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Frontier Communications Partners with Red Ventures to Build Digital Platform for Growth
Rhea-AI Impact
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Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Frontier Communications (NASDAQ: FYBR) has announced a multi-year partnership with Red Ventures aimed at enhancing customer experiences and accelerating digital innovation. This collaboration will establish a digital innovation hub to improve online interactions and drive subscriber growth as Frontier expands its fiber network. The initiative includes a talent development program to foster digital capabilities within Frontier. Executives from both companies emphasize the importance of data-driven strategies and customer engagement in this ambitious transformation.
Positive
Partnership with Red Ventures to enhance customer experiences.
Establishment of a digital innovation hub to drive subscriber growth.
Talent development program to build digital capabilities within Frontier.
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Frontier and Red Ventures will work together to enhance customer experiences and accelerate digital innovation
NORWALK, Conn.--(BUSINESS WIRE)--
Frontier Communications Parent, Inc. (NASDAQ: FYBR) (“Frontier” or the “Company”) today announced a multi-year partnership with Red Ventures to build digital capabilities to attract and serve new consumers as the Company expands its fiber footprint.
Frontier will partner with Red Digital, an AI-powered marketing solutions business within Red Ventures, to build a new digital innovation hub designed to improve online experiences and fuel subscriber growth. The partnership also includes a talent development program to create state-of-the-art digital capabilities inside Frontier.
“Our priority is simple: create the very best customer experience for our current and future customers,” said John Harrobin, Frontier’s Executive Vice President of Consumer. “Our new partnership with Red Digital will allow us to grow our consumer base on pace with our accelerated fiber expansion plans, while building a digital-first culture that will lead us into the future here at Frontier.”
Launched this year, Red Digital helps companies unlock growth in a variety of ways, using best-in-class channel marketing and intelligence strategies to improve on-site yield through personalization and segmentation. Together, Frontier and Red Digital will create a digital acceleration hub using talent and technology from both companies to build an agile digital platform that will identify and engage new Frontier customers.
“We’re thrilled to partner with Frontier on this ambitious digital transformation journey,” said George Watkins, President, Red Digital. “Together, we’ll pair our signature data-driven approach with a modern digital platform to drive growth and enhance the customer experience as Frontier grows its expansive fiber network.”
About Frontier
Frontier Communications Parent, Inc. (NASDAQ: FYBR) offers a variety of services to residential and business customers over its fiber-optic and copper networks in 25 states, including high-speed internet, video, advanced voice, and Frontier Secure® digital protection solutions. Frontier Business™ offers communications solutions to small, medium, and enterprise businesses. More information is available at www.frontier.com.
Brigid Smith Frontier Communications
AVP, Corporate Communications
brigid.smith@ftr.com
Source: Frontier Communications Parent, Inc.
FAQ
What is the partnership between Frontier and Red Ventures about?
Frontier and Red Ventures are collaborating to create a digital innovation hub aimed at improving customer experiences and accelerating digital growth as Frontier expands its fiber footprint.
How will Frontier benefit from the partnership with Red Ventures?
The partnership will enhance customer experiences, drive subscriber growth through improved online interactions, and develop digital capabilities within Frontier.
What is the goal of the digital innovation hub created by Frontier and Red Ventures?
The goal of the digital innovation hub is to unlock growth by enhancing customer engagement through data-driven marketing strategies and personalized experiences.
When was the partnership between Frontier and Red Ventures announced?
The partnership was announced recently, as indicated in a press release by Frontier Communications.
What services does Frontier offer?
Frontier provides high-speed internet, video, advanced voice, and digital protection solutions over its fiber-optic and copper networks across 25 states.
