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About GEN Digital Inc. (NASDAQ: GEN)
GEN Digital Inc. (formerly NortonLifeLock) is a globally recognized leader in consumer cybersecurity, dedicated to empowering individuals and families to live their digital lives safely, privately, and confidently. Headquartered in Tempe, Arizona, and Prague, Czech Republic, GEN operates across more than 150 countries, serving nearly 500 million users worldwide. The company’s portfolio includes some of the most trusted and widely recognized brands in the cybersecurity industry, such as Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.
Core Business Areas
GEN specializes in three critical pillars of digital safety:
- Cybersecurity: Offering advanced protection against malware, ransomware, and other online threats through products like Norton Antivirus, Avast, and AVG.
- Identity Protection: Through LifeLock and ReputationDefender, GEN provides comprehensive identity theft protection, including monitoring, alerts, and restoration services.
- Online Privacy: Tools like Norton Secure VPN and Avira Privacy Shield help users maintain their privacy by encrypting data and masking online activities.
Market Position and Competitive Edge
GEN stands out in the competitive cybersecurity landscape by combining a robust product portfolio with cutting-edge technologies such as AI-driven threat detection and real-time scam protection. Its proprietary AI tools, like Norton Genie, analyze complex cyber threats, including phishing scams and deepfake attacks, to provide proactive defense mechanisms. GEN’s ability to integrate these technologies seamlessly into its products ensures a comprehensive and user-friendly experience for its customers.
Revenue Model
GEN primarily generates revenue through a subscription-based model, catering to individual consumers and businesses. Its diversified offerings include multi-layered cybersecurity solutions, identity theft protection plans, and privacy tools. Additionally, GEN collaborates with employers and organizations to provide cybersecurity solutions as part of employee benefits programs, further expanding its market reach.
Industry Context and Challenges
Operating in the dynamic cybersecurity industry, GEN addresses the growing complexity of online threats, including AI-powered scams, ransomware, and identity theft. As cybercriminals adopt more sophisticated tactics, GEN continuously evolves its solutions to stay ahead of emerging risks. The company also faces competition from other cybersecurity providers, requiring constant innovation and customer-centric strategies to maintain its leadership position.
Consumer-Centric Approach
GEN’s mission to “power digital freedom” is evident in its commitment to consumer education and empowerment. Through initiatives like the Norton Cyber Safety Insights Report and partnerships with organizations like Discovery Education, GEN raises awareness about digital risks and promotes safe online practices. Its products are designed to be intuitive, enabling users of all technical skill levels to protect their digital lives effectively.
Global Impact
With a presence in over 150 countries, GEN has one of the world’s largest consumer Cyber Safety networks. The company’s solutions block billions of cyber threats annually, safeguarding personal information, financial assets, and digital identities. Its efforts extend beyond individual protection, as GEN collaborates with governments and organizations to combat global cybercrime.
Conclusion
GEN Digital Inc. is a cornerstone in the consumer cybersecurity industry, offering comprehensive solutions that address the multifaceted challenges of the digital age. By integrating advanced technologies, a diverse product portfolio, and a consumer-first approach, GEN empowers individuals and families to navigate the digital world safely and confidently.
Gen's Cyber Safety program, My Digital Life, in partnership with Discovery Education, has reached 214,000 students across 49 states in its first year, surpassing the initial goal of 100,000. The program provides educators with resources to teach students about online safety, addressing issues like cyberbullying, privacy risks, misinformation, and scams. 63% of participating students were from Title I schools, and 70% were from underrepresented ethnic/racial backgrounds.
The program offers free, ready-to-use tools for teachers through its website and Discovery Education Experience platform. In its second year, My Digital Life plans to launch in multiple new languages and expand internationally. Gen employees will also volunteer to speak directly with classrooms about the technology industry through Discovery Education's Career Connect initiative.
Gen's Q2/2024 Threat Report highlights the increasing use of AI in cyberattacks, with cybercriminals leveraging deepfakes and sophisticated scams to target consumers. Key findings include:
1. Gen blocked over 1 billion unique attacks each month, up 46% from last year.
2. 95% of attacks occur during web browsing.
3. Deepfake campaigns resulted in multi-million-dollar losses, including a $5 million cryptocurrency scam.
4. There's a 24% quarter-over-quarter increase in consumer ransomware attacks.
5. Digital identity theft is rising, with InfoStealers and Mobile Bankers targeting personal information.
The report emphasizes the need for increased vigilance and consumer education to combat these evolving threats.
Norton, a consumer Cyber Safety brand of Gen (NASDAQ: GEN), released insights on parents' views about AI in education and shared best practices for a safe back-to-school season. A recent survey found that 93% of parents with school-aged children are concerned about AI use in classrooms. Top worries include:
- 51% fear inappropriate content exposure
- 50% worry about biased or incorrect AI-generated content
- 46% are apprehensive about children sharing personal data online
Despite concerns, 49% of parents would approve of their child using AI for schoolwork. Norton recommends protecting personal information, verifying website safety, using a VPN, enabling age-appropriate settings, and promoting integrity and responsibility to keep children cybersafe at school.
