GoDaddy Venture Forward Quarterly Newsletter Q4, 2024

Rhea-AI Summary

GoDaddy's Venture Forward initiative released its Q4 2024 newsletter and 2024 annual report, showcasing significant insights into microbusiness trends across Australia, Canada, UK, and US. Key findings reveal that 75% of microbusiness owners relaunch after setbacks, with 39% of these ventures becoming their main household income.

The report highlights that each microbusiness contributes to 7 jobs at the county level. Beauty and Health/Medical sectors lead e-commerce industries across most countries. Notable growth was observed in US states, with Delaware showing a remarkable 65% one-year growth in microbusiness count.

In the UK, AI adoption is driving job creation, with AI-using microbusinesses being twice as likely to employ others compared to non-AI users. The study also found that areas with higher population migration showed increased microbusiness density.

NORTHAMPTON, MA / ACCESSWIRE / December 16, 2024 / GoDaddy

Originally published on GoDaddy LinkedIn

Welcome to the latest issue of the GoDaddy Venture Forward newsletter! Here we share our latest exclusive data, insights and news about small and microbusinesses.

Venture Forward is a GoDaddy research initiative started in 2018 to quantify the growth and impact of online microbusinesses on their local economies, and to provide a unique view into the attitudes, demographics and needs of these entrepreneurs. To date, Venture Forward has surveyed more than 50,000 entrepreneurs with a digital presence, making it the source for microbusiness data and insights. GoDaddy defines microbusinesses as small businesses with a unique domain, an active website and most often fewer than 10 employees.

If you haven't already, subscribe to this newsletter to get updates in your LinkedIn feed each quarter!

Alexandra Rosen
Global Head, Venture Forward

Updated Microbusiness Data Hub

We refreshed the Venture Forward Microbusiness Data Hub through September 2024 across Australia, Canada, U.K. and U.S., including updated microbusiness density data, U.S. Microbusiness Activity Index and global e-commerce trends.

Here are two sets of rankings - the first by sector of the economy and the second by Microbusiness Density across geographies - for the U.S., U.K., Canada and Australia:

• Top five e-commerce industries (based on order count) in each country:

COUNTRY	TOP	2ND	3RD	4TH	5TH
U.S.	Beauty	Health/Medical	Retail	Fitness/Wellness	Fashion
U.K.	Beauty	Pets	Health/Medical	Fitness/Wellness	Retail
Canada	Beauty	Health/Medical	Fitness/Wellness	Sports	Auto
Australia	Health/Medical	Beauty	Fitness/Wellness	Education	Pets
Source: GoDaddy Venture Forward, Q2 2024

• Top five areas ranked by Microbusiness Density (the number of microbusinesses per 100 people) in each country:

COUNTRY	TOP	2ND	3RD	4TH	5TH
Australia (SA3)	Adelade City	Sydney Inner City	Melbourne City	North Sydney - Mosman	Eastern Suburbs - North
Microbusiness Density	6	6	5	5	4
Canada (Province)	British Columbia	Ontario	Alberta	Quebec	Yukon
Microbusiness Density	3	2	2	2	1
U.K. (Constituency)	Cities of London and Westminster	Stoke-on-Trent South	St Albans	Holborn and St Pancras	Hackney South and Shoreditch
Microbusiness Density	23	14	9	9	8
U.S. (Lg. Metros: pop. 400K+)	New York, NY	Tulsa, OK	Las Vegas, NV	Ft. Lauderdale, FL	Miami, FL
Microbusiness Density	29	27	20	20	19
Source: GoDaddy Venture Forward, Q2 2024

Download the data

GoDaddy Venture Forward Annual 2024 Report + New Interactive Landing Page

Venture Forward released its 2024 annual report across Australia, Canada, the United Kingdom and the United States with a new interactive landing page, including an customizable map with microbusiness data points over time on digital businesses with typically fewer than 10 employees. We invite you to explore and download the full report for extended insights and an exclusive dive into what's happening with online entrepreneurs in 2024.

• Top 10 States By Microbusiness Count Growth

STATE	1 year Microbusiness Count % Growth	5 year Microbusiness Count % Growth	Active Microbusinesses July/Aug '24	Microbusiness Density July/Aug '24
Delaware	65%	359%	381,543	38.4
Montana	45%	61%	83,132	7.6
Nevada	36%	44%	601,058	19.4
Washington	31%	50%	720,836	9.4
Colorado	24%	30%	598,249	10.4
New York	21%	29%	1,832,298	9.2
California	14%	19%	4,026,197	10.2
Florida	14%	32%	2,471,412	11.4
Oklahoma	14%	57%	289,666	7.3
Wyoming	14%	212%	112,421	19.5

2024 report highlights

Three-quarters of U.S. microbusiness owners relaunch after setbacks

75% of microbusiness owners who close a business don't give up, even if their efforts didn't yield a profit. Instead, they persist, launching new ventures. Of these, 39% become the main income for their households.

Microbusiness owners are placing greater confidence in themselves. They are less swayed by uncertainty in the economy. Only 39% say they are confident in the national economy. But 74% are optimistic about their business prospects in the next six months. Even among those pessimistic about the economy, one in four plans to hire within a year. Entrepreneurs are making decisions based on business needs rather than on the economy.

