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What matters to small businesses on Election Day

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GoDaddy (NYSE: GDDY) surveyed over 2,000 small business owners about their top concerns for the upcoming November 5 election. The results show that policies aimed at lowering inflation, easing tax burdens, and addressing the cost of living are primary concerns for small business owners this election season.

Key findings include:

  • 93% believe addressing wage and cost inflation should be a top priority
  • 50% rank tax reform as a top policy priority
  • 32% cite the rising cost of housing as a barrier to achieving 'The American Dream'
  • 18% report changing how they vote in federal elections since becoming business owners
  • 51% anticipate the election will have a moderate to major impact on their businesses
  • 77% aim to grow their business in the next 12 months

Despite economic uncertainty, small business owners remain resilient and optimistic about their future.

GoDaddy (NYSE: GDDY) ha intervistato oltre 2.000 piccoli imprenditori riguardo le loro principali preoccupazioni per le imminenti elezioni del 5 novembre. I risultati mostrano che le politiche volte a ridurre l'inflazione, alleggerire il carico fiscale e affrontare il costo della vita sono preoccupazioni primarie per i piccoli imprenditori in questa stagione elettorale.

I principali risultati includono:

  • Il 93% ritiene che affrontare l'inflazione salariale e dei costi dovrebbe essere una priorità assoluta
  • Il 50% classifica la riforma fiscale come una priorità politica fondamentale
  • Il 32% cita l'aumento del costo della casa come un ostacolo per raggiungere 'Il Sogno Americano'
  • Il 18% riporta di aver cambiato il proprio modo di votare alle elezioni federali dopo essere diventati imprenditori
  • Il 51% prevede che le elezioni avranno un impatto moderato o significativo sulle loro attività
  • Il 77% mira a far crescere la propria attività nei prossimi 12 mesi

Nonostante l'incertezza economica, i piccoli imprenditori rimangono resilienti e ottimisti riguardo al loro futuro.

GoDaddy (NYSE: GDDY) encuestó a más de 2,000 propietarios de pequeñas empresas sobre sus principales preocupaciones para las próximas elecciones del 5 de noviembre. Los resultados muestran que las políticas destinadas a reducir la inflación, aliviar la carga fiscal y abordar el costo de vida son preocupaciones primordiales para los propietarios de pequeñas empresas en esta temporada electoral.

Los hallazgos clave incluyen:

  • El 93% cree que abordar la inflación de salarios y costos debería ser una prioridad principal
  • El 50% clasifica la reforma fiscal como una prioridad política principal
  • El 32% cita el aumento del costo de la vivienda como una barrera para alcanzar 'El Sueño Americano'
  • El 18% informa haber cambiado su forma de votar en elecciones federales desde que se convirtieron en empresarios
  • El 51% anticipa que las elecciones tendrán un impacto moderado a significativo en sus negocios
  • El 77% tiene como objetivo hacer crecer su negocio en los próximos 12 meses

A pesar de la incertidumbre económica, los propietarios de pequeñas empresas se mantienen resilientes y optimistas sobre su futuro.

GoDaddy (NYSE: GDDY)는 2,000명 이상의 소상공인들에게 오는 11월 5일 선거에 대한 주요 우려 사항을 조사했습니다. 그 결과, 인플레이션 낮추기, 세금 부담 완화, 생활비 문제 해결과 관련된 정책이 소상공인들에게 가장 큰 우려 사항으로 나타났습니다.

주요 발견 사항은 다음과 같습니다:

  • 93%가 임금 및 비용 인플레이션 문제를 최우선 과제로 삼아야 한다고 믿고 있습니다.
  • 50%가 세금 개혁을 주요 정책 우선순위로 뽑았습니다.
  • 32%는 주택 비용 증가를 '아메리칸 드림'을 이루는 데에 장애물로 언급하였습니다.
  • 18%는 사업을 시작한 이후 연방 선거에서 투표 방식을 변경했다고 보고했습니다.
  • 51%는 선거가 자신의 사업에 중간 정도에서 큰 영향을 미칠 것으로 예상하고 있습니다.
  • 77%는 향후 12개월 내에 사업을 성장시키려고 하고 있습니다.

