Norton Expands AI-Powered Scam Protection Features Globally
Gen (NASDAQ: GEN) announced on November 3, 2025 a global expansion of Norton’s AI-powered Scam Protection across all Norton 360 and Norton mobile plans. The rollout extends real-time defenses across web, email, SMS, videos, and phone calls and includes Norton Scam Protection Pro for Norton 360 Advanced customers.
Key facts: Gen Threat Labs observed social engineering threats accounting for more than 80% of threats worldwide in the first three quarters of 2025, and Gen reported blocking an average of 110 social engineering-related attempts every second. New features include Deepfake Protection (English YouTube/Facebook), Safe Web, Safe SMS, Safe Email (Pro), Safe Call (Pro), and a Genie AI assistant. Deepfake Protection is in early access and has platform and system requirements.
Gen (NASDAQ: GEN) ha annunciato il 3 novembre 2025 una espansione globale della Scam Protection alimentata dall'AI di Norton su tutti i piani Norton 360 e Norton mobile. Il rollout estenderà le difese in tempo reale su web, email, SMS, video e telefonate e include Norton Scam Protection Pro per i clienti Norton 360 Advanced.
Fatti chiave: Gen Threat Labs hanno osservato minacce di social engineering che rappresentano più dell'80% delle minacce a livello mondiale nei primi tre trimestri del 2025, e Gen ha riferito di bloccare in media 110 tentativi legati al social engineering ogni secondo. Le nuove funzionalità includono Deepfake Protection (YouTube/Facebook in inglese), Safe Web, Safe SMS, Safe Email (Pro), Safe Call (Pro) e un assistente Genie AI. Deepfake Protection è in accesso anticipato ed ha requisiti di piattaforma e di sistema.
Gen (NASDAQ: GEN) anunció el 3 de noviembre de 2025 una expansión global de la Protección Contra Estafas impulsada por IA de Norton para todos los planes Norton 360 y Norton móvil. El despliegue extiende defensas en tiempo real a través de web, correo electrónico, SMS, videos y llamadas y incluye Norton Scam Protection Pro para clientes de Norton 360 Advanced.
Datos clave: Gen Threat Labs observó amenazas de ingeniería social que representan más del 80% de las amenazas a nivel mundial en los primeros tres trimestres de 2025, y Gen reportó bloquear un promedio de 110 intentos relacionados con ingeniería social por segundo. Las nuevas características incluyen Deepfake Protection (Inglés YouTube/Facebook), Safe Web, Safe SMS, Safe Email (Pro), Safe Call (Pro) y un asistente Genie AI. Deepfake Protection está en acceso temprano y tiene requisitos de plataforma y del sistema.
젠(나스닥: GEN)은 2025년 11월 3일에 Norton의 AI 기반 스캠 보호 기능을 Norton 360 및 Norton 모바일 모든 플랜에 전 세계적으로 확장한다고 발표했습니다. 이 롤아웃은 웹, 이메일, SMS, 비디오 및 전화 통화에 걸친 실시간 방어를 확장하며 Norton 360 Advanced 고객을 위한 Norton Scam Protection Pro를 포함합니다.
주요 사실: Gen Threat Labs는 2025년 처음 세 분기 동안 사회공학 위협이 전 세계 위협의 80% 이상을 차지했다고 관찰했으며 Gen은 초당 약 110건의 사회공학 관련 시도를 차단했다고 보고했습니다. 새로운 기능으로는 Deepfake Protection(영어 YouTube/페이스북), Safe Web, Safe SMS, Safe Email(Pro), Safe Call(Pro) 및 Genie AI 어시스턴트가 포함됩니다. Deepfake Protection은 초기 액세스 중이며 플랫폼 및 시스템 요구 사항이 있습니다.
Gen (NASDAQ: GEN) a annoncé le 3 novembre 2025 une expansion mondiale de la Protection contre les arnaques alimentée par l’IA de Norton pour tous les plans Norton 360 et Norton mobile. Le déploiement étend les défenses en temps réel sur le web, l’e-mail, les SMS, les vidéos et les appels, et inclut Norton Scam Protection Pro pour les clients Norton 360 Advanced.
Faits clés : Gen Threat Labs a observé que les menaces d’ingénierie sociale représentent plus de 80% des menaces mondiales au cours des trois premiers trimestres de 2025, et Gen a signalé bloquer en moyenne 110 tentatives liées à l’ingénierie sociale par seconde. Les nouvelles fonctionnalités incluent Deepfake Protection (YouTube/Facebook en anglais), Safe Web, Safe SMS, Safe Email (Pro), Safe Call (Pro) et un assistant Genie AI. Deepfake Protection est en accès anticipé et nécessite des exigences de plateforme et de système.
Gen (NASDAQ: GEN) hat am 3. November 2025 eine globale Expansion von Nortons KI-basiertem Scam-Schutzwerk für alle Norton 360- und Norton Mobile-Pläne angekündigt. Der Rollout erweitert Echtzeitschutz im Web, per E-Mail, SMS, Videos und Anrufen und schließt Norton Scam Protection Pro für Norton 360 Advanced-Kunden ein.
Wichtige Fakten: Gen Threat Labs stellten fest, dass Social-Engineering-Bedrohungen mehr als 80% der weltweiten Bedrohungen in den ersten drei Quartalen 2025 ausmachen, und Gen meldete, dass durchschnittlich 110 social-engineering-bezogene Versuche pro Sekunde blockiert wurden. Neue Funktionen umfassen Deepfake Protection (Englisch YouTube/Facebook), Safe Web, Safe SMS, Safe Email (Pro), Safe Call (Pro) und einen Genie AI-Assistenten. Deepfake Protection befindet sich im Early Access und hat Plattform- und Systemanforderungen.