AI driving job creation in the United Kingdom

While some narratives suggest that AI may lead to the loss of jobs, GoDaddy's data suggests that among microbusinesses it is quite the opposite. Entrepreneurs are using the technology to automate time-intensive jobs such as copy-writing (70%), summarizing information (51%) and content creation (40%), which is allowing many to focus on expansion.

Microbusinesses using AI are twice as likely to employ at least one other person than those that do not, while nearly half (47%) of employees are at AI-supported businesses work full time, compared to 34% of employees at non-AI businesses.

Meanwhile, in the next twelve months, more a third (36%) of entrepreneurs using AI plan to hire more staff, compared to one in six (15%) who are not. They were also three times as likely anticipate "substantial" workforce expansion in the coming year.

Other Key Findings

Also revealed in the GoDaddy Venture Forward 2024 US Report: "In 2021, we first revealed the outsized economic impact made by microbusinesses. Together with economists and academic researchers, we uncovered that they drove up jobs and annual household median incomes, and drove down unemployment. Specifically, the job impact has grown from two or more jobs created for every microbusiness in 2020, to over seven jobs for every microbusiness entrepreneur on a county-level."

1. Economic Contribution: Microbusinesses, defined as businesses with fewer than ten employees, contribute to 7 jobs at the county level.

2. Entrepreneurial Resilience: 75% of microbusiness owners demonstrate exceptional perseverance by relaunching their ventures after setbacks, showing their adaptability and commitment despite challenges.

3. Technology Adoption: Entrepreneurs are increasingly leveraging digital tools and platforms, with significant use cases in e-commerce, marketing, and operational management, driving efficiency and competitiveness.

4. Community Impact: Microbusinesses are vital to strengthening communities, creating opportunities, and fostering a sense of connection through hyper-localized operations.

5. Growth Drivers: Small business owners identify personalized customer engagement, digital marketing, and innovative service offerings as key strategies for sustained growth in 2024.

6. Migration Impact: Areas that saw more people move into their counties, also saw a greater increase in the density of microbusinesses. The farther the move, the greater the impact.

Read the full report

In The News

US

Microbusiness Owners' Top Business Challenges and Opportunities Identified by GoDaddy Data - Small Business Currents

GoDaddy data points to high entrepreneurial activity across US states and cities, signalling opportunities to tailor products locally. A GoDaddy survey identified top challenges for microbusiness owners are marketing, accounting and healthcare, revealing areas for tailored solutions.

Read more in Small Business Currents

U.K.

The top five ways AI could help level the playing field for microbusinesses - Elite Business

GoDaddy surveyed UK small business owners and found 58% want the government to fund technology adoption, indicating a desire for tech subsidies. GoDaddy research suggests AI tools could significantly help microbusinesses compete by improving accounting, inventory and other tasks.

Read more here

Australia

Australian entrepreneurs thrive without degrees, GoDaddy finds - IT Brief

GoDaddy research found two-thirds of Australian entrepreneurs are succeeding without college degrees, showing opportunities to support non-traditional founders. Over 1.4 million Australians now have side hustles according to a study, pointing to a growing microbusiness economy especially since the pandemic.

Read more in IT Brief

Canada

Gen Z Entrepreneurs Ditching University In Favour Of Starting Their Own Businesses - Muskoka411

A GoDaddy study revealed 61% of Gen Z Canadians are skipping college to start their own businesses, highlighting motivated young entrepreneurs needing support. GoDaddy data shows microbusinesses are struggling to implement new technologies like AI, underscoring difficulties smaller companies face with digital adoption.

Read more in Muskoka411 here

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Contact Info:
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Website: https://www.3blmedia.com/profiles/godaddy
Email: info@3blmedia.com

SOURCE: GoDaddy

View the original press release on accesswire.com

FAQ

What is the microbusiness growth rate in Delaware according to GoDaddy's 2024 report?

According to GoDaddy's 2024 report, Delaware showed a 65% one-year growth rate in microbusiness count, with 381,543 active microbusinesses and a density of 38.4 microbusinesses per 100 people.

How many jobs does each microbusiness create according to GoDaddy's 2024 data?

According to GoDaddy's 2024 report, each microbusiness contributes to creating over 7 jobs at the county level, showing significant growth from 2 jobs per microbusiness in 2020.

What percentage of UK microbusinesses using AI plan to hire in the next year?

36% of UK entrepreneurs using AI plan to hire more staff in the next twelve months, compared to only 15% of those not using AI.

What are the top e-commerce industries in the US according to GoDaddy's Q2 2024 data?

According to GoDaddy's Q2 2024 data, the top five e-commerce industries in the US are: 1. Beauty, 2. Health/Medical, 3. Retail, 4. Fitness/Wellness, and 5. Fashion.

What percentage of microbusiness owners relaunch after business setbacks?

75% of microbusiness owners relaunch after setbacks, with 39% of these new ventures becoming their main household income source.

Which US metropolitan areas have the highest microbusiness density in 2024?

According to the report, the top US metropolitan areas by microbusiness density are: New York (29), Tulsa (27), Las Vegas (20), Ft. Lauderdale (20), and Miami (19) per 100 people.