FaZe Clan and Rollbit Announce Multi-Million Dollar, Multi-Year Expansion in Historic Esports Sponsorship Deal
FaZe Clan, a subsidiary of GameSquare Holdings (NASDAQ:GAME), has announced a multi-year expansion of its multi-million dollar sponsorship deal with Rollbit, a leading online gaming and entertainment company. This expansion builds on the initial January 2024 agreement, which was already one of the largest sponsorship deals in esports history.
The expanded partnership deepens Rollbit's sponsorship of FaZe Clan's top-performing Counter-Strike team, which has been ranked #1 globally for 34 weeks and in the top 5 for 86 weeks since January 2022. The deal focuses on markets outside the United States and demonstrates the success of the initial partnership in growing Rollbit's brand within the esports demographic.
GameSquare, which now owns 100% of FaZe Esports, aims to replicate its proven esports growth strategy, having grown its prior esports team by over 220% in just two years.
FaZe Clan, una controllata di GameSquare Holdings (NASDAQ:GAME), ha annunciato un'espansione pluriennale del suo contratto di sponsorizzazione multimilionaria con Rollbit, una delle principali aziende di giochi e intrattenimento online. Questa espansione si basa sul contratto iniziale di gennaio 2024, che era già uno dei più grandi accordi di sponsorizzazione nella storia degli esports.
La partnership ampliata approfondisce la sponsorizzazione di Rollbit del team di Counter-Strike di maggior successo di FaZe Clan, che è stato classificato al #1 a livello globale per 34 settimane e nella top 5 per 86 settimane da gennaio 2022. L'accordo si concentra su mercati al di fuori degli Stati Uniti e dimostra il successo della partnership iniziale nella crescita del brand di Rollbit all'interno del pubblico degli esports.
GameSquare, che ora possiede il 100% di FaZe Esports, mira a replicare la sua strategia di crescita nel settore degli esports, avendo aumentato il suo precedente team di esports di oltre il 220% in soli due anni.
FaZe Clan, una subsidiaria de GameSquare Holdings (NASDAQ:GAME), ha anunciado una expansión de varios años de su contrato de patrocinio multimillonario con Rollbit, una destacada empresa de juegos y entretenimiento en línea. Esta expansión se basa en el acuerdo inicial de enero de 2024, que ya era uno de los mayores acuerdos de patrocinio en la historia de los esports.
La asociación ampliada profundiza el patrocinio de Rollbit al equipo de Counter-Strike de mejor rendimiento de FaZe Clan, que ha sido clasificado #1 a nivel mundial durante 34 semanas y en el top 5 durante 86 semanas desde enero de 2022. El acuerdo se centra en mercados fuera de los Estados Unidos y demuestra el éxito de la asociación inicial en el crecimiento de la marca de Rollbit dentro del público de los esports.
GameSquare, que ahora posee el 100% de FaZe Esports, tiene como objetivo replicar su probada estrategia de crecimiento en esports, habiendo aumentado su equipo de esports anterior en más del 220% en solo dos años.
FaZe Clan은 GameSquare Holdings(NASDAQ:GAME)의 자회사로, 온라인 게임 및 엔터테인먼트 회사 Rollbit과의 수백만 달러 스폰서십 계약을 여러 해 동안 확장한다고 발표했습니다. 이 확장은 2024년 1월에 체결된 최초의 계약을 기반으로 하며, 이는 이미 e스포츠 역사상 가장 큰 스폰서십 계약 중 하나였습니다.
확장된 파트너십은 FaZe Clan의 최고의 Counter-Strike 팀에 대한 Rollbit의 후원을 강화하고 있으며, 이 팀은 2022년 1월 이후로 34주 동안 세계적으로 1위에 랭크되었고, 86주 동안 상위 5위 안에 있었습니다. 이 계약은 미국 외 시장에 초점을 맞추고 있으며, 초기 파트너십이 e스포츠 인구 내에서 Rollbit 브랜드를 성장시킨 성공을 나타냅니다.
FaZe Esports의 100%를 소유하게 된 GameSquare는 이전 e스포츠 팀을 단 2년 만에 220% 이상 성장시킨 검증된 e스포츠 성장 전략을 복제하는 것을 목표로 하고 있습니다.
FaZe Clan, une filiale de GameSquare Holdings (NASDAQ:GAME), a annoncé une expansion pluriannuelle de son contrat de sponsoring de plusieurs millions de dollars avec Rollbit, une entreprise de jeux et de divertissement en ligne de premier plan. Cette expansion s'appuie sur l'accord initial de janvier 2024, qui était déjà l'un des plus grands contrats de sponsoring de l'histoire de l'e-sport.
Le partenariat élargi approfondit le sponsoring de Rollbit pour l'équipe Counter-Strike la plus performante de FaZe Clan, qui a été classée n°1 au niveau mondial pendant 34 semaines et dans le top 5 pendant 86 semaines depuis janvier 2022. L'accord se concentre sur des marchés en dehors des États-Unis et démontre le succès du partenariat initial dans le développement de la marque Rollbit au sein du public des e-sports.
