the NFL, NBA, MLB and FIFA.

“We’re thrilled to strike our latest NFL team deal with the Indianapolis Colts, helping to create more immersive and interactive fan experiences within their official app,” said Josh Linforth, MD of Media & Engagement at Genius Sports. “By building solutions that bring together our partners at the Colts and Caesars Sportsbook, this deal is a further case study of how Genius is driving the convergence of sports, betting and media for the benefit of our partners.”

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About Genius Sports

Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.

We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.

Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220923005431/en/

Press:

Chris Dougan, Chief Communications Officer

+1 (202) 766-4430

chris.dougan@geniussports.com

Investors:

Brandon Bukstel, Investor Relations Manager

+1 (954)-554-7932

brandon.bukstel@geniussports.com

Source: Genius Sports

FAQ

What is the 'Pick Six' game launched by the Indianapolis Colts?

The 'Pick Six' is a free-to-play predictor game where fans predict team and player performance, available through the Colts' Mobile App.

Who developed the 'Pick Six' game for the Colts?

The game was developed in partnership with Genius Sports, a data and technology provider.

How does 'Pick Six' enhance fan engagement?

It features head-to-head challenges with points and leaderboards, making predictions about team and player performances.

When will the 'Pick Six' game be available?

The game is available to fans in the U.S. throughout the upcoming NFL season.

How are betting odds incorporated into the 'Pick Six' game?

Official odds from Caesars Sportsbook are embedded into select questions in the game.