GoDaddy Agency: A New Way to Help Digital Consultants Grow
GoDaddy (NYSE: GDDY) has launched GoDaddy Agency, a new partner program connecting digital agencies with small and mid-sized business leads. The program offers agencies exclusive access to GoDaddy's extensive customer base and comprehensive tools.
Key features include:
- Up to 20% commission on new client purchases through referral links
- Client matching based on agency strengths and goals
- Access to premium WordPress tools and expert support
- Co-branded marketing campaigns for top performers
- Dedicated Agency Success Manager support
According to a Promethean Research study, 68% of agencies focus on expanding service offerings, and 67% consider referrals important for growth. The program aims to address these needs by providing qualified leads from GoDaddy's existing customer base, particularly those who have shown interest through their Web Design Services team.
GoDaddy (NYSE: GDDY) ha lanciato GoDaddy Agency, un nuovo programma partner che collega le agenzie digitali con clienti di piccole e medie imprese. Il programma offre alle agenzie un accesso esclusivo all'ampia base clienti di GoDaddy e a strumenti completi.
Le caratteristiche principali includono:
- Fino al 20% di commissione sugli acquisti dei nuovi clienti tramite link di referral
- Abbinamento dei clienti in base ai punti di forza e agli obiettivi dell'agenzia
- Accesso a strumenti WordPress premium e supporto esperto
- Campagne di marketing co-branded per i migliori performer
- Supporto dedicato da parte di un Agency Success Manager
Secondo uno studio di Promethean Research, il 68% delle agenzie punta ad ampliare l'offerta di servizi e il 67% considera le referenze fondamentali per la crescita. Il programma mira a soddisfare queste esigenze fornendo lead qualificati dalla base clienti esistente di GoDaddy, in particolare da chi ha mostrato interesse attraverso il team di Web Design Services.
GoDaddy (NYSE: GDDY) ha lanzado GoDaddy Agency, un nuevo programa para socios que conecta agencias digitales con clientes de pequeñas y medianas empresas. El programa ofrece a las agencias acceso exclusivo a la amplia base de clientes de GoDaddy y a herramientas completas.
Las características principales incluyen:
- Hasta un 20% de comisión por compras de nuevos clientes a través de enlaces de referencia
- Emparejamiento de clientes basado en las fortalezas y objetivos de la agencia
- Acceso a herramientas premium de WordPress y soporte experto
- Campañas de marketing co-marcadas para los mejores rendimientos
- Soporte dedicado de un Agency Success Manager
Según un estudio de Promethean Research, el 68% de las agencias se enfoca en ampliar su oferta de servicios y el 67% considera las referencias importantes para el crecimiento. El programa busca atender estas necesidades proporcionando clientes potenciales calificados de la base actual de GoDaddy, especialmente aquellos que han mostrado interés a través del equipo de Servicios de Diseño Web.
GoDaddy (NYSE: GDDY)는 중소기업 고객과 디지털 에이전시를 연결하는 새로운 파트너 프로그램 GoDaddy Agency를 출시했습니다. 이 프로그램은 에이전시에 GoDaddy의 방대한 고객 기반과 종합 도구에 대한 독점 접근 권한을 제공합니다.
주요 특징은 다음과 같습니다:
- 추천 링크를 통한 신규 고객 구매 시 최대 20% 커미션
- 에이전시의 강점과 목표에 따른 고객 매칭
- 프리미엄 워드프레스 도구 및 전문가 지원 제공
- 우수 실적자 대상 공동 브랜드 마케팅 캠페인
- 전담 에이전시 성공 관리자 지원
Promethean Research의 연구에 따르면, 68%의 에이전시가 서비스 확장에 집중하며, 67%는 성장을 위해 추천이 중요하다고 생각합니다. 이 프로그램은 GoDaddy의 기존 고객 중 웹 디자인 서비스 팀을 통해 관심을 보인 고객을 중심으로 자격을 갖춘 리드를 제공하여 이러한 요구를 충족시키는 것을 목표로 합니다.
GoDaddy (NYSE : GDDY) a lancé GoDaddy Agency, un nouveau programme partenaire mettant en relation les agences digitales avec des prospects de petites et moyennes entreprises. Ce programme offre aux agences un accès exclusif à la vaste clientèle de GoDaddy ainsi qu'à des outils complets.
Les principales caractéristiques incluent :
- Jusqu'à 20 % de commission sur les achats des nouveaux clients via des liens de parrainage
- Appariement des clients selon les forces et objectifs de l'agence
- Accès aux outils WordPress premium et support expert
- Campagnes marketing co-marquées pour les meilleurs performeurs
- Support dédié d'un Agency Success Manager
Selon une étude de Promethean Research, 68 % des agences se concentrent sur l'élargissement de leur offre de services, et 67 % considèrent les recommandations comme essentielles pour la croissance. Le programme vise à répondre à ces besoins en fournissant des prospects qualifiés issus de la clientèle existante de GoDaddy, notamment ceux ayant manifesté de l'intérêt via leur équipe Web Design Services.
GoDaddy (NYSE: GDDY) hat GoDaddy Agency gestartet, ein neues Partnerprogramm, das digitale Agenturen mit kleinen und mittelständischen Unternehmen verbindet. Das Programm bietet Agenturen exklusiven Zugang zu GoDaddys umfangreicher Kundenbasis und umfassenden Tools.
