Genetic Technologies’ Digital Strategy Ignites Significant Traction in US Market
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Insights
The reported increases in social media metrics for Genetic Technologies Limited are indicative of successful marketing efforts, particularly in the digital domain. A 503% rise in content interactions and a 175% increase in engagement and content views suggest that GTG's message is resonating with their target audience. This is further supported by a 56.3% increase in consumer reach and a substantial uptick in website link clicks by 50.8%. Such metrics are often precursors to higher brand recognition and can potentially lead to increased consumer trust and product adoption.
However, it is important to distinguish between marketing successes and actual business performance. While social media engagement can be a leading indicator, it does not directly translate into sales or revenue. Investors should monitor if these improved digital metrics correlate with upticks in the company's sales figures in the coming quarters. This would be a more concrete measure of the strategy's impact on the company's bottom line.
The emphasis on the shift from 'sickcare' to 'healthcare' aligns with current trends in the medical field, where preventative measures and early detection are becoming increasingly important. GTG's focus on risk assessment tests for diseases, as highlighted by the company's prediction of a surge in adoption, is noteworthy. If this prediction holds true, there could be a substantial market expansion for GTG's offerings, given the global push towards personalized medicine and genomics.
Nevertheless, the adoption of new medical technologies and tests is often subject to rigorous validation and regulatory approvals. It is essential to consider the clinical efficacy of these tests and whether they have been endorsed by the wider medical community. The long-term success of GTG's digital strategy and its geneType tests will depend on their clinical utility and cost-effectiveness compared to existing standards of care.
Dr. Nicole Yap's support for early detection in breast cancer and the advocacy by the Australian Breast Care Centre underscore the societal and medical community's growing focus on preventative health measures. This trend is particularly relevant for companies like GTG, which specialize in genomics-based tests. Early detection of diseases like breast cancer can significantly improve outcomes and reduce healthcare costs, which aligns with the broader industry shift towards value-based care.
However, it's important for investors to consider the competitive landscape. As GTG positions itself at the forefront of this shift, they will likely face competition from other companies with similar digital strategies and genomic technologies. The ability of GTG to maintain a competitive edge and convert increased digital engagement into tangible business outcomes will be critical for sustained growth and investor confidence.
MELBOURNE, Australia, April 02, 2024 (GLOBE NEWSWIRE) -- Genetic Technologies Limited (ASX: GTG; NASDAQ: GENE, “Company”, “GTG”), a global leader in genomics-based tests in health, wellness and serious disease, is pleased to report the company’s new digital strategy, led by the company’s recently appointed strategic advisor, Dr. Malcolm Bohm, is having a significant positive impact across all facets of GTG’s social media platforms.
The various analytical markers all showed uplifts, in some cases there was an increase of over
- Consumer reach is up
56.3% - Content Interactions up
503% - Engagement and content views up
175% - More than 2,000 fans have joined our page in the last 7 days
- Website link clicks up
50.8%
Digital strategies, such as GTG’s approach, are leveraging the growing awareness of the importance and utility of understanding a person’s individual risk of developing a range of diseases. Know your risk and you and your doctor can take steps to diagnose disease early significantly improving health outcomes.
GTG predicts a significant surge in the adoption of risk assessment tests, driven by both patients and doctors. The company sees its geneType digital strategy as spearheading a transformative shift from "sickcare" to genuine "healthcare". This transformation is echoed by leading breast specialist, Dr. Nicole Yap, who emphasizes the importance of early detection in breast cancer. Dr. Yap's sentiments are reinforced by the Australian Breast Care Centre, dedicated to raising awareness about breast cancer risk assessment.
GTG's approach has garnered substantial interest, evident in the increasing number of healthcare professionals referring patients to their services. Monthly, the company receives commercial samples from new providers across Australia and the US, indicating a growing clinician referral base. In the US, GTG regularly receives samples from over 10 states, with new providers joining each month.
“If you knew you are at moderate to high risk of up to seven potentially fatal cancers, coronary artery disease, atrial fibrillation or type II diabetes you should be very highly motivated to find ways to reduce your risk and prevent disease,” said GTG’s CEO Simon Morriss.
Approved by the Chairman of the Board of Directors.
Enquiries
Simon Morriss
Chief Executive Officer
Genetic Technologies
Email Info@genetype.com
About Genetic Technologies Limited
Genetic Technologies Limited (ASX: GTG; Nasdaq: GENE) is a diversified molecular diagnostics company. A global leader in genomics-based tests in health, wellness and serious disease through its geneType and EasyDNA brands. GTG offers cancer predictive testing and assessment tools to help physicians to improve health outcomes for people around the world. The company has a proprietary risk stratification platform that has been developed over the past decade and integrates clinical and genetic risk to deliver actionable outcomes to physicians and individuals. Leading the world in risk prediction in oncology, cardiovascular and metabolic diseases, Genetic Technologies continues to develop risk assessment products. For more information, please visit www.genetype.com
Forward Looking Statements
This announcement may contain forward-looking statements about the Company's expectations, beliefs or intentions regarding, among other things, statements regarding the expected use of proceeds. In addition, from time to time, the Company or its representatives have made or may make forward-looking statements, orally or in writing. Forward-looking statements can be identified by the use of forward-looking words such as "believe," "expect," "intend," "plan," "may," "should" or "anticipate" or their negatives or other variations of these words or other comparable words or by the fact that these statements do not relate strictly to historical or current matters. These forward-looking statements may be included in, but are not limited to, various filings made by the Company with the U.S. Securities and Exchange Commission, press releases or oral statements made by or with the approval of one of the Company's authorized executive officers. Forward-looking statements relate to anticipated or expected events, activities, trends or results as of the date they are made. As forward-looking statements relate to matters that have not yet occurred, these statements are inherently subject to risks and uncertainties that could cause the Company's actual results to differ materially from any future results expressed or implied by the forward-looking statements. Many factors could cause the Company's actual activities or results to differ materially from the activities and results anticipated in such forward-looking statements as detailed in the Company's filings with the Securities and Exchange Commission and in its periodic filings with the ASX in Australia and the risks and risk factors included therein. In addition, the Company operates in an industry sector where securities values are highly volatile and may be influenced by economic and other factors beyond its control. The Company does not undertake any obligation to publicly update these forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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