Journeys Names Stacy Doren Executive Vice President and Chief Marketing Officer
Journeys, a leader in teen fashion footwear retail, has appointed Stacy Doren as Executive Vice President and Chief Marketing Officer of the Journeys Group, effective August 1, 2024. Doren, an accomplished global brand executive, joins Journeys after a 24-year tenure at Levi's, where she most recently served as Vice President of Levi's Americas Marketing.
In her new role, Doren will lead all marketing functions, reporting directly to Journeys Group President Andy Gray. Her expertise in consumer-centric strategies, brand-building, and aligning brands with contemporary culture is expected to strengthen Journeys' relationship with consumers and drive the company's next phase of growth and innovation.
Journeys, un leader nella vendita al dettaglio di calzature moda per adolescenti, ha nominato Stacy Doren come Vice Presidente Esecutivo e Chief Marketing Officer del Journeys Group, con effetto dal 1 agosto 2024. Doren, un'esperta dirigente di marchi globali, si unisce a Journeys dopo aver trascorso 24 anni in Levi's, dove ha ricoperto recentemente il ruolo di Vice Presidente del Marketing per le Americhe di Levi's.
Nel suo nuovo ruolo, Doren guiderà tutte le funzioni di marketing, riferendo direttamente al Presidente del Journeys Group, Andy Gray. La sua esperienza in strategie incentrate sul consumatore, costruzione del marchio e allineamento dei marchi con la cultura contemporanea dovrebbe rafforzare la relazione di Journeys con i consumatori e guidare la prossima fase di crescita e innovazione dell'azienda.
Journeys, líder en la venta minorista de calzado de moda para adolescentes, ha nombrado a Stacy Doren como Vicepresidenta Ejecutiva y Directora de Marketing del Journeys Group, con efecto a partir del 1 de agosto de 2024. Doren, una ejecutiva de marca global, se une a Journeys tras 24 años en Levi's, donde más recientemente ocupó el cargo de Vicepresidenta de Marketing de Levi's para las Américas.
En su nuevo puesto, Doren liderará todas las funciones de marketing, reportando directamente al Presidente del Journeys Group, Andy Gray. Se espera que su experiencia en estrategias centradas en el consumidor, construcción de marca y alineación de marcas con la cultura contemporánea fortalezca la relación de Journeys con los consumidores y impulse la próxima fase de crecimiento e innovación de la empresa.
청소년 패션 신발 소매업체인 Journeys가 Stacy Doren을 2024년 8월 1일 부로 Journeys Group의 부사장 겸 최고 마케팅 책임자로 임명했습니다. Doren은 24년간 Levi's에서 근무한 경험이 있는 글로벌 브랜드 전문가로, 그곳에서 최근에는 Levi's 아메리카 마케팅 부사장으로 재직했습니다.
그녀는 새로운 역할에서 모든 마케팅 기능을 이끌며, Journeys Group의 CEO인 Andy Gray에게 직접 보고할 예정입니다. 소비자 중심 전략, 브랜드 구축, 현대 문화와의 브랜드 정렬에 대한 그녀의 전문성은 Journeys와 소비자 간의 관계를 강화하고 회사의 다음 성장 및 혁신 단계를 추진하는 데 기여할 것으로 예상됩니다.
Journeys, un leader dans le commerce de détail de chaussures de mode pour adolescents, a nommé Stacy Doren au poste de Vice-Présidente Exécutive et Directrice Marketing du Journeys Group, avec effet à partir du 1er août 2024. Doren, une cadre de marque mondial accomplie, rejoint Journeys après 24 ans passés chez Levi's, où elle a récemment occupé le poste de Vice-Présidente du Marketing pour les Amériques.
Dans son nouveau rôle, Doren dirigera toutes les fonctions marketing, reportant directement au Président du Journeys Group, Andy Gray. Son expertise en stratégies centrées sur le consommateur, en construction de marque et en alignement des marques avec la culture contemporaine devrait renforcer la relation de Journeys avec les consommateurs et contribuer à la prochaine phase de croissance et d'innovation de l'entreprise.
Journeys, ein führendes Unternehmen im Einzelhandel von modischer Jugend-Fußbekleidung, hat Stacy Doren zum Executive Vice President und Chief Marketing Officer der Journeys Group ernannt, mit Wirkung zum 1. August 2024. Doren, eine erfahrene Führungskraft auf globaler Markenebene, tritt Journeys nach einer 24-jährigen Karriere bei Levi's bei, wo sie zuletzt als Vice President für das Marketing von Levi's in den Amerikas tätig war.
In ihrer neuen Rolle wird Doren alle Marketingfunktionen leiten und direkt an den Präsidenten der Journeys Group, Andy Gray, berichten. Ihre Expertise in verbraucherzentrierten Strategien, Markenbildung und der Angleichung von Marken an zeitgenössische Kultur wird voraussichtlich die Beziehung von Journeys zu den Verbrauchern stärken und die nächste Wachstums- und Innovationsphase des Unternehmens vorantreiben.
- Appointment of an experienced marketing executive with 24 years at Levi's
- Potential for strengthened consumer relationships and brand excellence
- Strategic move to stay at the forefront of youth culture
- None.
--Accomplished Global Brand Executive Will Lead All Marketing Functions--
An accomplished global brand executive, Doren will lead all marketing functions, building on Journeys' foundation as a leader in teen fashion footwear retail.
"Stacy is an exceptional marketing leader with a resolute commitment to consumer-centric strategies. Her brand-building capabilities and strategic foresight make her the ideal partner in shaping Journeys' future chapters," said Journeys Group President Andy Gray.
Doren joins Journeys after an impressive 24-year tenure at Levi’s, where she held successive leadership roles, culminating in a decade-long role as Vice President of Levi's Americas Marketing. Most recently, she led a 50-person marketing team overseeing creative development, media, partnerships and activations, public relations, channel marketing, and brand environment for the company's largest business segment.
Under her guidance, she crafted and executed innovative marketing strategies that strengthened consumer affinity and drove commercial success. Her achievements include developing Levi’s full-funnel marketing offense, re-establishing the brand's cultural relevance with youth, helping to rejuvenate the women's business and grow lifestyle categories, and overseeing the high-profile launch of Levi’s stadium. In her new position at Journeys, Doren will report directly to Gray.
“I look forward to partnering with Stacy in developing the next chapter here at Journeys. Her expertise in leading teams to flawlessly execute integrated marketin gplans and her instrumental role in revitalizing global brands and aligning them with contemporary culture, position her perfectly to propel Journeys towards its next phase of growth and innovation. Stacy's appointment symbolizes our increased pursuit of brand excellence to strengthen the relationship with our consumers and empower Journeys to stay at the forefront of youth culture in the years ahead,” said Gray.
About Genesco Inc.
Genesco Inc. (NYSE: GCO) is a footwear focused company with distinctively positioned retail and lifestyle brands and proven omnichannel capabilities offering customers the footwear they desire in engaging shopping environments, including approximately 1,320 retail stores and branded e-commerce websites. Its Journeys, Little Burgundy and Schuh brands serve teens, kids and young adults with on-trend fashion footwear that inspires youth culture in the
View source version on businesswire.com: https://www.businesswire.com/news/home/20240722259254/en/
Genesco Media Contact
Claire S. McCall
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cmccall@genesco.com
Source: Genesco Inc.
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