경제적 불확실성에도 불구하고, 소상공인들은 회복력과 미래에 대한 낙관성을 유지하고 있습니다.

GoDaddy (NYSE: GDDY) a interrogé plus de 2 000 propriétaires de petites entreprises sur leurs principales préoccupations pour les prochaines élections du 5 novembre. Les résultats montrent que les politiques visant à réduire l'inflation, alléger la charge fiscale et s'attaquer au coût de la vie sont des préoccupations majeures pour les petits entrepreneurs en cette saison électorale.

Les principales conclusions incluent :

  • 93 % estiment que lutter contre l'inflation des salaires et des coûts doit être une priorité absolue
  • 50 % classent la réforme fiscale comme une priorité politique essentielle
  • 32 % citent l'augmentation du coût du logement comme un obstacle à la réalisation du 'Rêve Américain'
  • 18 % signalent avoir changé leur manière de voter lors des élections fédérales depuis qu'ils sont devenus entrepreneurs
  • 51 % prévoient que les élections auront un impact modéré à important sur leur entreprise
  • 77 % visent à développer leur entreprise au cours des 12 prochains mois

Malgré l'incertitude économique, les propriétaires de petites entreprises demeurent résilients et optimistes quant à leur avenir.

GoDaddy (NYSE: GDDY) hat über 2.000 kleine Geschäftsinhaber zu ihren Hauptsorgen bezüglich der bevorstehenden Wahlen am 5. November befragt. Die Ergebnisse zeigen, dass Politiken, die auf die Senkung der Inflation, die Entlastung der Steuerlast und die Bekämpfung der Lebenshaltungskosten abzielen, die Hauptsorgen der kleinen Geschäftsinhaber in dieser Wahlzeit sind.

Wichtige Erkenntnisse umfassen:

  • 93% glauben, dass die Bekämpfung von Löhnen und Kosteninflation oberste Priorität haben sollte
  • 50% sehen Steuerreform als vorrangige politische Priorität an
  • 32% nennen die steigenden Wohnkosten als ein Hindernis für das Erreichen des 'Amerikanischen Traums'
  • 18% berichten, dass sie ihren Abstimmungsverhalten bei Bundeswahlen seit ihrer unternehmerischen Tätigkeit geändert haben
  • 51% erwarten, dass die Wahl einen mäßigen bis erheblichen Einfluss auf ihr Geschäft haben wird
  • 77% streben an, ihr Geschäft in den nächsten 12 Monaten zu wachsen

Trotz wirtschaftlicher Unsicherheiten bleiben kleine Geschäftsinhaber resilient und optimistisch in Bezug auf ihre Zukunft.

Positive
  • 77% of small business owners aim to grow their business in the next 12 months
  • 38% believe federal government leadership will have a positive impact on their business over the next four years
Negative
  • Only 27% of small businesses expect more revenue in the next six months
  • 70% believe above-average inflation will last for at least another year
  • 34% cite increases in operating costs as their most significant economic challenge
  • Only 24% believe current federal tax incentives effectively promote growth and investment for small businesses

Insights

The GoDaddy survey provides valuable insights into small business owners' concerns ahead of the 2024 U.S. election. Key findings include:

  • Inflation is the top concern, with 93% prioritizing it and 66% seeking more federal support.
  • Tax reform is crucial, with 50% ranking it as a top priority.
  • Cost of living, particularly housing, is a significant barrier to the "American Dream" for 32% of respondents.

The survey reveals a split impact of the election on businesses, with 51% expecting moderate to major effects. Interestingly, 18% of owners report changing their voting habits since starting their business. Despite economic uncertainties, 77% aim to grow their business in the next year, showing resilience.

For GoDaddy, this survey positions them as an advocate for small businesses, potentially strengthening their brand among this important customer base. However, the direct impact on GoDaddy's stock may be , as the survey itself doesn't indicate immediate changes to the company's financial performance.

