JOHNSTON & MURPHY REVAMPS TWO MALL LOCATIONS

Rhea-AI Summary

Johnston & Murphy, an American premium lifestyle brand, has revamped its retail stores at The Mall at Short Hills, NJ, and Twelve Oaks Mall, MI. The redesigned stores feature sleek walnut slats, clean white tiles, oak floors, updated lighting, and bright finishes to create a modern and inviting atmosphere. The stores, measuring 2,000 and 1,343 square feet respectively, showcase the brand's comprehensive line of footwear, apparel, and accessories. The renovation aligns with the company's strategic decision based on rising mall foot-traffic and an increasing younger customer base. Johnston & Murphy aims to foster a modern image, evident in their 'Not Your Dad's Shoe Company' campaign. They operate 152 stores nationwide and plan further updates and expansions throughout the year.

Positive

• Revamped retail stores at Short Hills and Twelve Oaks to attract modern customers.
• Increased mall foot-traffic and younger customer base influencing strategic decisions.
• Johnston & Murphy operates 152 stores nationwide, indicating extensive market presence.

Negative

• None.

The American Premium Lifestyle Brand Redesigns Stores at Short Hills and Twelve Oaks Attracting Today's Modern Customer

NASHVILLE, Tenn., July 9, 2024 /PRNewswire/ -- American premium lifestyle brand Johnston & Murphy recently revamped the design of two retail locations at The Mall at Short Hills in Short Hills, N.J. and Twelve Oaks Mall in Novi, Mich. Both stores feature an evolution of the company's existing design with clean lines and quality finishes creating a bright and inviting atmosphere to display the brand's full line of footwear, apparel and accessories for today's modern customer.

"This is an exciting time for Johnston & Murphy. Our sales continue to be on a strong growth trajectory, and we are seeing encouraging trends in retail," said Danny Ewoldsen, president of Johnston & Murphy. "Most importantly, malls are bouncing back after the downturn brought on by the pandemic and attracting a younger shopper looking for an engaging retail experience and instant gratification. It was these data points that helped inform our strategic decision to invest in the redesign of these two premier mall locations."

The investment in the Short Hills and Twelve Oaks locations comes at a time of resurgence in American malls with increased foot-traffic and occupancy rates rising. Johnston & Murphy created an atmosphere that is modern, inviting and relevant for today. The Short Hills store, at 2,000 square feet, and Twelve Oaks at 1,343 square feet, feature sleek walnut slats and clean white tiles on the store front and oak floors, updated lighting and bright finishes on the interior. Each store houses a broad assortment of men's footwear, apparel, outerwear, small leather goods and bags as well as the new Spring line of casual athletic footwear featuring proprietary innovative comfort technology. The brand's casual athletic line of products is a growing category, attracting a younger consumer who is looking for comfort, value and innovation. Also seen throughout both stores is Johnston & Murphy's new image campaign which launched in April, titled 'Not Your Dad's Shoe Company', designed to reshape how customers think of the 174-year-old brand. The new campaign imagery enhances the overall ambience of each store environment creating a sense of modernity and sophistication.

Johnston & Murphy currently operates 66 retail stores, 62 factory outlets and 24 airport locations for a total of 152 stores nationwide. The company remains committed to its retail expansion and redesign goals, with updates planned for store locations in Tysons Corner and Scottsdale and three airport stores in Miami, Philadelphia and Pittsburgh later this year. In addition, a new store at Chicago Midway will open this Fall followed by the relocation of the Charlotte airport store to a larger, more elevated space.

ABOUT JOHNSTON & MURPHY
A division of Nashville-based Genesco Inc. (NYSE: GCO), Johnston & Murphy is an iconic American brand with a rich heritage that inspires its design aesthetic. Johnston & Murphy offers modern interpretations of classic styles to men and women who appreciate beautiful and functional products made with premium materials, great craftsmanship and enduring quality. Founded in 1850 and headquartered in Nashville, Tennessee, Johnston & Murphy products are available in more than 2,000 global retail and wholesale locations and at johnstonmurphy.com

Media Contact: Battalion PR, Marisa Drew at mdrew@battalionpr.com

View original content:https://www.prnewswire.com/news-releases/johnston--murphy-revamps-two-mall-locations-302191422.html

SOURCE Johnston & Murphy

FAQ

What recent changes did Johnston & Murphy make to their retail stores?

Johnston & Murphy revamped two retail stores at The Mall at Short Hills and Twelve Oaks Mall with sleek walnut slats, clean white tiles, oak floors, updated lighting, and bright finishes.

Why did Johnston & Murphy decide to redesign their stores?

The redesign was strategically based on increasing foot-traffic in malls and the rising interest of younger customers seeking a modern retail experience.

How many retail stores does Johnston & Murphy operate?

Johnston & Murphy operates 152 stores nationwide, including retail stores, factory outlets, and airport locations.

What is the focus of Johnston & Murphy's new image campaign?

The campaign, titled 'Not Your Dad's Shoe Company', aims to modernize the brand's image and appeal to a younger audience.

What future plans does Johnston & Murphy have for their store locations?

Johnston & Murphy plans further updates for stores in Tysons Corner, Scottsdale, and three airports (Miami, Philadelphia, Pittsburgh) and a new store opening at Chicago Midway this Fall.