GameSquare's Stream Hatchet Unveils its Annual Live Streaming Trends Report for 2024
Stream Hatchet, a GameSquare Holdings (NASDAQ:GAME) subsidiary, released its 2024 live streaming trends report showing significant industry growth. The report highlights a 12% year-over-year increase in hours watched, totaling 32.5B hours. Twitch maintained market dominance with 61% market share, followed by YouTube Gaming (22.9%) and Kick (5.7%).
Key findings include strong subscriber growth with 16M monthly subscriptions purchased on Twitch, indicating a shift toward loyalty-based monetization. The report also notes the emergence of regional streaming platforms following Twitch's shutdown in South Korea and TikTok's brief interruption in the US. These events suggest further market diversification in 2025, with predictions of continued growth in creator economy and subscription-based models.
Stream Hatchet, una filiale di GameSquare Holdings (NASDAQ:GAME), ha rilasciato il suo rapporto sulle tendenze del live streaming per il 2024, evidenziando una significativa crescita del settore. Il rapporto sottolinea un aumento del 12% anno su anno delle ore di visione, per un totale di 32,5 miliardi di ore. Twitch ha mantenuto il dominio del mercato con il 61% di quota di mercato, seguito da YouTube Gaming (22,9%) e Kick (5,7%).
I principali risultati includono una forte crescita degli abbonati con 16 milioni di abbonamenti mensili acquistati su Twitch, indicando un cambiamento verso una monetizzazione basata sulla fedeltà. Il rapporto segnala anche l'emergere di piattaforme di streaming regionali a seguito della chiusura di Twitch in Corea del Sud e della breve interruzione di TikTok negli Stati Uniti. Questi eventi suggeriscono una maggiore diversificazione del mercato nel 2025, con previsioni di continua crescita nell'economia dei creator e nei modelli basati su abbonamento.
Stream Hatchet, una subsidiaria de GameSquare Holdings (NASDAQ:GAME), lanzó su informe sobre tendencias de streaming en vivo para 2024, mostrando un crecimiento significativo en la industria. El informe destaca un aumento del 12% interanual en las horas vistas, alcanzando un total de 32.5 mil millones de horas. Twitch mantuvo su dominio en el mercado con un 61% de participación, seguido de YouTube Gaming (22.9%) y Kick (5.7%).
Los hallazgos clave incluyen un fuerte crecimiento en suscriptores, con 16 millones de suscripciones mensuales compradas en Twitch, lo que indica un cambio hacia la monetización basada en la lealtad. El informe también observa la aparición de plataformas de streaming regionales tras el cierre de Twitch en Corea del Sur y la breve interrupción de TikTok en EE. UU. Estos eventos sugieren una mayor diversificación del mercado en 2025, con predicciones de crecimiento continuo en la economía de creadores y modelos basados en suscripción.
Stream Hatchet는 GameSquare Holdings(NASDAQ:GAME)의 자회사로서 2024년 라이브 스트리밍 트렌드 보고서를 발표하며 상당한 산업 성장을 보여주었습니다. 이 보고서는 전년 대비 12% 증가한 시청 시간을 강조하며, 총 325억 시간에 달합니다. Twitch는 시장 지배력을 유지했습니다 그 점유율은 61%이며, 이어서 YouTube Gaming(22.9%)와 Kick(5.7%)가 뒤따릅니다.
주요 발견 사항으로는 1600만 개의 월간 구독이 Twitch에서 구매되며, 이는 충성도 기반의 수익 모델로의 전환을 나타냅니다. 이 보고서는 또한 Twitch의 한국 내 서비스 중단과 미국 내 TikTok의 짧은 중단 이후 지역 스트리밍 플랫폼의 출현을 언급합니다. 이러한 사건들은 2025년까지의 시장 다양화를 제안하며, 창작자 경제와 구독 기반 모델의 지속적인 성장을 예측합니다.
Stream Hatchet, une filiale de GameSquare Holdings (NASDAQ:GAME), a publié son rapport sur les tendances du streaming en direct pour 2024, montrant une croissance significative dans l'industrie. Le rapport souligne une augmentation de 12% d'une année sur l'autre des heures regardées, totalisant 32,5 milliards d'heures. Twitch a maintenu sa domination sur le marché avec 61% de part de marché, suivi par YouTube Gaming (22,9%) et Kick (5,7%).
Les résultats clés incluent une forte croissance du nombre d'abonnés avec 16 millions d'abonnements mensuels achetés sur Twitch, indiquant un changement vers une monétisation basée sur la fidélité. Le rapport note également l'émergence de plateformes de streaming régionales suite à la fermeture de Twitch en Corée du Sud et à l'interruption brève de TikTok aux États-Unis. Ces événements suggèrent une diversification supplémentaire du marché d'ici 2025, avec des prévisions de croissance continue dans l'économie des créateurs et les modèles basés sur l'abonnement.
Stream Hatchet, eine Tochtergesellschaft von GameSquare Holdings (NASDAQ:GAME), veröffentlichte ihren Bericht über die Live-Streaming-Trends für 2024, der ein signifikantes Wachstum der Branche zeigt. Der Bericht hebt einen jährlichen Anstieg von 12% der angesehenen Stunden hervor, die insgesamt 32,5 Milliarden Stunden betragen. Twitch behielt die Marktdominanz mit einem Marktanteil von 61%, gefolgt von YouTube Gaming (22,9%) und Kick (5,7%).