Top of mind: inflation, taxes, wages and cost of living, reveals GoDaddy survey

TEMPE, Ariz., Oct. 8, 2024 /PRNewswire/ -- With the number of small businesses on the rise, entrepreneurs represent an important voting block as November 5 approaches. According to the U.S. Department of the Treasury1, the U.S. registered more than 430,000 small business applications monthly in 2024 - 50% more than in 2019 - so addressing small business owners' concerns could help candidates differentiate themselves with Election Day less than one month away.

To help advocate for these entrepreneurs, GoDaddy (NYSE: GDDY) surveyed more than 2,000 small business owners about their top concerns as they head for the polls. The results showed that policies intended to lower inflation, ease tax burdens and the cost of living are top of mind for small business owners this election season.

What matters most to small business voters

  • Inflation: 93% of survey respondents believe addressing wage and cost inflation should be a top priority for the next administration. Nearly 70% believe that above-average inflation will last for at least another year, and 1 in 3 (34%) cite increases in operating costs as the most significant economic challenge they currently face. Two in three (66%) indicated a desire for greater federal support to small businesses to mitigate rising costs.
  • Tax Policy: 50% rank tax reform as a top policy priority. Just 24% believe current federal tax incentives for small businesses effectively promote growth and investment.
  • Cost of Living: The cost of housing increasing faster than people's incomes creates a barrier to achieving "The American Dream," said nearly 1 out of every 3 (32%) respondents. More women (36%) than men (27%) feel this is true.

Owning a small business impacts the way owners vote

For many respondents, being a small business owner impacts how they vote, according to GoDaddy's survey results. Nearly 1 in 5 (18%) of respondents report changing how they vote in federal elections since becoming a business owner.

More broadly, small business owners are evenly split on how the upcoming election will impact their businesses.

  • Scale of Impact: 51% anticipate the election will have a moderate to major impact, and 49% predict that it will have a minor or no impact.
  • Positive or Negative Impact: 38% believe that federal government leadership will have a positive impact on their business over the next four years, and only 16% anticipate a negative impact, with nearly half (46%) anticipating a neutral impact.

Grit and resilience despite uncertainty

Despite facing economic uncertainty, small business owners are bullish about their future, with 77% reporting that their goal is to grow their business in the next 12 months. At the same time, only 27% of small businesses expect more revenue from their business in the next six months, with 41% expecting no change.

"Small businesses are vital to our communities and economy," said Jared Sine, GoDaddy chief strategy and legal officer. "It's important that our elected officials consider small business owners' concerns as they create policies at the federal, state, and local levels. When small businesses thrive, we all win."

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in person. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place, and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.

1 Van Nostrand, E. (2024) Small Business and Entrepreneurship in the Post-COVID Expansion. Available at: https://home.treasury.gov/news/featured-stories/small-business-and-entrepreneurship-in-the-post-covid-expansion#:~:text=Entrepreneurship%20continues%20to%20surge%3A%20the,percent%20more%20than%20in%202019. (1 October 2024).

Source: GoDaddy Inc.

(PRNewsfoto/GoDaddy Inc.)

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/what-matters-to-small-businesses-on-election-day-302270019.html

SOURCE GoDaddy

FAQ

What are the top concerns for small business owners in the upcoming election according to GoDaddy's survey?

According to GoDaddy's survey, the top concerns for small business owners in the upcoming election are policies aimed at lowering inflation, easing tax burdens, and addressing the cost of living.

How many small business owners surveyed by GoDaddy (GDDY) believe addressing inflation should be a top priority?

93% of small business owners surveyed by GoDaddy believe addressing wage and cost inflation should be a top priority for the next administration.

What percentage of small business owners plan to grow their business in the next 12 months according to GoDaddy's survey?

77% of small business owners reported that their goal is to grow their business in the next 12 months, according to GoDaddy's survey.

How has becoming a business owner affected voting habits according to GoDaddy's (GDDY) survey?

According to GoDaddy's survey, 18% of respondents report changing how they vote in federal elections since becoming a business owner.

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