LifeLock is hosting an interactive event at The Grove shopping center in Los Angeles on August 17, 2024, featuring reality star Justin Glaze. The event showcases LifeLock's new Personal Data Exposure Scan, a free tool that identifies public locations of individuals' private information to assess identity theft risk.
Attendees can enter the LifeLock Control Room, see themselves as holograms during the scan, and witness their reactions projected in 3D. The event aims to raise awareness about personal data vulnerability and empower people to regain control over their information.
The event runs from 1:00 PM to 5:00 PM PT at The Grove, 189 The Grove Dr., Los Angeles. Melissa Voeller, Head of Global Integrated Marketing at Gen, will be available for media interviews about LifeLock and the 'Out of Control' Campaign.
Gen is addressing the global cybersecurity skills gap through various initiatives. The company recognizes the growing demand for skilled cybersecurity professionals and the lack of diversity in the workforce. To bridge these gaps, Gen is:
- Partnering with organizations like Czechitas and Nasscom to promote diversity
- Joining the European Commission's Cybersecurity Skills Academy
- Sponsoring the Women4Cyber Mentoring Program
- Implementing DEI initiatives and inclusive hiring practices
- Offering educational programs for employees
- Supporting STEM education initiatives
Gen aims to create a future where everyone can succeed in the cybersecurity industry and collectively protect against evolving cyber threats.
Norton, a Gen Cyber Safety brand, partnered with National PTA to create The Smart Talk, a free resource helping families discuss digital safety and online privacy. In the 2023-2024 school year, 40 local PTAs hosted Smart Talk Conversations, with 58% in Title I schools, reaching over 3,500 students and family members. TheSmartTalk.org has grown to over 12,000 users, while National PTA's engagement efforts garnered 162,500+ social media impressions and delivered 29 e-newsletters to a 750K subscriber base. This initiative is part of Gen's broader efforts to provide Cyber Safety skills, complementing products like Norton 360 with device security and Parental Control features.
LifeLock, part of Gen™ (NASDAQ: GEN), has launched the 'Out of Control' campaign and the Personal Data Exposure Scan to raise awareness about identity theft risks. The free scan tool reveals how individuals' personal information is exposed in public places, helping them understand their vulnerability to identity theft. LifeLock's General Manager, Ian Bednowitz, emphasizes that even cautious individuals can be at risk due to everyday information sharing scenarios.
The campaign includes a live event at The Grove shopping center in Los Angeles on August 17, featuring internet personality Justin Glaze. Attendees can experience the scan in a holographic Control Room. With nearly 1 in 4 consumers having been victims of identity theft, LifeLock aims to provide an extra layer of protection and restore identities if theft occurs.
Gen Digital Inc. (NASDAQ: GEN) reported its Q1 FY2025 results, showing positive growth. Revenue increased by 2% to $965 million, while GAAP operating income rose 16% to $417 million. The company's non-GAAP results were equally impressive, with bookings up 3% to $913 million and diluted EPS increasing 13% to $0.53. Gen's CEO, Vincent Pilette, emphasized the growing need for cyber safety solutions amid increasing data breaches and AI-amplified scams. For Q2 FY25, Gen expects revenue between $965-$975 million and EPS of $0.53-$0.55. The company also reaffirmed its FY2025 guidance with revenue projected at $3,890-$3,930 million and EPS at $2.17-$2.23. Additionally, Gen announced a quarterly cash dividend of $0.125 per share.
Gen and the World Association of Girl Guides and Girl Scouts (WAGGGS) celebrated their decade-long partnership in Pune, India, highlighting the success of the Surf Smart 2.0 Programme. This initiative, co-developed by Norton and WAGGGS, aims to empower girls and young women aged 5-25 with digital knowledge and leadership skills for online safety.
Key achievements from April 2023 to April 2024 include:
- Reaching over 42,000 girls and young women
- 17,816 girls completing the programme and earning a badge
- 15,600+ downloads of the Surf Smart 2.0 curriculum
- Training of 6,500 volunteer leaders
- 143 Advocacy Champions trained across 7 countries
The programme also launched the Surf Smart Advocacy Fund, enabling young women in 10 countries to create campaigns for a safer, more accessible, and inclusive internet.
Norton, a consumer Cyber Safety brand of Gen™ (NASDAQ: GEN), has launched Norton Ultra VPN, a new all-in-one VPN service combining speed and reliability with advanced security, privacy, and identity features. The company now offers three VPN plans: Norton Secure VPN, Norton Ultra VPN, and Norton Ultra VPN Plus, catering to individuals, couples, and families respectively.
Key features of Norton Ultra VPN include:
- Privacy VPN for secure internet access
- Malware and scam protection
- Parental controls
- Password manager
- Dark web monitoring
- Privacy Monitor (US and Canada, Ultra VPN Plus only)
The new VPN lineup aims to provide comprehensive online protection against modern cyberthreats, with improved no-log policy and compatibility across Windows, Mac, Android, and iOS platforms.