Wichtige Merkmale sind:
- Bis zu 20 % Provision auf Neukundenkäufe über Empfehlungslinks
- Kundenabgleich basierend auf den Stärken und Zielen der Agentur
- Zugang zu Premium-WordPress-Tools und Expertenunterstützung
- Co-Branding-Marketingkampagnen für Top-Performer
- Dedizierte Unterstützung durch einen Agency Success Manager
Laut einer Studie von Promethean Research konzentrieren sich 68 % der Agenturen auf die Erweiterung ihres Dienstleistungsangebots, und 67 % halten Empfehlungen für wichtig für das Wachstum. Das Programm zielt darauf ab, diese Bedürfnisse zu erfüllen, indem es qualifizierte Leads aus der bestehenden Kundenbasis von GoDaddy bereitstellt, insbesondere von Kunden, die über das Web Design Services Team Interesse gezeigt haben.
- New revenue stream through 20% commission on referrals
- Access to GoDaddy's established customer base for qualified leads
- Premium tools and support system for partners
- Potential for increased visibility through co-branded marketing
- to U.S.-based agencies only
- Success depends on GoDaddy's ability to generate qualified leads
Insights
GoDaddy's new Agency program creates a strategic marketplace connecting agencies with SMBs, potentially increasing ecosystem value while generating commission revenue.
GoDaddy's launch of GoDaddy Agency represents a clever ecosystem expansion that transforms their existing small business customer base into a valuable asset for both sides of the marketplace. This two-sided platform positions GoDaddy as a strategic intermediary between digital agencies and the millions of entrepreneurs already using their tools.
The 20% commission structure creates a direct revenue stream with minimal additional operational costs, essentially monetizing GoDaddy's existing customer relationships. More importantly, this program addresses a fundamental market inefficiency - connecting service providers with qualified leads from businesses that have already expressed interest in professional support.
What makes this strategically significant is how it aligns with documented agency needs. The referenced Promethean Research shows 68% of agencies prioritize expanding service offerings and 67% cite referrals as key growth indicators - GoDaddy Agency directly addresses both pain points.
Rather than competing with agencies by expanding their own service offerings, GoDaddy is creating a partner ecosystem that strengthens their platform's value proposition. This approach could potentially increase customer retention by making their platform more valuable to both small businesses and service providers while creating a new revenue stream from the existing customer base - a textbook platform strategy execution.
GoDaddy's new agency program creates a qualified lead-generation ecosystem that monetizes their SMB customer base while supporting agency growth.
The new GoDaddy Agency program represents a significant market positioning move in the digital services ecosystem. Unlike typical affiliate programs that merely offer commission structures, GoDaddy has created a lead-matching mechanism that pre-qualifies potential clients who have already expressed service interest - dramatically increasing lead value for participating agencies.
The program's structure solves a critical challenge for digital agencies: consistent lead generation. By offering access to GoDaddy's millions of small business customers, agencies gain a potentially steady pipeline of pre-qualified prospects without the typical customer acquisition costs. Meanwhile, the 20% commission structure creates a new revenue stream for GoDaddy from services they aren't directly providing.
What's particularly noteworthy is the comprehensive support infrastructure, including dedicated Agency Success Managers and co-branded marketing opportunities. This indicates GoDaddy sees this as more than just a referral program - it's positioning itself as a platform connecting the digital services ecosystem.
For participating agencies, the program addresses their two primary growth challenges identified in the Promethean Research: expanding service offerings (68%) and generating referrals (67%). By helping agencies overcome these specific barriers while creating a new monetization channel for their existing customer base, GoDaddy has created a potentially valuable ecosystem that strengthens their position in the small business digital services market.
New partner program provides agencies with exclusive access to GoDaddy's small business base
With millions of entrepreneurs already using GoDaddy's tools, GoDaddy Agency is positioned as a strategic referral partner for digital agencies looking to scale their business efficiently through a steady stream of qualified leads.
Freelance, web developer, web design and digital marketing consulting agencies in the
GoDaddy Agency also helps such agency partners succeed by providing the tools, support, and insights they need to more efficiently and cost effectively build websites, manage digital marketing campaigns, launch online stores, and run client projects—empowering agencies to win more work and deliver better results.
"This program is designed to build meaningful connections between small businesses and the agency experts who can help bring their vision to life," said Joseph Palumbo, Go-to-Market and Agency Programs Director at GoDaddy. "By supporting both sides of the relationship – small businesses seeking services and design experts ready to deliver them – we're fostering ongoing partnerships built for mutual growth."
Built to Help Agencies Grow
The GoDaddy Agency program gives agency partners digital benefits to help their businesses:
- Earn up to
20% commission on new client purchases made through a unique referral link. - Get matched with prospective clients based on their agency's strengths, focus areas and growth goals.
- Access premium WordPress tools and expert support to resolve issues quickly and deliver on related projects.
- Gain exposure through co-branded marketing campaigns and joint initiatives for top-performing partners.
- Get expert guidance from a dedicated Agency Success Manager to navigate GoDaddy's extensive product portfolio and receive personalized recommendations to the solutions best suited for them.
Connecting Real Agencies to Real Leads
While others offer basic partner programs, GoDaddy Agency provides agencies with real, qualified small and mid-sized business customer referrals, many of whom have already expressed interest through GoDaddy's Web Design Services team. This sets GoDaddy Agency apart from other programs. GoDaddy customers represent a variety of businesses spanning across products and services, meaning agencies can engage with different potential customers throughout the year as their business needs and goals shift.
Tailored Support for Today's Agencies
In a Promethean Research study conducted last year on how digital agencies grow,
To apply to be a part of GoDaddy Agency, agencies can visit here.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
Source: GoDaddy Inc.
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SOURCE GoDaddy Inc.
FAQ
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