GameSquare, qui possède désormais 100% de FaZe Esports, vise à reproduire sa stratégie de croissance éprouvée dans le domaine de l'e-sport, ayant fait croître son équipe d'e-sport précédente de plus de 220% en seulement deux ans.
FaZe Clan, eine Tochtergesellschaft von GameSquare Holdings (NASDAQ:GAME), hat eine mehrjährige Erweiterung seines multimillionenschweren Sponsoringvertrags mit Rollbit, einem führenden Online-Gaming- und Unterhaltungsunternehmen, angekündigt. Diese Erweiterung basiert auf der ursprünglichen Vereinbarung aus Januar 2024, die bereits einen der größten Sponsoringverträge in der Geschichte des eSports darstellt.
Die erweiterte Partnerschaft vertieft die Sponsoringaktivitäten von Rollbit für das erfolgreichste Counter-Strike-Team von FaZe Clan, das seit Januar 2022 34 Wochen lang weltweit auf Platz 1 und 86 Wochen lang in den Top 5 rangiert. Der Vertrag konzentriert sich auf Märkte außerhalb der Vereinigten Staaten und zeigt den Erfolg der ursprünglichen Partnerschaft beim Wachstum der Marke Rollbit innerhalb der eSports-Demografie.
GameSquare, das nun 100% von FaZe Esports besitzt, will seine bewährte Wachstumsstrategie im eSports nachahmen, nachdem das vorherige eSports-Team innerhalb von nur zwei Jahren um über 220% gewachsen ist.
- Expansion of multi-million dollar sponsorship deal with Rollbit
- FaZe Clan's Counter-Strike team ranked #1 globally for 34 weeks
- GameSquare now owns 100% of FaZe Esports
- Previous esports team growth of over 220% in two years
- None.
Insights
The expanded multi-year, multi-million dollar sponsorship deal between FaZe Clan and Rollbit is a significant development for GameSquare Holdings (NASDAQ:GAME). This partnership extension demonstrates strong revenue potential in the esports sector. While specific financial terms aren't disclosed, the deal's characterization as "multi-million dollar" suggests a substantial boost to GameSquare's top line.
The success of FaZe Clan's Counter-Strike team, maintaining top rankings consistently, likely contributed to Rollbit's decision to deepen the partnership. This performance-driven sponsorship model could set a precedent for future deals in the industry. For investors, this signals GameSquare's ability to monetize team performance effectively.
GameSquare's 100% ownership of FaZe Esports, coupled with their strategy to replicate the 220% growth seen in their prior esports team, presents a compelling growth narrative. However, investors should monitor the execution of this strategy and its impact on profitability in the coming quarters.
The expansion of Rollbit's sponsorship with FaZe Clan underscores the growing value of esports partnerships. This deal, focused outside the US, highlights the global appeal of esports and the potential for brands to reach a highly engaged, predominantly young demographic. The longevity of FaZe Clan's top rankings in Counter-Strike (34 weeks at #1, 86 weeks in top 5 since January 2022) demonstrates the stability and consistency that sponsors seek in partnerships.
For the broader esports industry, this deal could serve as a benchmark for future sponsorships. It may encourage other non-endemic brands to consider long-term, high-value partnerships with successful esports organizations. The emphasis on team performance in driving sponsorship value could also incentivize organizations to prioritize competitive success alongside brand building.
Investors should watch for potential ripple effects across the esports ecosystem, as this deal might set new expectations for sponsorship valuations and durations in the sector.
Rollbit expands initial January 2024 sponsorship of FaZe Clan's top-performing Counter-Strike team
FRISCO, TX / ACCESSWIRE / August 29, 2024 / FaZe Clan Esports, a wholly-owned subsidiary of GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), today announces a new multi-year, expansion of its multi-million dollar sponsorship deal with Rollbit, a leading name in the world of online gaming and entertainment. Already one of the largest sponsorship deals in the history of esports, the expansion in Rollbit's sponsorship of FaZe Clan demonstrates the outstanding success of the initial January 2024 deal.
Under the expanded terms of the partnership, Rollbit will deepen its sponsorship of FaZe Clan's Counter-Strike team, which has spent 34 weeks ranked #1 in the world and 86 weeks in the top 5 ranking since January 2022 according to HLTV. Rollbit's sponsorship of FaZe Clan, focused exclusively outside of the United States.
Erik Anderson, President of FaZe Clan, stated, "After a highly successful initial partnership, we are thrilled to deepen our relationship with Rollbit to form a new multi-year, multi-million-dollar sponsorship agreement. As a top global esports team, FaZe Clan provides meaningful exposure to our partners like Rollbit. We look forward to additional opportunities to further grow our historic partnership in the future."
Sam Norman, Head of Partnerships at Rollbit, commented: "We are excited to expand our partnership with FaZe Clan, the number one esports brand in the world. Since January 2024, our relationship with FaZe Clan has helped Rollbit significantly grow our brand with an engaged and powerful demographic. Our partnership with FaZe Clan demonstrates our commitment to esports and we are looking forward to sharing in FaZe Clan's success and expanding our support of the top global esports team."
Justin Kenna, CEO of GameSquare, stated, "Today's announcement shows the power of FaZe Esports and our Counter-Strike team. After growing our prior esports team by over
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ: GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
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FAQ
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