Wichtige Erkenntnisse umfassen ein starkes Wachstum der Abonnenten mit 16 Millionen monatlichen Abonnements, die auf Twitch gekauft wurden, was auf einen Wandel hin zu loyalitätsbasierten Monetarisierungsmodellen hindeutet. Der Bericht weist auch auf das Aufkommen regionaler Streaming-Plattformen hin, nachdem Twitch in Südkorea eingestellt wurde und TikTok in den USA vorübergehend unterbrochen wurde. Diese Ereignisse deuten auf eine weitere Marktdifferenzierung im Jahr 2025 hin, mit Vorhersagen für ein anhaltendes Wachstum in der Creator-Wirtschaft und bei abonnementbasierten Modellen.
- 12% YoY growth in live streaming hours watched, reaching 32.5B hours
- Strong subscription growth with 16M monthly subscriptions on Twitch
- Market diversification with emerging regional platforms showing adaptation capability
- None.
Insights
The 2024 streaming analytics report reveals compelling market dynamics that position GameSquare advantageously in the digital entertainment ecosystem. The 12% year-over-year growth in streaming viewership, reaching 32.5 billion hours watched, signals a robust recovery approaching pandemic-era peak levels.
Several key developments warrant attention:
- The emergence of regional platforms like SOOP Korea and Chzzk following Twitch's South Korean exit demonstrates market adaptability and creates opportunities for analytics services in new territories.
- The 16 million monthly Twitch subscriptions highlight a significant shift toward loyalty-based monetization, suggesting enhanced revenue stability for platforms and content creators.
- Platform diversification, with YouTube Gaming capturing 22.9% market share and Kick at 5.7%, indicates growing demand for comprehensive analytics across multiple platforms.
For GameSquare, Stream Hatchet's position as a leading analytics provider becomes increasingly valuable as the market fragments and demands more sophisticated cross-platform insights. The trend toward subscription-based models and regional platform emergence creates opportunities for expanded analytics services and consulting offerings.
The shift in news consumption patterns toward individual creators represents a particularly noteworthy trend, potentially opening new revenue streams for analytics services targeting news organizations and brands seeking to understand and adapt to these changing dynamics.
Stream Hatchet's Yearly Report for 2024 shows that live streaming is back with a
12% year-over-year increase in hours watchedNew Stats Show Signs of Market Shifts for a Diversified Streaming Platform Economy in 2025
Major Subscriber Growth for Creator Economy (16M Purchased on Twitch) Indicates Spike in Loyalty-Based Monetization Models
View the report: here
FRISCO, TX / ACCESS Newswire / January 30, 2025 / Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), has released its 2024 live streaming trends report, which offers a detailed analysis of the recent state of the live-streaming market, including the popularity of streaming platforms, game publisher IP, popular media, and creators.
Access to the report is available at http://streamhatchet.com/reports/2024-yearly-report-in-live-streaming-trends
"Stream Hatchet's 2024 report shows the resurgence of the live streaming industry, which is approaching peak levels last seen during the Covid-19 pandemic," said Justin Kenna, CEO of GameSquare. "Live streaming trends and audience engagement demonstrate the growth of the creator economy and its power connecting with new audiences across emerging platforms. The report shows that trends gained momentum in 2024, which should position 2025 to be an epic year for the industry."
Key Insights from Stream Hatchet's Yearly Report For 2024:
1. Live Streaming's Resurgence & Future Growth
EOY Data: Live streaming continues to increase with a
12% growth in 2024 and 32.5B hours watched.Predictions: Major audience for creator economy to continue expanding which will in turn cause the platform marketplace to diversify and cause advertising & monetization strategies to shift to subscription-based models.
It will also continue to shift where consumers get their news - as more people watch individual streamers & creators to get their updates rather than the outlet or brand broadcasting the original content.
2. The Rise of New Streaming Platforms & Market Shifts
DATA: Twitch remains dominant (
61% market share), but YouTube Gaming (22.9% ) and Kick (5.7% ) are growing as strong alternatives - showing a diversified marketplace.South Korea's Twitch shutdown led to new local platforms (SOOP Korea & Chzzk) emerging, showing regional markets are willing to adapt. Similarly, in the US, even though the TikTok shutdown was brief, it opened a dialogue about data & ownership that will likely evolve the platform market in 2025.
Prediction: More regional streaming platforms will likely launch in response to geopolitical and regulatory changes, diversifying the global landscape.
3. Creator Economy & Loyalty-based Subscriptions
DATA: Viewers spent heavily on subscriptions in 2024, with 16M subs purchased monthly on Twitch.
The success of subathons shows that fans are more loyal than ever-offering creators new monetization opportunities beyond traditional sponsorships.
Prediction: Loyalty-based monetization models (e.g., exclusive content, tiered perks) will be key for creators in 2025, and traditional media should pay attention!
For more information on Stream Hatchet and insight into the esports and streaming markets, please visit their website at www.streamhatchet.com.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
About Stream Hatchet
Stream Hatchet is the leading provider of data analytics for the live streaming industry. With a suite of services encompassing a user-friendly SaaS platform, custom reports, and strategic consulting, Stream Hatchet is a trusted guide for those navigating the dynamic landscape of live streaming. The company has up to 7 years of historical data with minute-level granularity from 20 platforms, Stream Hatchet provides stakeholders in the live streaming industry with powerful insights to drive innovation and growth. Stream Hatchet partners with a diverse clientele - from video game publishers and marketing agencies to esports organizers and teams - who rely on the company's cutting-edge data analytics to optimize their marketing strategies, secure lucrative sponsorships, enhance esports performance, and build successful tournaments.
For more information visit www.streamhatchet.com.
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
View the original press release on ACCESS Newswire
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