Gen (NASDAQ: GEN) أعلن عن 3 نوفمبر 2025 توسيعاً عالمياً لـ Norton’s AI-powered Scam Protection عبر جميع خطط Norton 360 ونورتون للأجهزة المحمولة. سيشمل النشر تعزيزات في الوقت الفعلي عبر الويب والبريد الإلكتروني وSMS والفيديوهات والمكالمات الهاتفية ويشمل Norton Scam Protection Pro لعملاء Norton 360 Advanced.
الحقائق الأساسية: لاحظ Gen Threat Labs أن تهديدات الهندسة الاجتماعية تشكل أكثر من 80% من التهديدات على مستوى العالم في أول ثلاثة أرباع من 2025، وأفادت Gen بأنها أصدرت حظراً بمتوسط 110 محاولة متعلقة بالهندسة الاجتماعية في الثانية الواحدة. تشمل الميزات الجديدة Deepfake Protection (باللغة الإنجليزية لـ YouTube/Facebook)، Safe Web، Safe SMS، Safe Email (Pro)، Safe Call (Pro)، ومساعد Genie AI. Deepfake Protection في الوصول المبكر ويتطلب متطلبات من النظام والمنصة.
- Global rollout of Norton Scam Protection across all Norton 360 and mobile plans
- Protection included at no extra cost on Norton Cyber Safety products
- Gen blocked an average of 110 social engineering attempts per second
- Deepfake Protection limited to English videos on YouTube and Facebook and is in early access
- Automatic Deepfake Protection requires a Windows Copilot+ PC with compatible Qualcomm or Intel processors
Insights
Norton expands global AI scam defenses across desktop and mobile, adding free and premium features to Norton plans.
Bold rollout of Gen’s Norton Scam Protection makes AI-driven defenses available worldwide on Norton 360 and mobile plans. The suite covers web, email, SMS, video and calls and includes Deepfake Protection for English videos, Safe Web, Safe SMS, and a Genie AI assistant. The company also extends a premium tier, Norton Scam Protection Pro, adding Safe Email and Safe Call to Norton 360 Advanced plans.
Effectiveness depends on stated limits and compatibility: Deepfake Protection is English-only for YouTube and Facebook and requires a Windows Copilot+ PC with specific processors and browsers. Safe SMS and Genie features target mobile, and some protections are in early access. The announcement cites that social engineering accounted for more than
Watch short-term adoption of free inclusions and uptake of the premium Pro tier during the holiday season and device launches in retail. Key monitorables: availability timing across markets, the scope of Deepfake Protection beyond English video, and compatibility rollouts for Windows Copilot+ hardware; expect initial signal within the coming holiday sales period and early access phases.
Norton makes AI-powered scam protection a global standard as convincing scams continue to dominate the threat landscape
Scams are often the first step in a chain of cyberthreats that can lead to devastating financial loss and identity theft. Gen Threat Labs has found social engineering threats – which include scams – remain the most widespread threat on desktop and mobile devices, accounting for more than
"We're making Norton AI-powered scam defense as universal as the scams themselves," said Leena Elias, Chief Product Officer at Gen. "By expanding Norton Scam Protection across every Norton market, we're not just rolling out technology – we're raising the bar for what online safety means: that no matter where you live, you deserve the same chance to protect yourself from sophisticated scams."
Norton Scam Protection is included at no extra cost as part of Norton Cyber Safety products on desktop and mobile, including Norton AntiVirus Plus, Norton Mobile Security, and Norton 360 plans. Key features include:
- Deepfake Protection: Provides instant detection of malicious AI-generated audio in English language video content on YouTube and Facebook. Compatible with AI PCs for automatic protection.
- Safe Web: Provides advanced AI scam protection when shopping or browsing online.
- Safe SMS: Uses Norton Genie AI to detect sophisticated scams in text messages by analyzing the meaning of words used by scammers. Available exclusively on mobile, where you need it most.
- Genie AI-powered Assistant: Provides instant scam guidance and advice on suspicious offers with a single tap – now with Deepfake Protection* for English-language YouTube videos, plus trusted insights on cyber safety and Norton products.
For those not yet using Norton products, the free Norton Private Browser offers built-in Safe Web Scam Protection to help block phishing websites and create a safer online shopping experience.
Norton is also extending its premium tier, Norton Scam Protection Pro, to all Norton 360 Advanced plans worldwide. The enhanced version adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they're opened, and Safe Call, which blocks or labels scam and junk calls to help people stay protected in their everyday digital lives.
This holiday season, Norton Mobile Scam Defense and Norton 360 Plus for Mobile will be available through select retailers worldwide, helping people protect their new phones from scams the moment they're unboxed. To learn more about how you can avoid being scammed, visit https://norton.com/feature/ai-scam-protection.
*Deepfake Protection in the Norton Genie AI Assistant is in early access phase and supports English-language YouTube videos only. Compatible with traditional and AI PCs, Mac, Android, and iOS.
Deepfake Protection Disclaimer: Automatic Deepfake Protection works only on YouTube and Facebook for videos in English, manual scan can be used on other platforms. It requires a Windows Copilot+ PC with a compatible Qualcomm or Intel processor and a supported browser. For system requirements and compatibility, see https://norton.com/deepfakesupport.
About Norton
Norton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member of the Coalition Against Stalkerware. Learn more at Norton.com and GenDigital.com.
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Mike Healey |
Courtney Rowles |
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Gen |
Edelman for Gen |
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SOURCE Gen Digital Inc.
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