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LocaliQ Reveals New Logo and ‘Seize Your Potential’ Campaign
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Gannett Co., Inc. (NYSE: GCI) has launched a new advertising campaign for its LocaliQ digital marketing solutions titled 'Seize Your Potential.' The campaign showcases testimonials from four small businesses in different sectors, highlighting their growth through LocaliQ's marketing platform. LocaliQ is designed to enhance customer engagement using data-driven insights and marketing automation. The campaign will run in select markets, including Austin and Nashville, through early November, promoting LocaliQ's aim to empower local businesses.
Positive
The 'Seize Your Potential' campaign is a strategic move to showcase LocaliQ's effectiveness, potentially increasing client acquisition.
Featured businesses report significant growth in leads and revenue after utilizing LocaliQ's marketing solutions.
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None.
Campaign Spotlights Success of Small Business Customers Using LocaliQ Digital Marketing Solutions
MCLEAN, Va.--(BUSINESS WIRE)--
LocaliQ, Gannett Co., Inc.’s (NYSE: GCI) Digital Marketing Solutions (DMS) business today announced the launch of a new brand advertising campaign. LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, CRM, and insight tools with expert-led services. The ‘Seize Your Potential’ campaign features customer testimonials from four small business customers spanning the healthcare, home improvement, tourism and entertainment industries.
“LocaliQ's digital marketing platform has brought hundreds of millions of local customers together with local businesses. We are continuously evolving and prioritizing our solutions to meet the needs of our valued customers across the country,” said Kris Barton, President of Digital Marketing Solutions at Gannett. “The new brand campaign not only reflects upon LocaliQ’s purpose of making communities stronger but speaks directly to prospective customers by highlighting how our technology drives success because we truly make their business our business.”
LocaliQ’s advanced digital platform uses proprietary marketing technology, data, and expertise to equip any business to prosper within local markets by optimizing the impact of their efforts at every stage of the marketing funnel and deliver more relevant messages to consumers.
The four small businesses featured in the campaign -- Capital ENT & Sinus Center (Austin, TX), Lion Country Safari (Palm Beach, FL), Nashville Children’s Theatre (Nashville, TN) and ROCK’N-IT Masonry (Salt Lake City, UT) have all seen considerable growth since using the LocaliQ platform, including an increase in leads and new clients, driving increased revenue growth.
“LocaliQ brings me high end clients. Their digital advertising has been the best thing that’s ever happened to my company,” said Bruce Kahlhamer, owner of ROCK’N-IT Masonry. “When LocaliQ came on board it was almost instant, clients were calling me and business was taking off.”
LocaliQ launched the ‘Seize Your Potential’ brand campaign, in collaboration with Helo, a creative production agency. The campaign includes :15, :30, and :60 videos which will run through early November in select markets including Austin and Dallas, Texas; Nashville, Tennessee as well as the New York and New Jersey region. The videos will also be featured on LocaliQ’s website and social channels including Facebook, Twitter, LinkedIn and YouTube as well as Gannett’s YouTube channel. The LocaliQ website will introduce the new visual identity in early 2023.
For more information on the campaign and the businesses featured, visit localiq.com/growwithus.
ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 45 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 150 local news media brands. Gannett also owns digital marketing services companies branded LocaliQ and runs one of the largest media-owned events business in the U.S., USATODAY NETWORK Ventures. To connect with us, visit www.gannett.com.
ABOUT LOCALIQ LocaliQ is an all-in-one marketing platform used by local businesses across the country to attract, convert and retain customers. A subsidiary of Gannett, LocaliQ has the local trust to evolve the way business owners reach the audiences that matter most. LocaliQ's proprietary technology leverages data and insights to optimize cross-channel marketing and deliver relevant messages to consumers with a robust suite that incorporates marketing automation, channel campaign management, CRM, and insight tools. In this digital world, we're on a mission to keep businesses thriving to empower the communities we serve. For more information, visit www.localiq.com.
